Episode 982 – Best Of – Seconds… Chance Interactions

Accountability, Advertising, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Email Marketing, Human To Human, LinkedIn, Podcast, Social Media, Strategy, WebinarsLeave a comment

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If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic…

Episode 947 – Out With the NEW… In With the OLD!

Business To Business Marketing, Buyer's Journey, C-Suite Topics, Engagement, Generating Leads, Human To Human, Know Your Audience, Navigation, Podcast, Relationship Marketing, Sales, UncategorizedLeave a comment

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Here are the top five New Year’s sayings or cliches: 1. Out with the Old, In with the New 2. New Year, New You 3. Another Chance for Us to Get It Right 4. See You Next Year 5. A Frest Start Now, I don’t want to become a Captain Buzzkill or minimize the significance…

Episode 941 – Look Back… Move Forward

Artificial Intelligence, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Client Expectations, Content Marketing, Know Your Audience, Podcast, Purpose, Relationship Marketing, Sales, Strategy, Value PropositionLeave a comment

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At the beginning of 2023, businesses were facing the possibility of rising inflation, a recession, and workforce shortages. Then, the tech business community added some spicy Artificial Intelligence into the chaos soup. While the Bitcoin Bros were trying to pass themselves off as ChatGPT prompt writing gurus (making $100K or more), sales teams were tasked…

Episode 932 – Best Of – Drive Growth Through The Customer Experience with Chip Royce

Business Trends, Buyer's Journey, C-Suite Topics, Client Expectations, Employees, Engagement, Entrepreneurship, Expert Interview, Mindset, Motivation, Podcast, Purpose, Social Selling, Strategy, Thought LeadershipLeave a comment

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  Chip’s first experience with the tech sector started in 1994 after downloading the first Netscape browser (now Firefox) and led him to join his first startup a year later. He’s worked for and advised high-growth ventures and Fortune 500 companies in online media, internet infrastructure, PCs (Dell & Lenovo), and most recently, Fintech &…

Episode 913 – Seconds… Chance Interactions

Accountability, Advertising, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Email Marketing, Human To Human, LinkedIn, Podcast, Social Media, Strategy, WebinarsLeave a comment

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If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic…

Episode 911 – Could You Improve a Customer’s Journey with Artificial Intelligence Marketing?

Accountability, Artificial Intelligence, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Email Marketing, Human To Human, LinkedIn, Podcast, Relationship Marketing, Sales, Systems, Technology, WebinarsLeave a comment

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I’m currently listening to an audiobook Marketing 5.0 by Philip Kotler. It’s part of a series that I have been following (3.0, 4.0). 5.0 explores marketing in the post-pandemic world. 4.0 was the explosion of virtual technologies caused by remote work, social distancing, and more. Kotler believes our new Digital World has evolved with traditional…

Episode 873 – Elevating Your Content – Topic, Title… Then Tool!

Artificial Intelligence, Buyer's Journey, C-Suite Topics, Email Marketing, Engagement, Generating Leads, Images, Podcast, Social Media, Social Selling, Strategy, Thought Leadership, VideoLeave a comment

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Do you own a lathe? If you do, chances are woodworking is your hobby or business. Do you own a 3D printer? If you do, chances are you are in the manufacturing or design fields. I don’t own either, but owning a 3D printer would be cool and give me status. But, I don’t know…

Episode 871 – The Dollars Are In The Data

Buyer's Journey, C-Suite Topics, Engagement, Generating Leads, Innovation, Know Your Audience, Networking, Podcast, Social Selling, Strategy, Thought Leadership, WebsitesLeave a comment

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There is a famous saying, “What gets measured gets managed”, or “What gets measured, gets done”. It’s often attributed to Peter Drucker (but his organizations said it was not him initially). But when it comes to measurement… what happens when you are measuring the wrong things? Does that lead to doing the wrong things and…

Episode 869 – Engagement… to The Power of 3

Blogging, Buyer's Journey, C-Suite Topics, Ebooks, Engagement, Investing In Yourself, Podcast, Social Selling, Strategy, Thought Leadership, WebsitesLeave a comment

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Have you ever been in an endless loop or Mobius strip conversation with a toddler? You know… the endless circle of WHY? When a toddler keeps asking “WHY?” in response to everything they hear or see, it’s called the “why stage” or “why phase”. If you get frustrated, you can try to end the loop…

Episode 867 – Passengers… Prepare For Landing – Guiding Website Visitors to Their Destination

Buyer's Journey, C-Suite Topics, Client Expectations, Engagement, Human To Human, Podcast, Strategy, Systems, WebsitesLeave a comment

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I am always amazed that 80 tons of people, luggage, metal, and fuel, lifts you up in the air and flies you 1000 miles in about 2 hours, and it’s almost 1000 times safer than driving in a car. On top of that, most people don’t give a second thought about how complex our air…