Episode 628 – Up On The Housetop Click, Click, Click – How a Website is like Building A House

If you have multiple parts of your business (wholesale, retail, and online), it makes sense to have multiple websites to serve each of your different audiences. I have this podcast site, one for my books (NotAboutU.com), one for my speaking business (BrianBasilico.com), one for my LinkedIn Consulting (LI4Sales.com), and others. Building each website is done…

Episode 622 – Why It’s Important To Make A Case With A Case Study?

Although it started out as a graphic, what I found myself doing was making a case for Case Studies. Case Studies are often conflated with White Papers. A white paper talks about the implementation of a solution, while a case study provides actual examples of how a solution fixes a problem. A Case Study is…

Episode 607 – Best Of – Storytelling Made Easy- Persuade and Transform Your Audiences, Buyers, and Clients with Michael Hauge

MICHAEL HAUGE works with people who want to change more lives and make more money, by telling compelling stories. He has been one of Hollywood’s top consultants and story experts since 1985, and has worked with countless writers and filmmakers, as well as every major studio, on projects starring (among many others) Will Smith, Morgan…

Episode 594 – Procrastination vs. Perfectionism and How-To Git ‘Er Done

Writing a book is a challenge. It was five months ago to the day that I started the process, and it IS a process. To do it right, it takes a team of designers, editors, proofreaders, and friends. It’s easy to procrastinate and watch your time get consumed by perfectionism. Each of those ebbs and…

Episode 584 – How to Overcome FEAR with Content Marketing HOPE

We are living in a noisy world. We are living at gigabit speed. We are living in a world of rapid change. We face so much information being thrown at us that it can become mind-bending and often deafening. When it comes to communication, there are two common acronyms for FEAR False Evidence Appearing Real…

Episode 564 – Why Hiring A Good Content Writer Is Great For Business?

Happy spring! Spring is here – Trees are blooming, noses are running and I am jogging. As I run through my neighborhood, there is a park that I can see through the trees, but as the treas begin to bud it’s getting harder to see it every day. As business people, we can often get…

Episode 536 – Questions? Why Good Answers Lead To Better Questions?

I get quite a few (at least one per day) direct messages on LinkedIn or Facebook. They range for what’s the meaning of life (just kidding) to very detailed business questions that generally can easily be answered in a text. I never want to be rude or dismissive, and I do my best to answer……

Episode 527 – Foresight 2020 – Optimizing Your Content Marketing Plan with Andy Crestodina

Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast. Andy has written hundreds of…

Episode 489 – How To Join The Conversation In Your Customer’s Mind with David Garfinkel

David Garfinkel is author of “Breakthrough Copywriting” and known among insiders as “The World’s Greatest Copywriting Coach.” He’s worked with direct-marketing-oriented business owners in dozens of industries, and is currently a copywriting consultant to the largest direct-response-driven business in America, Agora Financial. He’s also host of the Copywriters Podcast, and a big fan of bacon…

Episode 471 – Books Are Not Just For Paper Anymore And Why YOU Should Write One with Heidi Thorne

Dr. Heidi Thorne, MBA/DBA, is a business speaker and author with over 25 years of combined experience in sales and advertising, including over 15 years as editor and advertising director of a trade newspaper covering the plumbing and mechanical contracting trades. In addition to two advanced business degrees (MBA/DBA), Heidi also has five years of experience teaching at the college level. Her business, Thorne Communications LLC, was also a promotional products distributor for 17 years.

Heidi has been an active blogger since 2010, and is the author of several business print books, eBooks, and audio books on small business and self publishing. Her goal is to help authors avoid embarrassing and expensive mistakes when self publishing.

As a professional business speaker, Heidi has done presentations on sales, social media, and self publishing with many business associations and chambers of commerce. She now hosts a regular audio and video podcast, The Heidi Thorne Show, where she discusses self publishing news and views. Heidi has also been a guest on many podcasts and educational webinars over the years. As well, she shares her knowledge and experience through her online courses on Udemy.