Human To Human Archives - Page 4 of 12

Episode 925 – Analog vs. Digital Relationships

Artificial Intelligence, C-Suite Topics, Engagement, Human To Human, Networking, Podcast, Relationship Marketing, Social Networking, Strategy, Virtual SellingBy Brian Basilico October 18, 2023 Leave a comment

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We live in a complex world of chaos. The difference today is that the amount and speed of data we have access to and consume, in the form of audio, video, text, and voice, can be overwhelming. We often tend to self-sanitize by consuming stories and narratives that affirm our worldview and values. That leads…

Episode 917 – What Does BACON Have To Do with POOP?

Books, Business To Business Marketing, C-Suite Topics, Conferences, Content Marketing, Economy, Entrepreneurship, Facebook Ads, Generating Leads, Google Adwords, Human To Human, LinkedIn, Podcast, Presentations, Relationship Marketing, Speaking, StrategyBy Brian Basilico September 19, 2023 Leave a comment

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I was excited and honored to be the keynote speaker at a national conference where the words… CRAP, SH!T, and POOP are in every presenter’s speech and are spoken openly and frequently in almost every conversation had with attendees. It was the 2023 APAWS National Conference in Myrtle Beach South Carolina. APAWS is the Association of Professional Animal…

Episode 915 – Look Over There? How to Turn Distraction into Disruption

Artificial Intelligence, Blogging, Business To Business Marketing, C-Suite Topics, Content Marketing, Human To Human, Podcast, Relationship Marketing, StrategyBy Brian Basilico September 11, 2023 Leave a comment

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I have had multiple people ask me about using AI in marketing. They had this perception that I would show them how it works so they could replace my services with this Golden Ticket of marketing that has a psychological or hypnotical effect to magically convert the internet to an ATM. I would be happy…

Episode 913 – Seconds… Chance Interactions

Accountability, Advertising, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Email Marketing, Human To Human, LinkedIn, Podcast, Social Media, Strategy, WebinarsBy Brian Basilico September 4, 2023 Leave a comment

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If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic…

Episode 911 – Could You Improve a Customer’s Journey with Artificial Intelligence Marketing?

Accountability, Artificial Intelligence, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Email Marketing, Human To Human, LinkedIn, Podcast, Relationship Marketing, Sales, Systems, Technology, WebinarsBy Brian Basilico August 29, 2023 Leave a comment

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I’m currently listening to an audiobook Marketing 5.0 by Philip Kotler. It’s part of a series that I have been following (3.0, 4.0). 5.0 explores marketing in the post-pandemic world. 4.0 was the explosion of virtual technologies caused by remote work, social distancing, and more. Kotler believes our new Digital World has evolved with traditional…

Episode 907 – Making An Argument For Better Marketing

Accountability, Business To Business Marketing, C-Suite Topics, Education, Emotional Intelligence, Human To Human, Know Your Audience, Networking, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Storytelling, Strategy, Technology, WebinarsBy Brian Basilico August 15, 2023 Leave a comment

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Is your marketing working for or against you? In any case, you are the judge. I recently took a college course on “The Art of Debate.” It was by A Wake Forest Professor named Dr. Jarrod Atchinson. It contains over 24 half-hour lectures and digs deep into the history, purpose, and strategy of debate. In…

Episode 905 – Making Connections… Where are the Wires?

Advertising, Business To Business Marketing, C-Suite Topics, Human To Human, LinkedIn, Networking, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Storytelling, Strategy, Systems, Technology, WebinarsBy Brian Basilico August 7, 2023 Leave a comment

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I grew up with wires, LOTS OF WIRES. Being a musician and an audio-video and computer geek, I still have bins filled with wires. I don’t know about you, but I still find wired connections more reliable. Wireless can be affected by distance and environmental factors. Also, wireless signals can be intercepted or hacked. Just…

Episode 901 – Focusing on the 5 A-Holes of Marketing

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Human To Human, Podcast, Relationship Marketing, Sales, Social Media, Storytelling, Strategy, Systems, WebsitesBy Brian Basilico July 25, 2023 Leave a comment

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A salesman and a marketing guy walk into a bar… This really happened. Well, the bar was at a country club. I had the pleasure of spending a Fore-Hour Nature Meeting with Larry Long Jr 🎤 where we spent hours trying to hit a little white ball into a hole. If you’re wondering, sales beat marketing. This…

Episode 899 – Dropping Knowledge Bombs And Hitting Targets

Advertising, Audio, Blogging, C-Suite Topics, Data Management, Email Marketing, Engagement, Human To Human, Podcast, Relationship Marketing, Reputation, Social Media, Strategy, SystemsBy Brian Basilico July 17, 2023 Leave a comment

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I have mentioned before, I am a fan of Malcolm Gladwell and his podcast “Revisionist History”. His last book “The Bomber Mafia” was about the race to use strategic bombing to end World War II. This was before the “Manhattan Project” which yielded the first atomic bomb that was built and used to change the…

Episode 897 – I Lost It All… And Why I’m Happy About It!

Accountability, Accounting, Business Tools, C-Suite Topics, Community, Data Management, Email Marketing, Engagement, Human To Human, Podcast, Referrals, Reporting, Software, Strategy, SystemsBy Brian Basilico July 12, 2023 Leave a comment

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Have you ever watched the movie “A Christmas Story”? There is a scene where Ralphie is helping his dad change a tire for the first time. He was holding the lug nuts in the hubcap, and his dad’s hand hits the hubcap, sending the hardware flying through the air, glistening in the lights of the…

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