Episode 416 – 5 Common Mistakes People Make With Their Websites?

Is your business messaging ready for 2019? Has your business changed over the last year? Do they reflect current business trends? There is no time like now to start verbalizing what you want to promote in the upcoming year. The time between Thanksgiving and New Years has a tendency to be slower than spring or fall. It’s…

Episode 400 – Lessons Learned in 4 Years and 400 Episodes?

On November 2nd, 2014, this podcast was launched. It was originally called “My Marketing Magnet” because I thought people would not get the BACOn reference about me and my book “It’s Not About You, It’s About Bacon! Relationship Marketing in A Social Media World!”. Boy, was I wrong?

Three months later, I changed it to “The Bacon Podcast” and it started to take off. I had to go through all the past episodes and re-edit them with new intros and outros, text, art and more! Now it receives thousands of downloads a month and was voted one of the top small business podcasts by Inc. Magazine!

Episode 395 – How To Make More Money? Change Your Money Mindset! with Marla Tabaka

Marla Tabaka is an internationally known small business strategist, national radio show host, and leading Inc.com author. Her integrative approach to coaching combines mindset management and strategic planning, resulting in multi-million dollar businesses for many of her small business clients.

After a career of 22-years as an Emmy Award-winning producer at NBC Television,  Tabaka worked as a creative consultant for large and mid-sized corporations, established and sold a retail business, and then founded her business coaching practice in 2003. Early in her coaching career she achieved the status of leading coach with the American Express sponsored “Count Me In for Women’s Economic Independence” program where she led dozens of female business owners to successful 7 and 8 figure business results.

In 2015 she co-founded EmpruV Business Value Builders with ABC’s Shark Tank’s original Shark and founder of As Seen on TV, Kevin Harrington. The two co-host the nationally broadcasted Big Pitch Radio Show and Tabaka holds an Advisory Board position at the award-winning DRTV consultancy, Shark Finds with Kevin Harrington.

In addition to her articles at Inc.com, you’ll find Tabaka’s work featured in major business publications such as American Express Open, Fox Business News, TIME Business, NAWBO SmartBrief, The Huffington Post, Entrepreneur.com, and The Business Intelligence Report. 

Episode 388 – How To Effectively Deal With Difficult Clients?

Have you ever had a client or project that just did not go as planned? Business is filled with learning lessons and If it was easy, that client may not have chosen you! You possess a level of expertise, knowledge and an ability to solve client problems. Sometimes what starts out as an outstanding and amicable relationship can take a turn for the worse and head south!

Sometimes it can be your fault, while other times it is the clients, but it’s usually not that cut and dry. Often it’s a combination of all of the above. So what can you do to get the project back on track?

Episode 387 – How to eSCAPE from Employee to Entrepreneur with Anik Singal

Anik Singal is the Founder and CEO of Lurn, Inc. Having trained over 300,000 Entrepreneurs all over the World – Anik Singal is recognized as one of the World’s Top Entrepreneurship coaches. Anik Singal is on a mission to empower more than 1,000,000 Entrepreneurs through his new #LurnNation platform at www.Lurn.com.

BusinessWeek recognized him in the Top 3 of the Best U.S. Entrepreneurs Under 25. He’s an Inc500 CEO, listed 2-times among the Fastest Growing Companies in America. While in college at the University of Maryland, he was awarded Company of the Year from MTech and named Entrepreneur of the Year by the Hinman CEOs.

His digital publishing businesses generate over $20 Million/year in sales; and he has helped contribute to over $100 Million in online publishing sales (between his own products and his clients’ businesses).

Anik is also incredibly passionate about giving back. For nearly two decades, he has devoted his life to building schools around the world. He dreams of providing education to those who are not currently receiving that birth-right! As of today, Anik has been a key driver in helping build four schools in India. He plans to scale his mission globally, all through his non-profit organization, For All Our Good

Episode 386 – How To Become A True Entrepreneur And Owning It?

What is the difference between an Entrepreneur and a Wantrepreneur? Entrepreneurs own it!

What is “it”? It’s the difference between making a legacy and making a living.

People who work in corporations and in network marketing can have the entrepreneurial spirit, but they lack true ownership of their destiny and the business that you are building. Yes, stock options and downstreams have their value, but you don’t own it… it’s a rental game that you can’t totally control.

Entrepreneurs have multiple traits:

Inventive
Create Business Opportunities
Measure Success In Growth
Self Motivated
Humble
Leadership
In this episode, we will explore what separates an Entrepreneur and a Wantrepreneur. Now I understand that owning it is not for everybody, but if that sounds like you, then you want to listen to this episode!

Episode 378 – What Is The Perfect Marketing Strategy For Your Business? Wrapping It Up

When it comes to marketing, there is no one-size-fits-all, Easy Button strategy that will help you get rich quick. It takes a plan and a process.

In outlining the six main principles in previous podcasts, I laid out the steps that have worked for dozens of my coaching clients. The difference between activity and success is having a well thought out and executed system,

It Takes A Plan – Lay Out The Steps and Follow Them
It Takes Time – 3 Months
It Takes Commitment – Content is King, Consistency is Queen!
It Takes Flexibility – Watch The Signs
It Takes Help – Work To Your Strengths – Hire To Your Weaknesses
In this episode, I will wrap-up this series on The Perfect Marketing Strategy For Your Business. We will explore what the above 5 final steps mean and how they are critical to your success.

One final thought: “Invest In Yourself… to the point that it makes someone else want to invest in you!”

Episode 375 – Working in The Gig Economy with Ryan McShane

Ryan McShane, has been serving the Human Resources Profession for over 20 years and currently operates a consulting firm specializing in Human Resources, Leadership Development and Career Transitions Consulting called HR Evolution.

Episode 354 – The Lost Art Of Integrity… Is Character More Important Today?

I was having a coffee with my mentor Al, when this question came up. “Is integrity dead? Is character more important today than ever before?” In this world of social media, fake news, a

nd sales pitches coming harder and faster than ever before in history… the answer is “Yes… But!”

I have been on a track of ‘Thought Leadership’ and using tools to get your messages found and acted upon. What happens when your messages and your deliverables are not aligned?

That’s what integrity is. You are who you are in your car… or online!

When you sell products or services online, you and your clients have to answer 3 basic questions:

Can They Afford It?
Do They Want To Change?
Can They Be Held Accountable?
In this episode, we will explore this and so much more and what it has to do with your messaging, sales and ultimately your social media integrity! 

Episode 342 – What Does Beer and Social Media Have In Common?

What does Beer and Social Media have in common? You only rent them (and can be dangerous when combined)! There’s a story all over the internet about a fairly successful company called LittleThings. It WAS a feel-good story page for women built around Facebook. Changes to the Facebook algorithms literally killed the traffic to their page…