Episode 415 – Stop Selling By Getting Clients To Imagine Success with Tom Poland

Tom is the best-selling author of the Leadsology® series and has started and managed numerous business with multi-million dollar revenues.  He is voluntarily married to a pretty German Frau who he affectionately refers to as his Little Bavarian Bulldozer.  They live quietly and happily on the sand next to the waves at little Castaways Beach in Queensland, Australia.

Episode 414 – Want More Social Engagement? Have Fun With It!

I hear it all the time… “How do I get more engagement on social media?”. It’s easier than you think… Just have fun with it!

It takes a little more than just selling your stuff all the time. You know those people? They spend 100% of their efforts trying to convince people to buy their crap.. but Girls (and boys) just wanna have FUN! That is especially true in today’s divisive, and politically charged landscape on social media. The posts that tend to stand out, and get the most engagement are those with jokes, memes, funny pictures, and quotes.

There are three basic types of posts that I think you need to consider as part of your total online marketing plan…

Episode 393 – Little Voice – Big Business and Scaling Success with Nadia Finer

Are you sick of working crazy hours for tiny profits? Are you stuck playing small?
Nadia Finer, a powerhouse business coach, wickedly funny international speaker and author of Little Me Big Business is here to help you unleash the BIGness in your business.
Don’t be fooled by Nadia’s sweet appearance and adorable voice. Nadia is feisty and fearless. Rather than hide behind her insecurities, she has turned her little voice into her secret weapon and used it to build a unique personal brand. She now helps struggling business owners all over the world embrace who they really are, work smart, and scale up.
Nadia’s approach is the perfect combination of laser-focused business strategy, kick ass action taking and laugh your pants off humour.
The world needs you. Your people need you. They’re waiting for you to get on with it! Stop holding yourself back. Stop keeping yourself small. Nadia will help you go big in your business so you can create a bigger future, help more people and have a bigger impact on the world. Yeah!

Episode 386 – How To Become A True Entrepreneur And Owning It?

What is the difference between an Entrepreneur and a Wantrepreneur? Entrepreneurs own it!

What is “it”? It’s the difference between making a legacy and making a living.

People who work in corporations and in network marketing can have the entrepreneurial spirit, but they lack true ownership of their destiny and the business that you are building. Yes, stock options and downstreams have their value, but you don’t own it… it’s a rental game that you can’t totally control.

Entrepreneurs have multiple traits:

Inventive
Create Business Opportunities
Measure Success In Growth
Self Motivated
Humble
Leadership
In this episode, we will explore what separates an Entrepreneur and a Wantrepreneur. Now I understand that owning it is not for everybody, but if that sounds like you, then you want to listen to this episode!

Episode 382 – Can Guilt Be Useful To Get People To Buy Something?

There was a National Lampoon Magazine issue entitled “If You Don’t Buy This Magazine We Will Kill This Dog”. It was a very effective cover, but did it guilt people into buying the magazine? Probably not!

People don’t want to be guilted into buying something, but you can motivate them if you can empathize with them about being a victim…

HVAC – Not Maintaining vs Bad Quality
Food – Not Eating Healthy vs Hidden Ingredients
Money – Not Working Hard Enough – Not Knowing The Secrets

Episode 378 – What Is The Perfect Marketing Strategy For Your Business? Wrapping It Up

When it comes to marketing, there is no one-size-fits-all, Easy Button strategy that will help you get rich quick. It takes a plan and a process.

In outlining the six main principles in previous podcasts, I laid out the steps that have worked for dozens of my coaching clients. The difference between activity and success is having a well thought out and executed system,

It Takes A Plan – Lay Out The Steps and Follow Them
It Takes Time – 3 Months
It Takes Commitment – Content is King, Consistency is Queen!
It Takes Flexibility – Watch The Signs
It Takes Help – Work To Your Strengths – Hire To Your Weaknesses
In this episode, I will wrap-up this series on The Perfect Marketing Strategy For Your Business. We will explore what the above 5 final steps mean and how they are critical to your success.

One final thought: “Invest In Yourself… to the point that it makes someone else want to invest in you!”

Episode 369 – Using Disruption To Become A Person Of Interest with Mark S. A. Smith

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Episode 366 – What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data

As you start to plan out your Perfect Marketing Strategy, it always a good idea to look back before moving forward. Most all of this data can be found in your accounting system (Quickbooks or other). It should be reviewed monthly, quarterly, and annually. By mapping out your most recent sales, you have a good overview of the current state of your market segments.

This is part two of an 8 part podcast series. In this episode, we will cover how to map out that data and how it can give you analytics that will help you map out future sales.

Episode 364 – What Is The Perfect Marketing Strategy For Your Business?

Download the FREE Worksheet – As a marketing coach and strategist, I often see business suffer from marketing BSOS (Bright Shiney Object Syndrome). They throw time, money and resources at tactics like SEO, Facebook Ads, Instagram, and others with limited and often disappointing results. That because they are missing steps or components that are integral to a sustained and successful marketing strategy.

There are 6 main components that are necessary to creating a successful strategy. Unfortunately, business people tend to dabble in marketing and miss steps that are important to success.

Episode 356 – Accountability… Your Success Hangs In The Balance!

There is a secret sauce that separates successful people in business from the just getting by crowd. It’s accountability. It’s defined as “The quality or state of being accountable. Especially as an obligation or willingness to accept responsibility or to account for one’s actions.”

There are three things that help in this:

Being Organized
Tasks Prioritized
Accountability person or groups
Sometimes, you have to pay for accountability, but sometimes you can achieve it for free. It does require the process of having a person or partner keeping you accountable. This could include:

A Coach
A Mastermind
An Accountability Partner
In this episode, we will discuss how accountability plays into your business success!