Episode 404 – The Ultimate Sales Question – How Can I Help You?

Most 12 step programs start with this… “Do you realize you have a problem?” When it comes to the sales process, most people seel to needs, but customers buy to wants. Ultimately, you have to get to the root cause of the problem the client is having, and help them find the optimum solution to it. You do this by helping them to explore issues surrounding the cause of the problem, and help them navigate to a successful, profitable, and satisfying solution!

Here are some things to ponder as you start to develop your sales conversations and marketing messages with potential customers: