Episode 488 – How To Use A Magic Mirror To Talk To And With Your Perfect Customers?
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When I was a kid… I remember getting excited every day for a program on TV. You may (or may not be ) old enough to remember a kids TV show called “Romper Room”. In this show, they taught life lessons and today I want to share how that has affected my ideas around content marketing today.
At the end of the show, the host (Miss Mary, or Nancy, or so on), would pull out her “Magic Mirror” a hand mirror with the mirror removed so you could see her face through the TV camera. She would say… “I can see Cathy and Jesse and Julie and Jimmy and Kelly and Billie and Bobby and Jenny and Mark” and so on. I would watch every day hoping she would say “I see Brian!”
Our customers are looking for their questions to be answered and have their name called out, and you can do this through five easy steps…