Episode 637 – How Technology Makes What’s Old New Again with Warren Whitlock

Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing. I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us…

Episode 624 – What Business Are You REALLY In? Are You Thankful?

In 1970, John Lennon released a son “Instant Karma”. In our ‘want it now’ world I am here to tell you that it’s not how this works. Sometimes, you can do all the right things but still, suffer. I have a friend (Alma Harrell) whom when you would ask how she was, always said, “Too…

Episode 580 – How To Increase Your Return On Relationship Investment By Interacting Human to Human

There is a difference between in-person or face-to-face networking and online networking. When you meet in person, you usually have the attention of more than one person at a time. Online it’s much more of a one-on-one relationship at a time. There is also a difference between social media and social networking. Social media is…

Episode 577 – Understanding Thought Leadership And Influence Personas with Jim Barry

Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs, a textbook used in the instruction of MBA courses. He has served as Professor of Marketing at NSU since August, 2004 where he teaches courses in social media marketing, consumer behavior, and integrated marketing communication. He won the 2019 President’s Distinguished Faculty Award…

Episode 576 – Thought Leadership? You Need To Have Purpose, Passion, And A Plan

When people say that they want to be found on social media, that can mean many things. You can be fun, entertaining, controversial, or just a standard user and observer. To make social media REALLY work for your business you have to be able to position yourself as a Thought Leader or someone whose views…

Episode 570 – Making Your Content Larger Than Life In Medium with Jeff Herring

Struggle with creating content? Jeff Herring provides tools, templates, software, and strategies to make content creation easy! No experience necessary. Jeff Herring AKA The Content Marketing Guy is an internet marketer specializing in article marketing, teaching internet marketers, authors, speakers and self-employed professionals to write and market articles for more prospects, publicity and profits, and…

Episode 567 – Social Distancing vs Physical Distancing In A Social Hungry World with Brian Kinghorn

Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

Episode 566 – Need More Business? How To Listen For Questions And Communicate Answers

If you have listened to this podcast for a while you probably know that I love golf. The good news in Illinois is that they are opening up golf courses soon, but there are still a lot of questions that have to be answered about how?. During the course of any given week, people ask…

Episode 564 – Why Hiring A Good Content Writer Is Great For Business?

Happy spring! Spring is here – Trees are blooming, noses are running and I am jogging. As I run through my neighborhood, there is a park that I can see through the trees, but as the treas begin to bud it’s getting harder to see it every day. As business people, we can often get…

Episode 558 – Your Mindset Matters – Posting Positive Messages Helps

Last week on social media (Facebook) I posted this quote… “If we view ourselves as besieged victims who need to go into hiding, then we cultivate fear and hoarding. If we view ourselves as a community working hard to protect the most vulnerable among us, then we will cultivate courage and helping.” – Mindset matters!…