Episode 871 – The Dollars Are In The Data

Buyer's Journey, C-Suite Topics, Engagement, Generating Leads, Innovation, Know Your Audience, Networking, Podcast, Social Selling, Strategy, Thought Leadership, WebsitesLeave a comment

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There is a famous saying, “What gets measured gets managed”, or “What gets measured, gets done”. It’s often attributed to Peter Drucker (but his organizations said it was not him initially). But when it comes to measurement… what happens when you are measuring the wrong things? Does that lead to doing the wrong things and…

Episode 834 – Looking Back & Forth – Insights for 2023

Accountability, C-Suite Topics, Change Management, Disruption, Expert Interview, Futurecasting, Human Capital, Innovation, Managing Change, Own It, Podcast, Strategy, Success, Systems, Thought LeadershipLeave a comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 823 – It’s Not What They Say… It’s What They Do… CONSISTENTLY

Accountability, C-Suite Topics, Engagement, Human To Human, Innovation, Own It, Podcast, Productivity, Strategy, Systems, Thought LeadershipLeave a comment

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Consistency can be defined as conformity in the application of something, typically that which is necessary for the sake of logic, accuracy, or fairness. When it comes to sales and marketing, consistency is a moving target. Technology and the business environment continue to evolve. You can adapt and help to provide consistently, or consistently improve…

Episode 821 – Well Would You Look At That? Lessons Learned from Lifelong Learning

Accountability, C-Suite Topics, Entrepreneurship, Innovation, Own It, Podcast, Productivity, Storytelling, Systems, TrainingLeave a comment

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You have undoubtedly heard the saying that “You can’t teach an old dog, new tricks?” It is true that younger minds are more open to new concepts and more pliable. But that does not mean that older minds have to be ridged. As a matter of fact, minds are amazing things. The more you stimulate…

Episode 703 – Life Just Happens… While You’re Running Your Business

Accountability, Business Trends, Community, Entrepreneurship, Giving Back, Innovation, IT & Computing, Motivation, Niche Marketing, Podcast, Tools, Working From HomeLeave a comment

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A lot has changed since 2001 when I started my business. Technology has been on a roll with the inventions of HDTV, camera phones, flash drives, and Bluetooth! Who could have imagined the invention of the iPod and iPhone, Kindle, and the Blackberry? Now add in Facebook, LinkedIn, Twitter, and YouTube. A lot of stuff…

Episode 672 – The Role of Creativity Plays In Enhancing Innovation with David Nayer

Accountability, C-Suite Topics, Emotional Intelligence, Expert Interview, Innovation, Mindset, PodcastLeave a comment

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I’ve been on every side of innovation: discovering, creating, building, operating, partnering, and exiting. I’m vetted in public companies, a serial entrepreneur, an advisor and partner for venture, and a fund builder and operator. My 40 years of experience includes business and technical leadership in public companies, start-ups, and turnarounds. I have also worked in…