Did you know that the average person get of has…Over 120 Email per DayAbout 200 Unread Emails In Their InboxHas Over 8000 Emails In Their InboxHas Around 40 Email FoldersThis can lead to overwhelm when you are trying to stand out with your marketing messages. We all want to create that perfect email, that gets users to sit up, take notice, and more importantly… Take Action!Your audience is asking themselves 5 questions when they see any email come in when they get a business email…Why is this important to me?How does this help me in my job?Is It Important/Urgent or Important/Not-Urgent? Why should I act on it?Will it save me time or money?Does it mean more work or less work?In this episode, I will discuss the difference between how most people composed email (WIIAM) and how people read it (WIIFM). And get busy cleaning out your inbox!
What if you started treating Linkedin like the dating app Tinder? Tinder allows users to like (swipe right) or dislike (swipe left) other users, and allows users to chat if both parties liked each other in the app. LinkedIn can be like a Business Dating app where people are more than just a pretty face. Relationships take time, commitment and a plan. You need to approach LinkedIn connections as if you are meeting and reacting to someone in person. It’s easy to hide behind a screen and a profile (like people do on dating apps), but it can come back to haunt you if you are not forthright!
People work hard to get new customer or to get customers to choose them. Let me let you in on a little secret.. You get to choose your customers as well!People who value their own time… will value your time. People who understand Return On Investment… Will understand your value to them. Old saying in business – Faster – Better – Cheaper… Pick Two! Beauty is in the eye of the beholder…and so is Faster, and Better, and Cheaper.
What Inspires You? What gets you Excited? Uplifted? Energized?
Chances are that what inspires you may also inspire your customers. We are usually a reflection of our perfect avatars or customers.
Inspiration is defined as: The action or power of moving the intellect or emotions or The act of influencing or suggesting opinions.
When it comes to inspiring customers, you have to think about their mindset and where the are in the buying process. This is something I like to call “Six Degrees of Separation”. These include:
People often treat marketing like the lottery… All you need to do is SCRATCH & WIN! That was easy? But in reality, if you just play the lottery, you will ultimately loose more than you win. The games are designed not to make you rich, but to make money for the lottery or gambling organization. Few get lucky, so may try and fail.
There are those rare occasions where people figure out a strategy to legally beat the system. Marketing is a lot like the lottery. Once you figure out the formula, you can start to make more money than you spend (a profit). But, there are some basic things that people miss or try to skip over to claim their winnings that hinder their success:
Some of you may laugh because the words “Emotional” and “Intelligence” generally do go together in your business universe. Emotional Intelligence – is the ability to recognize your own emotions and those of others, to identify your feelings and how it can effect communications. It can help you manage and/or adjust emotions to adapt to…
We all have them… CRMs (Customer Relationship Manager). They can be as simple as an address book and as complex as a custom database system. The bottom line is they all have one thing in common… DATA! Names, address, emails, addresses, and some include the ability to track conversations, transactions and more. Have you ever…
Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.
Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.
Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.
As the year draws to a close, I reflect back about all I have learned. I had so man great interviews with CEOs, CMO’s and an whole bunch of other Os who helped me (and hopefully you) learn about what was trending during the last year!
There are some things that I have seen recently, that I think will definitely influence how we need to communicate with new and old customers in the coming year. Some are pretty straight forward while others are a bit more controversial…
What’s Old Is New
Social Media Under Fire
More Targeted Relationship Marketing
The Death Of The Talking Head
Change Is Inevitable
In this episode, I will lay out my ideas about what you need to thing about and pay attention to in the coming year! Thanks for being a new or avid listener, and please share this podcast with your friends and associates. I would love to get your subscribes, and reviews and other podcast listening platforms. Thanks and Happy New Year!
Arthur is ranked as one of the world’s Top 10 most influential thought leaders in leadership and organizational culture by Global Gurus. As a bestselling author and founder of the Directive Communication Psychology, Arthur’s brain clarity research and gamification methodologies have influenced the training and leadership development industry through his unique neuroscience and game-based psychological approaches to leadership and corporate culture transformation.
His innovative tools, assessments, and games, have a visible ROI on marketing conversion, engagement, productivity, and effective behavior modification. His research on the genetic foundations of the brain’s Ambiguity Relief clarity getting processes has been the inspiration of the Colored Brain model used across multinationals in 52 countries. DCI has over 400 licensed Directive Communication (DC) Psychology leadership and culture trainers in 18 different countries who are delivering Value to clients globally.