Episode 607 – Best Of – Storytelling Made Easy- Persuade and Transform Your Audiences, Buyers, and Clients with Michael Hauge

MICHAEL HAUGE works with people who want to change more lives and make more money, by telling compelling stories. He has been one of Hollywood’s top consultants and story experts since 1985, and has worked with countless writers and filmmakers, as well as every major studio, on projects starring (among many others) Will Smith, Morgan…

Episode 594 – Procrastination vs. Perfectionism and How-To Git ‘Er Done

Writing a book is a challenge. It was five months ago to the day that I started the process, and it IS a process. To do it right, it takes a team of designers, editors, proofreaders, and friends. It’s easy to procrastinate and watch your time get consumed by perfectionism. Each of those ebbs and…

Episode 584 – How to Overcome FEAR with Content Marketing HOPE

We are living in a noisy world. We are living at gigabit speed. We are living in a world of rapid change. We face so much information being thrown at us that it can become mind-bending and often deafening. When it comes to communication, there are two common acronyms for FEAR False Evidence Appearing Real…

Episode 564 – Why Hiring A Good Content Writer Is Great For Business?

Happy spring! Spring is here – Trees are blooming, noses are running and I am jogging. As I run through my neighborhood, there is a park that I can see through the trees, but as the treas begin to bud it’s getting harder to see it every day. As business people, we can often get…

Episode 536 – Questions? Why Good Answers Lead To Better Questions?

I get quite a few (at least one per day) direct messages on LinkedIn or Facebook. They range for what’s the meaning of life (just kidding) to very detailed business questions that generally can easily be answered in a text. I never want to be rude or dismissive, and I do my best to answer……

Episode 527 – Foresight 2020 – Optimizing Your Content Marketing Plan with Andy Crestodina

Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast. Andy has written hundreds of…

Episode 489 – How To Join The Conversation In Your Customer’s Mind with David Garfinkel

David Garfinkel is author of “Breakthrough Copywriting” and known among insiders as “The World’s Greatest Copywriting Coach.” He’s worked with direct-marketing-oriented business owners in dozens of industries, and is currently a copywriting consultant to the largest direct-response-driven business in America, Agora Financial. He’s also host of the Copywriters Podcast, and a big fan of bacon…

Episode 471 – Books Are Not Just For Paper Anymore And Why YOU Should Write One with Heidi Thorne

Dr. Heidi Thorne, MBA/DBA, is a business speaker and author with over 25 years of combined experience in sales and advertising, including over 15 years as editor and advertising director of a trade newspaper covering the plumbing and mechanical contracting trades. In addition to two advanced business degrees (MBA/DBA), Heidi also has five years of experience teaching at the college level. Her business, Thorne Communications LLC, was also a promotional products distributor for 17 years.

Heidi has been an active blogger since 2010, and is the author of several business print books, eBooks, and audio books on small business and self publishing. Her goal is to help authors avoid embarrassing and expensive mistakes when self publishing.

As a professional business speaker, Heidi has done presentations on sales, social media, and self publishing with many business associations and chambers of commerce. She now hosts a regular audio and video podcast, The Heidi Thorne Show, where she discusses self publishing news and views. Heidi has also been a guest on many podcasts and educational webinars over the years. As well, she shares her knowledge and experience through her online courses on Udemy.

Episode 449 – Convincing Your Audience That Water Is Wet? Why Writing Matters In Marketing with Tomo Albanese

Priding himself on transparency, honesty, and consistency, Tomo is a content and copy veteran, with over a decade’s worth of experience. Tomo has worked with names such as Shawn Casey, Tom Bell, Mark Victor Hansen, Robert Allen, Ryan Moran, and Perry Belcher, selling over $16.5 million dollars worth of information products. He currently runs his unique content company, WordsRWeapons, which works with Fortune 500 companies and even some smaller businesses to generate quality content at affordable rates.

Focusing on creating a positive environment for talented writers, Tomo manages to maintain an elite team that can write on any topic. This allows WordsRWeapons to act as a virtual writing department that grows and shrinks according to your business’s needs.

Having earned a reputation for transparency and integrity, I have enjoyed working with professionals like Shawn Casey, Tom Bell, Mark Victor Hansen, Robert Allen, Ryan Moran, and Perry Belcher, I have sold more than $16.5 Million in products and services. I have found there is no substitute for living with intention. While homeless, I learned that being happy happens only by helping others. We all have more in common than not.

Episode 445 – Communicating From A Point Of Love Vs Fear with Michele PW

Michele PW (Pariza Wacek) is the best-selling author of the “Love-Based Business” series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company that has sold nearly $50M worth of products and services for her clients over the past 8 years. In her spare time, she also writes and publishes psychological thrillers/mystery/suspense novels.