Episode 517 – So You Want To Be A Podcaster? with Todd Cochrane

Todd Cochrane, CEO of RawVoice/Blubrry, wrote the book on podcasting. Well, at least the first one: “Podcasting: The Do-It-Yourself Guide.” The founder of the People’s Choice Podcast Awards and the Tech Podcast Network, he’s also credited with introducing the first advertisers into podcasting, GoDaddy. Cochrane was inducted into the inaugural class of the Podcast Hall…

Episode 516 – Relationship Capital Investment Can Create Greater Interest?

I received a message on LinkedIn from a connection who just read one of my books. He wanted to thank me for the insights of the content by taking me to lunch. I said my plate was full, but made time for a phone call. He talked about having to make a deposit when it…

Episode 508 – Social Media • The Marketing Trifecta • The Pyramid Scheme

I always say that “Relationships Are The Currency Of Business!”, and this is the foundation of how and why marketing works. It takes time to lead people through a journey from awareness to big ticket clients, Some people claim they can circumvent steps and you can just go from one to the other, but I…

Episode 504 – Content Marketing And Making The Customer The Hero Of You Story

Have you ever been to a website or email and said to yourself, “Man… they really like themselves”? Companies and brands are so busy trying to convince you that they are the best option for you, they just “We-We” all over themselves. You have to put your customer’s feeling and needs ahead of your when…

Episode 503 – How To Become A Sought After Expert Even If No One Knows You Yet with Janis Pettit

Janis Pettit is a best selling author, speaker, and serial entrepreneur. After some years working as a New York stage and TV actor/singer, and cable business talk show host, she built 4 businesses from start-up to success. Since 2002 she’s helped hundreds of entrepreneurs, small company CEO’s, experts and consultants worldwide to be seen, be…

Episode 501 – The Emergence Of Tribalism In Social Media with Brian Kinghorn

Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

Episode 500 – Celebration

Welcome to Episode 500! This has been a journey of 250 weeks, just 10 (or 2×5) weeks short of 5 years. In Numerology “The number 5 usually indicates someone who is full of energy (but unable to channel it responsibly).” I humbly disagree with that last point. 😇 “This number brings adaptability, independence of thought…

Episode 491 – Jonny Hates Marketing But Loves His Three Pillars Of Success with Jonny Cooper

British author, piano player, international racing driver and business coach Jonny Cooper is the founder of www.JonnyHatesMarketing.com. Since growing a business to 8-figures and exiting, Jonny’s been supporting coaches, trainers, therapists and consultants who are serious about building their thriving practice, changing the world and enjoying a life of effortless abundance. His Client Attraction Blueprint…

Episode 486 – How Can A Pile Of Needles Attract Your New Customers?

Why is it better to build a pile of needles versus finding a needle in a haystack? Because the needles are what you use to sow (sew) new business. Yet still, people spend way more time trying to find that needle. 

Advertising is typically putting your message out to a large audience and hopes it attracts the right customers at the right time. Marketers try the same concept with email lists. They collect names, but are they the right names and emails at the right time? 

The difference is a pile of needles is a group of very targeted customers or influencers who help you focus on getting to your goals faster and better.

Busy business people like contractors, don’t have the time to build relationships like full-time salespeople, but through finding and working with influencers, they can amplify their messages if they simply invest time in specific relationships!

Time to stitch together some new business? In this episode, we will explore how you can build a pile of needles simply by asking yourself some key questions! 

Episode 483 – The Seven Deadly Sins Or Viral Virtues with Mark S. A. Smith

Why do this? Run a Sustainable, scalable, profitable, and salable business.

Pope Gregory listed the seven deadly sins in 590 AD. https://en.wikipedia.org/wiki/Seven_virtues
For every sin there is an associated virtue.
The virtues protect one against temptation.

Sin = (Greek and Latin) failure, error, to miss the mark
Virtue = (Latin) Valor, Being your very best