Episode 294 – Which Social Media Platforms Are Right For Your Business?

It’s been a while since I visited Social Media. That does not mean that I don’t teach it and use it every day! This week I am doing a three-hour boot camp on what I consider to be the best Social Media platforms for small to medium sized businesses. It’s hard to condense 3 hours into 10…

Episode 289 – An Interview With Myself – Brian Basilico

Brian Basilico is an internationally recognized author of the award winning and best selling book “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!” He is a speaker, trainer, adjunct professor and brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a…

Episode 270 – The 5 Hidden Secrets To Business Success

Ok… these are not hidden secrets, but the sequence of them is! So often, people use techniques and fail to see the success they expect. Often because they are missing steps or have an incomplete strategy that builds towards success step by step. In this episode, I will outline the 5 steps that I have used…

Episode 269 – LinkedIn – The Differences In Use In Europe with Sarah Santacroce

Sarah is an independent LinkedIn Specialist & Online Presence Mentor and helps you convert your presence online into paying clients. She’s also the creative brain behind the LinkedIn Challenge, an event that has helped 1700+ people so far to improve their knowledge about using LinkedIn for business. Sarah lives and works in beautiful Switzerland and…

Episode 256 – 5 Ways How To NOT Get Customer Engagement On Social Media

  Remember Farmville on Facebook? How about all of those other social games that people would send you to engage with them. I really don’t know if I just blocked them all, or if people just got tired of my rejection, but I don’t see them anymore. Whatever happened to all those quizzes like “What animal…

Episode 240 – Can You Make Old New Again By Utilizing 3 Unused Assets?

If you have in business for a while, chances are you have some assets. These can be physical, financial, and informational. Sometimes we are so focused on building our business that we forget about or neglect those who got us where we are today. Some of these assets can often be unused for years, but…

Episode 236 – History And The Art Of Powerful Social Media For Your Business

In the social media classes and boot camps I teach… people are confused.  They don’t understand why everything they have been taught about getting fans to their business pages has not paid off in new clients and increased business. That is because social media has evolved since last week, and since what they have been…

Episode 228 – The New LinkedIn… Are You Leveraging It To Increase Your Sales?

Have you seen the new LinkedIn Interface yet? It’s not live on my account yet, but I have seen it on a few friends posts about the changes. The look and feel is more like the new mobile interface of the app. It’s simplified and has lost a little functionality, but overall it’s still LinkedIn! I gave a presentation…

Episode 213 – Getting Strategic With Your Social Media with Deb Krier

Deb Krier is a social media advisor, professional speaker, and trainer. With 20 years as a marketing and public relations professional, she’s passionate about helping professionals use social media to promote themselves and their businesses. She helps people learn how to use social networking in a way that expands their professional networks, creates new business, and…

Episode 201 – Social Selling Using LinkedIn with Phil Gerbyshak

Phil Gerbyshak believes in the power of social selling, leadership, and connection. With a unique speaking style—part sales expert, part entertainer—Phil keeps his audiences awake and engaged while providing actionable steps to bring in more leads, more referrals, and more business. If he’s not traveling, speaking, or making new connections, Phil writes. He’s published 5…