Episode 408 – What Is a Marketing Strategy and Should You Want One?

Content Marketing, Internet Marketing, Podcast, Sales, Social Media, Success, WebsitesLeave a comment

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Many people try to create marketing plans but lack a strategy to execute it successfully. A Strategy is – a plan of action or policy designed to achieve a major or overall aim. That is why I subscribe to the Ready, Fire, Aim method of marketing. 

There are only two ways to get traffic back to your own properties (website), pay for it, or earn it. Starting Facebook or Google ads may be a tactic, but without a strategy, it can become a business money pit with limited results.

You have to ask yourself what you expect from these ads:

Where Do You Want Them To Go?
What Do You Want Them To Do?
What Should They?
In this episode, we will discuss how to create a profitable marketing strategy and go from being a Wantrepreneur to an Entrepreneur! 

Episode 398 – How-To Learn The KEY To Your Success?

Branding, Internet Marketing, Investing In Yourself, Podcast, Relationship Marketing, Sales, Thought LeadershipLeave a comment

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Every business person is on the lookout for new business. What stands between you and success is the KEY. KEY stands for “Knowledge Empowers You!”

There are really only 3 ways to grow your business…

Sell More To The Same Customers?
Sell More To 
New Customers?
Raise Your Prices?
People often spend a lot of time trying the latest and greatest Bright Shiny Object which are touted as the NEW wat to create business. These are often simply tactics like Facebook Live, Instagram, YouTube, Ads and more. Sometimes people will try to sell you visibility through services like Google, Yelp, Houzz, and more. But do they get you the KIND of potential client you are really looking for or just a bunch of price shoppers and tire kickers?

In this episode, we will explore how to use your BRAND to build trust and why investing yourself pays the greatest interest!

Episode 397 – Business Success Strategies with Cathy Demers

Coaching, Expert Interview, Internet Marketing, Mindset, Motivation, Podcast, Project Management, Success, Time Management, UncategorizedLeave a comment

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Founder of BusinessSuccess.com and Host of the popular Business Success Cafe, Cathy Demers is not a “wanna be” when it comes to proven business success. In fact, she co-founded a company with a tiny $10K investment and turned it into a company worth over 20 million dollars!

She’s amassed over 25 years in business development, with companies such as Microsoft and IBM, she successfully took her own company public while serving as President and CEO.

Cathy is a sought-after expert and has presented keynotes and courses for organizations worldwide including the Women Presidents’ Organization, Wired Women, and Novice to Advanced Marketing Systems to name just a few.

Known for her direct, but friendly and supportive, style as well as her business savvy and her “let’s get ‘er done” approach, Cathy combines the wisdom that comes from her vast business experience with her unique talent for helping business owners get clear…stay focused…take inspired action…and get fantastic results!

Episode 384 – How To Increase Profits With Sales & Marketing Alignment?

Client Expectations, Content Marketing, Generating Leads, Internet Marketing, Know Your Audience, Podcast, Relationship Marketing, Sales, Sales Funnels, Thought LeadershipLeave a comment

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In small businesses, Sales & Marketing are often two hats worn by the same person. In larger companies, they are often two groups separated by cubicles, Ideology, and methodology. Yet, Sales & Marketing have the common goal of generating more revenue.

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer.

Sales are activities related to selling or the number of goods or services sold in a given time period.

Digital marketing has changed the landscape and focus. Marketing often wants to use new methods to create client engagement, while the sales team often wants to rely on the tried and true methods that have worked for years.

Episode 378 – What Is The Perfect Marketing Strategy For Your Business? Wrapping It Up

Accountability, Coaching, Education, Internet Marketing, Managing Change, Mindset, Motivation, PodcastLeave a comment

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When it comes to marketing, there is no one-size-fits-all, Easy Button strategy that will help you get rich quick. It takes a plan and a process.

