Episode 895 – Tag… You’re In! Segmenting Secrets

In my last post, I talked about how segmenting your audience can help your business communications but how it can often look like a junk drawer. I also stated that I was in search of answers. So, I wanted to follow up and share with you what I have learned and discovered. It may have…

Episode 887 – Your CPA Wants to Know Your CPA

Networking is a tool for meeting people. It can be performed online, or in person. It has real costs of time and often some money. There are so many free and paid options. You can find lots of free-flowing or slightly structured meetings. You can also find highly targeted ones that are totally structured like…

Episode 882 – Best Of – How Interrogating Terrorists Can Help Sales with Colton Seale

Colton led the development of the Interview & Interrogation (I&I) training for the High-Value Detainee Interrogation Group (HIG) which is recognized as breaking the mold for interviewing training and bringing science into the art of interviewing. This was done in conjunction with the U.S. Intelligence Community but transfers perfectly into cutting-edge training and fact-finding systems…

Episode 879 – Is Your Content a Tapas or Family Style Meal?

Just like Family Style is big, and Tapas is small, content can be served up the same way. There are two common trains of thought when it comes to creating and serving up content. Content served up Family Style ranges from 2000 to 3500 words. There is usually a lot of detail, facts, examples, and…

Episode 877 – Influence vs. Inspiration… It Takes Emotional Intelligence

It’s been years since I have been a conference attendee. The latest conference I attended was the 2023 Leadership Summit for chapter leaders of the AMA (American Marketing Association). What I learned at this conference is that not all chapters are the same. They are cohesive to the AMA brand, yet with diversity and individuality.…

Episode 867 – Passengers… Prepare For Landing – Guiding Website Visitors to Their Destination

I am always amazed that 80 tons of people, luggage, metal, and fuel, lifts you up in the air and flies you 1000 miles in about 2 hours, and it’s almost 1000 times safer than driving in a car. On top of that, most people don’t give a second thought about how complex our air…

Episode 865 – What’s for Dessert? How to Simplify Your Website to Increase Sales

The first thing that happens when you get to a restaurant is you are guided to your table and handed a menu. Menus are generally organized into appetizers, meals, and desserts. Could you imagine if the menu included articles about how each meal is prepared, where the ingredients were sourced from, and what cooking ware…

Episode 859 – Are You Networking in a Hierarchical or Node Mode?

was listening to “The Square and the Tower”, subtitled “Networks and Power, from the Freemasons to Facebook” by Niall Ferguson. It argues that most organizations are hierarchical. “It’s about emperors, presidents, prime ministers, and field marshals. It’s about states, armies, and corporations. It’s about orders from on high.” Networks have nodes and have always been…

Episode 854 – Profitable Virtual and Hybrid Events with Julie Migliacci

Julie Migliacci has over 17 years of high-touch customer service and event planning under her belt. There isn’t an event type she hasn’t planned before, from large celebrity fundraisers, virtual conferences and premier cooking shows. She is always up for a new challenge and creating unique experiences for clients and their guests. Hailing from France,…

Episode 851 – Don’t Become An Expense – Become Invaluable

I luckily learned a lesson back in the 1980s when I worked at AT&T. During a performance review, my supervisor said, “Son, you are an expense. I can hire two people for what you are asking for and I would do better with that than with you alone. So the answer is NO!” Let me…