Episode 819 – Consistent Communication… Are You Picking Up What I Am Putting Down?

Sitcoms and dramas often have two or three storylines that follow their own formulas, but then meet at the end to form a cohesive plot or storyline. But, if one of those threads ventures off to fat from the other, the show as a whole can becoming become confusing and disjointed. I’ve mentioned Home Depot…

Episode 811 – How To Exceed Expectations? Find Someone Who Cares!

When it comes to exceeding expectations, you have to first set them, then exceed them. If you set expectations too high, you can often disappoint. If you set them too low, people tend to misinterpret them. Finding that middle ground, and exceeding expectations require someone who believes in your capabilities, and is overjoyed with the…

Episode 809 – It Pays to Follow The Instructions and Sometimes You Have To Write Your Own

It’s been over 22 years since we built and bought our last home. Over that time, technology was whizzing along while our home and appliances lived in the early years of the 20th century. This was pre… Amazon, Google, Facebook, iPhone and so much more. Change is hard and wonderful at the same time. There…

Episode 801 – Modern Website Makeover – Less Nav and More Salve (or Solve)

One thing I can assure you about marketing your business is that it’s a neverending treadmill of change. When it comes to website technology, there is not a lot of earth-shaking change happening. WordPress is still the #1 platform for building dynamic websites. Google is still the #1 search engine, and the cell phone is…

Episode 799 – Innovation Is More Than Just A String (Theory)

I love my morning walks with my dog, Layla. Especially here in North Carolina. She gets to sniff, do her business, meet other dogs and people, and have the occasional stare-down battle with bunnies along the way. I get some exercise and inspiration. I have talked before about how I use Blinkist (15-minute Cliffs Notes audio versions…

Episode 797 – What’s LOVE Got To Do With It? In Marketing – EVERYTHING!

You may (or may not agree with the statement of concept… Marketing & Advertising are different. Advertising is about creating brand awareness. Marketing is about human interaction, behavior, and relationships. If you are a fan of my content, you know I love acronyms and this is no exception. The L-O-V-E I am talking about here…

Episode 795 – 2 Things that Probably Won’t Work for Your B2b Business

The brain loves to store and process sequences. We tend to rank success by the probability that a sequence will end in a positive or negative result. This is due to our limbic brains and the fight or flight response. A person standing against a wall has a better chance of survival than a person…

Episode 786 – Best Of – What Does Value Mean To Your Customers? with Bob Burg

It is generally agreed upon that entrepreneurship is the engine that drives an economy upwards and is primarily responsible for its growth.Entrepreneurs create jobs, bring better and more affordable products and services to the marketplace, resulting in greater societal health, overall wealth and a vastly improved standard of living. And, while we treasure the entrepreneur, one needs not start their own business in order to be one. One can be entrepreneurial within a company setting (often called “intrapreneurs”) and can lead from anywhere they happen to be positioned.

Episode 773 – My GREATEST Sales Success… (Selling My Wife On Moving)

I hate the process of making sales soI hired a sales coach to help me overcome my fears. I was filled with the guilt of asking people for money. Also, I lacked the self-confidence to ask what my hourly time was really worth to my clients so I always underpriced and undersold what I was…

Episode 771 – 3 Signs From God That It’s Time To Move On…

I don’t want to get all religious on you. As a matter of fact, I have often studied the science of religions, tribes, politics, and many facets of how and why we adopt belief systems that shape our lives. I was asked by my friend and podcast guest Ben Thomas if I wanted to be…