Episode 431 – Building A Phone Based Software App For Your Business with Michael Hesek

Michael has been writing software for nearly 20 years.  Working as a consultant for most of his career, he has been exposed to a variety of technologies and techniques used in the development of custom software.  He currently works in a number of programming languages which he uses to help build solutions for companies looking to improve a specific process or solve an existing business problem.

From desktop to web and mobile solutions, he has built applications for small and large businesses tailored to thier unique requirements and needs.  His organized, detail-oriented approach to software development allows for the creation of a project lifecyle which clients have full involvement in.  This produces software that focuses on user experience and efficiency while reducing unnecessary costs and system maintenance over time.

Always looking to learn new things, he is involved in a number of software development user groups and mastermind groups.  As a loving husband and father of two, he enjoys his time away from the keyboard with his family exploring the outdoors, traveling, and making memories.

Episode 428 – What Will Be The Most Impactful New Marketing Trends For 2019?

As the year draws to a close, I reflect back about all I have learned. I had so man great interviews with CEOs, CMO’s and an whole bunch of other Os who helped me (and hopefully you) learn about what was trending during the last year!

There are some things that I have seen recently, that I think will definitely influence how we need to communicate with new and old customers in the coming year. Some are pretty straight forward while others are a bit more controversial…

What’s Old Is New
Social Media Under Fire
More Targeted Relationship Marketing
The Death Of The Talking Head
Change Is Inevitable
In this episode, I will lay out my ideas about what you need to thing about and pay attention to in the coming year! Thanks for being a new or avid listener, and please share this podcast with your friends and associates. I would love to get your subscribes, and reviews and other podcast listening platforms. Thanks and Happy New Year!

Episode 409 – Lay Off The Rah-Rah Or BSOS & Get Back To Business Basics with Chris Voss

Chris Voss has been a CEO and Serial Entrepreneur for over 31 years, building and managing a multitude of corporations in differing fields of industry. He’s a Forbes Top 50 Social Media Influencer, Top Retweeted influencer by other social media influencers, Consultant, Trainer, Speaker, Photographer, Travel Blogger, Seen on Forbes, CNN, Huff Po, Alltop, etc.

Episode 396 – How Do YOU Define Success In Your Business?

Have you ever found something not working only to find you never turned the power on? In the world of electronics and troubleshooting, you start at the end first and work your way back to the source.

When it comes to success, I would like to offer you a similar solution. Most of the time people focus on tasks, then milestones, then goals, but I suggest that you go in rever order (reverse engineer). Start with the goal, build the milestones, and then outline the tasks.

I like to view success as a bridge between action and acquisition. Many people measure success by the acquisition of money, while others measure it differently…

Happy Customers?
Happy Team Members?
Happy Life? Lifestyle? Self?
In this episode, I will discuss how I use my goal of running a 5K race and how I use goals, milestones, and tasks to achieve success.

Episode 375 – Working in The Gig Economy with Ryan McShane

Ryan McShane, has been serving the Human Resources Profession for over 20 years and currently operates a consulting firm specializing in Human Resources, Leadership Development and Career Transitions Consulting called HR Evolution.

Episode 368 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Targeting New Customers

Part of the Perfect Marketing Strategy is looking forward to how you can grow your business through obtaining new sales with new customers. Hopefully, you have explored your past sales and found some trends that can help you see the opportunities ahead.

People tend to buy from an emotional perspective. Those emotions are tied to benefits, not features. You have to map out a strategy that helps people feel that you will make them feel better (more so than just getting the best deal).

Episode 366 – What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data

As you start to plan out your Perfect Marketing Strategy, it always a good idea to look back before moving forward. Most all of this data can be found in your accounting system (Quickbooks or other). It should be reviewed monthly, quarterly, and annually. By mapping out your most recent sales, you have a good overview of the current state of your market segments.

This is part two of an 8 part podcast series. In this episode, we will cover how to map out that data and how it can give you analytics that will help you map out future sales.

Episode 364 – What Is The Perfect Marketing Strategy For Your Business?

Download the FREE Worksheet – As a marketing coach and strategist, I often see business suffer from marketing BSOS (Bright Shiney Object Syndrome). They throw time, money and resources at tactics like SEO, Facebook Ads, Instagram, and others with limited and often disappointing results. That because they are missing steps or components that are integral to a sustained and successful marketing strategy.

There are 6 main components that are necessary to creating a successful strategy. Unfortunately, business people tend to dabble in marketing and miss steps that are important to success.

Episode 363 – What YOU Need To Know About GDPR with Lawyer Bobby Klinck

Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law. He helps other online entrepreneurs safeguard their online businesses.

He formed his company Your Online Genius to give online entrepreneurs the resources they need to protect their businesses without having to spend thousands on a lawyer.

Episode 325 – Thought Leadership Principles For The New Year with Mark S A Smith

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed.He is an electrical engineer, media technologist, computer programmer, hardware salesman, a software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast!Mark wrote 13 books and sales guides targeting government, educational, healthcare and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles.
With his engineering, sales, and business background, he can teach information in a way that customers, salespeople, and management understand so that they can clearly communicate with their customers.

Creates powerful and innovative sales channel tools, combining product knowledge with proven sales skills. Creates custom white papers and books to sell technology to top management. Delivered thousands of speeches on selling.