What’s more important to you and your business… Engagement or Education when it comes to posting on Social Media? Well that depends on many factors? What platform are you posting? What are your goals, Who is your audience and where are they hanging out?
Engagement is very measurable and desirable, but it’s not always an indication of action. People engage in different ways. They comment, like or share and that can be very exciting, but may or may not culminate in any sales.
Education is creating longer form posts and often links to deeper educational content (like blogs, podcasts, videos, and more). Educating people takes longer to create and often generates less but more targeted engagement. There is, however, and long term cumulative effect that can lead to measurable sales.