Episode 198 – How-To Embrace Relationship Marketing To Expand Your Business

Relationship Marketing is defined on Wikipedia as “a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a focus on sales transactions.”. In my first book “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, I talk about and define Know, Like, and Trust! Relationship Marketing…

Episode 164 – Using Social Media To Make Money?

I was recently hired to give two training sessions. Both requested a 3-hour session on “How To Make Money Using Social Media”. These presentations would have been very different a year or so ago because I have had an epiphany about what social media really is and how to use it in your business in ways…

Episode 124 – What Does Golf Have To Do With A Marketing Strategy That Works?

I Love Golf! It’s a simple little game where you are trying to hit a little white ball, hundreds of yards away, into a little cup in the ground. Sounds simple right? Trust me it is not. The average golfer shoots 100 (on a par 72 course) meaning golfers make an average of 28 mistakes per…

Episode 94 – Feed The Social Media Beast By Curating Content

Social Media is a Hangry Beast (hungry and angry). It loves to be fed a steady diet of content if it’s going to be your friend and work for you. There are two kinds of content – OPC (other people’s content), and your original content. OPC helps you build credibility by association. If you find great…

Episode 79 – Leveraging LinkedIn with Ted Prodromou

Ted dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider’s Club. You can try it for the entire month for only $1.00! [button link=”https://baconpodcast.com/dollar-special/”]READ MORE >[/button] I started my first business in 1999 because…

Episode 78 – Leveraging LinkedIn

LinkedIn is not your mama’s Facebook. It is THE social media network for business people. Why is it that people don’t spend as much time there as they do on other social media networks? It’s because it’s a targeted tool that deals specifically with your business life.. not babies, puppies, and BACON! To make the…