In outlining the six main principles in previous podcasts, I laid out the steps that have worked for dozens of my coaching clients. The difference between activity and success is having a well thought out and executed system,

It Takes A Plan – Lay Out The Steps and Follow Them
It Takes Time – 3 Months
It Takes Commitment – Content is King, Consistency is Queen!
It Takes Flexibility – Watch The Signs
It Takes Help – Work To Your Strengths – Hire To Your Weaknesses
In this episode, I will wrap-up this series on The Perfect Marketing Strategy For Your Business. We will explore what the above 5 final steps mean and how they are critical to your success.

One final thought: “Invest In Yourself… to the point that it makes someone else want to invest in you!”

Episode 368 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Targeting New Customers

Branding, Business Trends, Client Expectations, Content Marketing, Customer Service, Generating Leads, Influence, Internet Marketing, Mindset, Motivation, Niche Marketing, Podcast, Sales, StorytellingLeave a comment

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Part of the Perfect Marketing Strategy is looking forward to how you can grow your business through obtaining new sales with new customers. Hopefully, you have explored your past sales and found some trends that can help you see the opportunities ahead.

People tend to buy from an emotional perspective. Those emotions are tied to benefits, not features. You have to map out a strategy that helps people feel that you will make them feel better (more so than just getting the best deal).

Episode 364 – What Is The Perfect Marketing Strategy For Your Business?

Accountability, Blogging, Business Trends, Content Marketing, Generating Leads, Google Analytics, Internet Marketing, Know Your Audience, Podcast, Relationship Marketing, Social Media, Success, WebsitesLeave a comment

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Download the FREE Worksheet – As a marketing coach and strategist, I often see business suffer from marketing BSOS (Bright Shiney Object Syndrome). They throw time, money and resources at tactics like SEO, Facebook Ads, Instagram, and others with limited and often disappointing results. That because they are missing steps or components that are integral to a sustained and successful marketing strategy.

There are 6 main components that are necessary to creating a successful strategy. Unfortunately, business people tend to dabble in marketing and miss steps that are important to success.

Episode 358 – This Is Why Digging A Well Will Make You More Money Than Buying A Faucet?

Blogging, Content Marketing, Education, Generating Leads, Internet Marketing, Investing In Yourself, Making Money Online, PodcastLeave a comment

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What is the difference between getting water from a faucet or a well?

A faucet is easier, but you have to pay for what is being delivered. Also, you don’t own it. If you forget to pay your bill or if they feel you are not worthy, they can turn the water off at any time. You may own the faucet, but you don’t control the water.

A well is something that takes more effort to build, but you own the land, the well, and the water. When it’s done right, it will continue to provide a resource for years without constantly having to pay for it.

When it comes to your marketing, you can either pay for traffic and visitors to your website… or earn it.

In this episode, we will discuss how you make more money in the long run by creating marketing assets versus paying for advertising.

Episode 356 – Accountability… Your Success Hangs In The Balance!

Accountability, Coaching, Course Creation, Internet Marketing, Podcast, Productivity, Project Management, Speaking, Success, Time ManagementLeave a comment

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There is a secret sauce that separates successful people in business from the just getting by crowd. It’s accountability. It’s defined as “The quality or state of being accountable. Especially as an obligation or willingness to accept responsibility or to account for one’s actions.”

There are three things that help in this:

Being Organized
Tasks Prioritized
Accountability person or groups
Sometimes, you have to pay for accountability, but sometimes you can achieve it for free. It does require the process of having a person or partner keeping you accountable. This could include:

A Coach
A Mastermind
An Accountability Partner
In this episode, we will discuss how accountability plays into your business success!

Episode 336 – NO… A Social Media Post Can’t You Make Money… and Here’s WHY?

Facebook, Google+, Instagram, Internet Marketing, LinkedIn, Pinterest, Podcast, Social Media, TwitterLeave a comment

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I have been using Social Media for over 14 years (I was on LinkedIn in 2004) and I been trying to figure out the secret promised so many times in blogs, posts, podcasts, and books? I fell for the… “With This Easy Posting Formula… You Can Make Millions!” strategy, and I have tried it over…