Episode 938 – Best Of – Books Are Not Just For Paper Anymore And Why YOU Should Write One with Heidi Thorne

Audio Books, Books, Branding, Content Marketing, Copywriting, Ebooks, Expert Interview, Influencer Marketing, Podcast, Writing BooksLeave a comment

Podcast: Play in new window | Download (Duration: 24:51 — 34.3MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Dr. Heidi Thorne, MBA/DBA, is a business speaker and author with over 25 years of combined experience in sales and advertising, including over 15 years as editor and advertising director of a trade newspaper covering the plumbing and mechanical contracting trades. In addition to two advanced business degrees (MBA/DBA), Heidi also has five years of experience teaching at the college level. Her business, Thorne Communications LLC, was also a promotional products distributor for 17 years.

Heidi has been an active blogger since 2010, and is the author of several business print books, eBooks, and audio books on small business and self publishing. Her goal is to help authors avoid embarrassing and expensive mistakes when self publishing.

As a professional business speaker, Heidi has done presentations on sales, social media, and self publishing with many business associations and chambers of commerce. She now hosts a regular audio and video podcast, The Heidi Thorne Show, where she discusses self publishing news and views. Heidi has also been a guest on many podcasts and educational webinars over the years. As well, she shares her knowledge and experience through her online courses on Udemy.

Episode 883 – Winning with Rightsourcing and Content Creation

Business To Business Marketing, C-Suite Topics, Content Marketing, Copywriting, Engagement, Podcast, Relationship Marketing, Strategy, Thought LeadershipLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

I have to brag a bit… I won Board Member of the Quarter for the AMA Triangle. Back in January, I was recruited to join as the VP of Communications, and by April I was recognized as a winner! I simply got the pulse of who the players were and what they needed. You have…

Episode 881 – The Grass May Be Greener on the Other Side of the Fence (But You Still Have to Mow It)

Business To Business Marketing, C-Suite Topics, Content Marketing, Copywriting, Engagement, Podcast, Questions, Relationship Marketing, Strategy, Thought LeadershipLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

It’s been years since I mowed my own lawn. Why? I have been blessed enough to afford to pay people to pick up dog poop and mow my lawn. Common business logic tells us to focus on what’s important. If you make $50 per hour and you can pay someone $40 to mow your lawn,…

Episode 879 – Is Your Content a Tapas or Family Style Meal?

Authority Marketing, Business To Business Marketing, C-Suite Topics, Client Expectations, Content Marketing, Copywriting, Engagement, Human To Human, Podcast, Questions, Relationship Marketing, Strategy, Thought LeadershipLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Just like Family Style is big, and Tapas is small, content can be served up the same way. There are two common trains of thought when it comes to creating and serving up content. Content served up Family Style ranges from 2000 to 3500 words. There is usually a lot of detail, facts, examples, and…

Episode 696 – Best Of – How To Join The Conversation In Your Customer’s Mind with David Garfinkel

Branding, Client Expectations, Content Marketing, Copywriting, Expert Interview, Generational Influence, Know Your AudienceLeave a comment

Podcast: Play in new window | Download (Duration: 29:10 — 40.2MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

David Garfinkel is author of “Breakthrough Copywriting” and known among insiders as “The World’s Greatest Copywriting Coach.” He’s worked with direct-marketing-oriented business owners in dozens of industries, and is currently a copywriting consultant to the largest direct-response-driven business in America, Agora Financial. He’s also host of the Copywriters Podcast, and a big fan of bacon…

Episode 662 – Creating Content From A Philosophical – Philanthropic – Propaganda Perspective

Business To Business Marketing, Community, Copywriting, Emotional Intelligence, Influence, Mindset, Podcast, Relationship Marketing, Storytelling, Thought Leadership, Value PropositionLeave a comment

Podcast: Play in new window | Download (0.0KB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Philosophy, Philanthropy, and Propaganda all have different meanings to different people. Some are positive and some are negative. But they all can have an impact on the effectiveness of your marketing messages. If you want to connect with humans you have to meet them where they are at. You have to provide some sort of…

Episode 628 – Up On The Housetop Click, Click, Click – How a Website is like Building A House

Branding, Business Tools, Content Marketing, Copywriting, Design, Graphics, Know Your Audience, Podcast, Social Media, Strategy, Success, Systems, Web Domains, Web Hosting, WebsitesLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 12.0MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

If you have multiple parts of your business (wholesale, retail, and online), it makes sense to have multiple websites to serve each of your different audiences. I have this podcast site, one for my books (NotAboutU.com), one for my speaking business (BrianBasilico.com), one for my LinkedIn Consulting (LI4Sales.com), and others. Building each website is done…

Episode 622 – Why It’s Important To Make A Case With A Case Study?

Branding, Business To Business Marketing, Business Trends, C-Suite Topics, Case Studies, Content Marketing, Copywriting, Entrepreneurship, Generating Leads, Podcast, Sales, Strategy, Systems, Value PropositionLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 12.0MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Although it started out as a graphic, what I found myself doing was making a case for Case Studies. Case Studies are often conflated with White Papers. A white paper talks about the implementation of a solution, while a case study provides actual examples of how a solution fixes a problem. A Case Study is…

Episode 607 – Best Of – Storytelling Made Easy- Persuade and Transform Your Audiences, Buyers, and Clients with Michael Hauge

Branding, Content Marketing, Copywriting, Expert Interview, Podcast, StorytellingLeave a comment

Podcast: Play in new window | Download (Duration: 21:42 — 29.8MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

MICHAEL HAUGE works with people who want to change more lives and make more money, by telling compelling stories. He has been one of Hollywood’s top consultants and story experts since 1985, and has worked with countless writers and filmmakers, as well as every major studio, on projects starring (among many others) Will Smith, Morgan…

Episode 594 – Procrastination vs. Perfectionism and How-To Git ‘Er Done

Copywriting, Podcast, Productivity, Project Management, Systems, Time Management, Writing BooksLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 12.0MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Writing a book is a challenge. It was five months ago to the day that I started the process, and it IS a process. To do it right, it takes a team of designers, editors, proofreaders, and friends. It’s easy to procrastinate and watch your time get consumed by perfectionism. Each of those ebbs and…