Episode 882 – Best Of – How Interrogating Terrorists Can Help Sales with Colton Seale

Authenticity, C-Suite Topics, Case Studies, Coaching, Education, Emotional Intelligence, Expert Interview, Human Capital, Human To Human, Podcast, Relationship Marketing, Sales, StrategyLeave a comment

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Colton led the development of the Interview & Interrogation (I&I) training for the High-Value Detainee Interrogation Group (HIG) which is recognized as breaking the mold for interviewing training and bringing science into the art of interviewing. This was done in conjunction with the U.S. Intelligence Community but transfers perfectly into cutting-edge training and fact-finding systems…

Episode 808 – How Interrogating Terrorists Can Help Sales with Colton Seale

Authenticity, C-Suite Topics, Case Studies, Coaching, Education, Emotional Intelligence, Expert Interview, Human Capital, Human To Human, Podcast, Relationship Marketing, Sales, StrategyLeave a comment

Podcast: Play in new window | Download (Duration: 21:13 — 24.3MB) | Embed

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Colton led the development of the Interview & Interrogation (I&I) training for the High-Value Detainee Interrogation Group (HIG) which is recognized as breaking the mold for interviewing training and bringing science into the art of interviewing. This was done in conjunction with the U.S. Intelligence Community but transfers perfectly into cutting-edge training and fact-finding systems…

Episode 796 – Best Of The Melding Of Mindset And Training with Marla Tabaka and Michelle Filicicchia

Accountability, C-Suite Topics, Case Studies, Change Management, Coaching, Expert Interview, Leadership, Mindset, Podcast, Success, Thought Leadership, TrainingLeave a comment

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Marla Tabaka is an internationally known small business strategist, national radio show host, and leading Inc.com author. Her integrative approach to coaching combines mindset management and strategic planning, resulting in multi-million dollar businesses for many of her small business clients. After a career of 22-years as an Emmy Award-winning producer at NBC Television, Tabaka worked…

Episode 774 – Aligning Your Sales & Marketing Authenticity with Brent Keltner

Accountability, Authenticity, C-Suite Topics, Case Studies, Expert Interview, Generating Leads, Podcast, Sales, Sales Funnels, StrategyLeave a comment

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Brent Keltner, Ph.D. is the author of the April 2022 book The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success published by Page Two Books and distributed by Macmillan. He is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy. Winalytics helps clients reach their…

Episode 633 – The Melding Of Mindset And Training with Marla Tabaka and Michelle Filicicchia

Accountability, C-Suite Topics, Case Studies, Change Management, Coaching, Expert Interview, Leadership, Mindset, Podcast, Success, Thought Leadership, TrainingLeave a comment

Podcast: Play in new window | Download (Duration: 32:56 — 37.9MB) | Embed

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Marla Tabaka is an internationally known small business strategist, national radio show host, and leading Inc.com author. Her integrative approach to coaching combines mindset management and strategic planning, resulting in multi-million dollar businesses for many of her small business clients. After a career of 22-years as an Emmy Award-winning producer at NBC Television, Tabaka worked…

Episode 622 – Why It’s Important To Make A Case With A Case Study?

Branding, Business To Business Marketing, Business Trends, C-Suite Topics, Case Studies, Content Marketing, Copywriting, Entrepreneurship, Generating Leads, Podcast, Sales, Strategy, Systems, Value PropositionLeave a comment

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Although it started out as a graphic, what I found myself doing was making a case for Case Studies. Case Studies are often conflated with White Papers. A white paper talks about the implementation of a solution, while a case study provides actual examples of how a solution fixes a problem. A Case Study is…