Episode 938 – Best Of – Books Are Not Just For Paper Anymore And Why YOU Should Write One with Heidi Thorne

Audio Books, Books, Branding, Content Marketing, Copywriting, Ebooks, Expert Interview, Influencer Marketing, Podcast, Writing BooksLeave a comment

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Dr. Heidi Thorne, MBA/DBA, is a business speaker and author with over 25 years of combined experience in sales and advertising, including over 15 years as editor and advertising director of a trade newspaper covering the plumbing and mechanical contracting trades. In addition to two advanced business degrees (MBA/DBA), Heidi also has five years of experience teaching at the college level. Her business, Thorne Communications LLC, was also a promotional products distributor for 17 years.

Heidi has been an active blogger since 2010, and is the author of several business print books, eBooks, and audio books on small business and self publishing. Her goal is to help authors avoid embarrassing and expensive mistakes when self publishing.

As a professional business speaker, Heidi has done presentations on sales, social media, and self publishing with many business associations and chambers of commerce. She now hosts a regular audio and video podcast, The Heidi Thorne Show, where she discusses self publishing news and views. Heidi has also been a guest on many podcasts and educational webinars over the years. As well, she shares her knowledge and experience through her online courses on Udemy.

Episode 920 – Best Of – How To Use LinkedIn To Look Sweet In The C-Suite with Deb Krier

Branding, Entrepreneurship, Expert Interview, Influencer Marketing, LinkedIn, NetworkingLeave a comment

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Deb Krier is a LinkedIn Strategist, social media advisor, and professional speaker. For more than 10 years, she has work with professionals to optimize their use of LinkedIn. As the founder of Wise Women Communications, a full-service marketing agency, she sees LinkedIn as a vital marketing tool for professionals at any level.
Throughout her career, Deb has worked with corporations and nonprofit organizations developing and maximizing their marketing and public relations efforts. But, senior executives often don’t see themselves as something that needs marketed. Drawing on her experience in working for small businesses, one of the largest corporations in the world, the nonprofit realm and as an entrepreneur, she demonstrates how LinkedIn is a strategic tool that enables everyone to improve their business, whether large or small, and create an impressive personal brand.
With more than 20 years of experience, Deb has a Master’s Degree in Marketing as well as a Master’s Degree in Communication Management. She has the experience and knowledge to help busy executives make an impact with their LinkedIn Profiles.

Episode 910 – Best Of – Who Is Gen Z and How Do They Spend $600 Billion a Year with Kathleen Hessert and Krista Jasso

Client Expectations, Expert Interview, Generational Influence, Influencer Marketing, Know Your Audience, Niche Marketing, Podcast, Psychology Of Social MediaLeave a comment

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When the marketplace was still fixated on the peculiarities of Millennials, Kathleen migrated to what’s NEXT- Generation Z. Used to working with young athletes, she turned to teens to build WeRGenZ from the grassroots up. Today she helps brands understand the future through today’s youth and amplifying voices of the generation. She’s a much sought-after public speaker, and consultant wowing audiences with insights derived from her original research and thousands of members of the WeRGenZ Teen Think Tank.

Episode 900 – Best Of – Beacons Of Leadership with Chris Voss

Accountability, Business Trends, Entrepreneurship, Expert Interview, Influencer Marketing, Leadership, Podcast, Writing BooksLeave a comment

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Deb Krier is a LinkedIn Strategist, social media advisor, and professional speaker. For more than 10 years, she has work with professionals to optimize their use of LinkedIn. As the founder of Wise Women Communications, a full-service marketing agency, she sees LinkedIn as a vital marketing tool for professionals at any level.
Throughout her career, Deb has worked with corporations and nonprofit organizations developing and maximizing their marketing and public relations efforts. But, senior executives often don’t see themselves as something that needs marketed. Drawing on her experience in working for small businesses, one of the largest corporations in the world, the nonprofit realm and as an entrepreneur, she demonstrates how LinkedIn is a strategic tool that enables everyone to improve their business, whether large or small, and create an impressive personal brand.
With more than 20 years of experience, Deb has a Master’s Degree in Marketing as well as a Master’s Degree in Communication Management. She has the experience and knowledge to help busy executives make an impact with their LinkedIn Profiles.

Episode 893 – How Can A Junk Drawer Help You Build A Healthy Business?

Business To Business Marketing, C-Suite Topics, Data Management, Engagement, Google, Google Analytics, Influencer Marketing, Podcast, SEO, Strategy, Systems, WebsitesLeave a comment

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We all have one. Some of us have multiple. You may even have one in every room of your house. It’s the junk drawer. True Story: I was looking for a piece of wood in my garage to prop up my desk for a project. It was not until I took and posted the image…

Episode 891 – The Devil Is In The Details… In The Data

Business To Business Marketing, C-Suite Topics, Data Management, Engagement, Google, Google Analytics, Influencer Marketing, Podcast, SEO, Strategy, Systems, WebsitesLeave a comment

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Last week I attended a CMO panel discussion sponsored by the AMA Triangle. It included CMOs from SAS, Blue Cross Blue Shield, and a couple of other independent medium to small-business CMOs. One of those people stood out to me. His name is Frank Pollock and he’s currently the CMO of a couple of start-ups, but he…

Episode 889 – Fad, Fame, Or Fortune… It’s About Business (and Time)

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Facebook, Google, Influencer Marketing, Podcast, Relationship Marketing, Social Media, Strategy, WebsitesLeave a comment

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Magician hand conjuring sparks on black background – copy space with magic Back in 2015, I talked about my concept of the Marketing Trifecta. I will explain what that is in a bit, but there has been a lot of buzz over the last 8 years about new tools that will revolutionize marketing. I have…

Episode 858 – Best Of – Making Your Content Larger Than Life In Medium with Jeff Herring

Content Marketing, Engagement, Expert Interview, Influencer Marketing, Making Money Online, Podcast, Relationship Marketing, Social Media, Thought LeadershipLeave a comment

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Struggle with creating content? Jeff Herring provides tools, templates, software, and strategies to make content creation easy! No experience necessary. Jeff Herring AKA The Content Marketing Guy is an internet marketer specializing in article marketing, teaching internet marketers, authors, speakers and self-employed professionals to write and market articles for more prospects, publicity and profits, and…

Episode 842 – Best Of – The Emergence Of Tribalism In Social Media with Brian Kinghorn

Community, Content Marketing, Emotional Intelligence, Expert Interview, Fake News, Influencer Marketing, Know Your Audience, Mindset, Podcast, Psychology Of Social Media, Storytelling, Thought LeadershipLeave a comment

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Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

Episode 798 – How Consistent Content Creates Consistent Connections with Warren Whitlock

Business Trends, Content Marketing, Expert Interview, Influencer Marketing, Know Your Audience, LinkedIn, Podcast, Relationship Marketing, Sales, Social Media, TwitterLeave a comment

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Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing. I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us…