Episode 441 – Change Is Not Always Better… But Better Is Always Change with Warren Whitlock

Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing.

I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us to achieve our objectives.

Throughout my career, I have created new strategies to use influence and persuasion to help people get what they want. I set hard sales goals and measured performance but never forget that people hate to be sold, but love to buy. I have been an entrepreneur in the computer, publishing, and media,

I look for collaborations where brands can share resources, extend their reach and give customers an experience they will want to share with others. I am currently partnering with IBM Futurists and a few brands and startups along with keynotes where I can engage executives transforming their organizations for an abundant future.

Episode 439 – How To Use LinkedIn To Look Sweet In The C-Suite with Deb Krier

Deb Krier is a LinkedIn Strategist, social media advisor, and professional speaker. For more than 10 years, she has work with professionals to optimize their use of LinkedIn. As the founder of Wise Women Communications, a full-service marketing agency, she sees LinkedIn as a vital marketing tool for professionals at any level.
Throughout her career, Deb has worked with corporations and nonprofit organizations developing and maximizing their marketing and public relations efforts. But, senior executives often don’t see themselves as something that needs marketed. Drawing on her experience in working for small businesses, one of the largest corporations in the world, the nonprofit realm and as an entrepreneur, she demonstrates how LinkedIn is a strategic tool that enables everyone to improve their business, whether large or small, and create an impressive personal brand.
With more than 20 years of experience, Deb has a Master’s Degree in Marketing as well as a Master’s Degree in Communication Management. She has the experience and knowledge to help busy executives make an impact with their LinkedIn Profiles.

Episode 404 – The Ultimate Sales Question – How Can I Help You?

Most 12 step programs start with this… “Do you realize you have a problem?” When it comes to the sales process, most people seel to needs, but customers buy to wants. Ultimately, you have to get to the root cause of the problem the client is having, and help them find the optimum solution to it. You do this by helping them to explore issues surrounding the cause of the problem, and help them navigate to a successful, profitable, and satisfying solution!

Here are some things to ponder as you start to develop your sales conversations and marketing messages with potential customers:

Episode 403 – Who Is Gen Z and How Do They Spend $600 Billion a Year with Kathleen Hessert and Krista Jasso

When the marketplace was still fixated on the peculiarities of Millennials, Kathleen migrated to what’s NEXT- Generation Z. Used to working with young athletes, she turned to teens to build WeRGenZ from the grassroots up. Today she helps brands understand the future through today’s youth and amplifying voices of the generation. She’s a much sought-after public speaker, and consultant wowing audiences with insights derived from her original research and thousands of members of the WeRGenZ Teen Think Tank.

Episode 402 – How-To Simplify Your Marketing – What Would Mr. Rogers Do?

My wife and I watched a documentary this weekend called “Won’t You Be My Neighbor”. It chronicled the life of Fred Rogers, the pastor, actor, and puppeteer from “Mr. Rogers Neighborthood” (a PBS children’s TV show). He had a special way of connecting with children That has been legendary for years.

It made me think…”What if we applied some of his methods of communicating with children in your marketing?” A lot of marketing is based on fear and self-doubt. What would happen if we could apply some of his tactics? He made children feel…

Heard
Accepted
Loved
Safe
Worthy
In this episode, we will explore applying those to our marketing efforts. It may not work with every product or service, or even yours, but why not try to insert some positivity in the world?

Episode 381 – Who Is The Villain And Hero In Your Marketing Copy with Nathan Fraser

Nathan is the co-host of the copywriters podcast with David Garfinkel. He’s a professional copywriter and marketing consultant. He’s also a functioning facebook addict.

Because of his non-traditional views and background, he’s become known as the High Priest of Propaganda.

You can find out more about him at copyandfunnels.com
Because of his non-traditional views and background, he’s become known as the High Priest of Propaganda.

You can find out more about him at copyandfunnels.com

Episode 380 – How To Build A Powerful Brand With Passion, Purpose And Payoffs

Building a tribe is one of the hardest and long-term games in marketing your business. A tribe is a group of people who have a passion, purpose, and payout when your brand is involved. Here is the definition of these terms…

Passion – an intense desire or enthusiasm for something
Purpose – a person’s sense of resolve or determination
Payoff – a final outcome; a conclusion
In this episode, we will discuss how I turned my passion for my dog into a growing and engaging Facebook group that integrates experts and dog owners around holistic methods to promote dog health. Although there is a component of selling products, that is the long-term game and not the immediate results! Patience will have a payoff!

Episode 372 – What Is The Perfect Marketing Strategy For Your Business? Part 4 – Telling Your Story

Telling your story or your customer’s stories is one of the best ways to create a connection with your perfect audience. That is what Content Marketing is all about. You have to find a compelling way to create an emotional connection with people who care about what you have experience and how it can help…

Episode 362 – How To Use Email Marketing? The Money Is In The List!

There has been a lot of talk about online marketing and privacy and data collection lately. GDPR is a new regulation, primarily that affects contact you may have in the European Union (EU), but will affect anyone who has a mailing list or website

More about that in the next Episode 363 with Bobby Klink.

Email marketing is one of the cornerstones of business that I teach ALL my clients. The Money is in the list.

There are some things you should think about in the process:

Episode 355 – The Psychology Of Social Media with Brian Kinghorn – Part 2

Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from teaching, social media in education, and the psychology of social media. He also presents inquiry-based science assemblies at elementary schools with Junior Science World, a company he founded in 2009. He and his wife Leah are the parents of 8 children.