Episode 462 – Why Value Is Not About Being The Lowest Price But About The Best Fit?

Have you ever worked with a customer who could not see the value that your products or service provided? Value is relative. Value is in the eye of the beholder. Although value is often view as a measurement of price, different people value different resources… time, money, status and more.Value-based pricing is about basing price on the benefits perceived by the customer instead of on the exact cost of the product. People who value their time are more willing to pay for convenience. Have you ever paid for food delivery? People who value their money are willing to spend the time to save it. Have you ever driven an extra mile out of your way to save .01-.02⍧ a gallon on gas? You know what I am talking about?

Episode 459 – The 8 P’s Of Reducing Perceived Risk In Sales with Mark S.A. Smith

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

Episode 447 – Using Conscious Focused Actions To Grow Your Business with JV Crum III

J V Crum III is known for his LIVE On-Camera Trainings where he creates a Breakthrough for business coaches and consultants by helping them find $50,000 or more in hidden revenues and develop steps to put it in their bank account. Named by Inc Magazine as one of the Top 13 Business Shows to listen to in 2017, JV is host of the syndicated radio show and podcast, Conscious Millionaire, and the best-selling author of “Conscious Millionaire: Grow Your Business by Making a Difference.” JV holds multiple certifications in NLP and has graduate degrees in three areas: law, business and psychology (JD, MBA, MS).

Episode 446 – Are You Asking Yourself… The Reason I Am Doing This Is?

When Someone asks “Who Is your Perfect Audience” and they answer “Everyone”… They are REALLY saying “They Don’t Really Know?”. If you don’t know who you are talking to, how are you supposed to know what to say to them? Marketing is a process. Do you understand WHY you are doing it? Of course to…

Episode 443 – How To Avoid The Time-Money-Energy Drains In Your Business with Cindy J Holbrook

Cindy J Holbrook, aka The Visibility wiz, is uniquely gifted at guiding entrepreneurs to thrive as they go up the ladder from being the best-kept secret to trusted and in-demand online authority. Clients benefit from her empowering systems and strategies that enable them to honor their own integrity and attract their ideal clients while building a fun and profitable online business.

As the host of the Biz Success In 15 podcast, Cindy J interviews top experts that share hot strategies listeners can implement in 15 minutes or less. She has been featured on Huffington Post Live, Women’s Speaker Association TV, eHarmony, Prevention Magazine, AOL, MSN, Fox and a guest on numerous online summits, podcasts, and radio shows. Her mission is to guide entrepreneurs to have the confidence and the know-how so that they can succeed.

Episode 413 – Why You May Be Leaving 74% Of Your Sales On The Table – with Arthur Carmazzi

Arthur is ranked as one of the world’s Top 10 most influential thought leaders in leadership and organizational culture by Global Gurus. As a bestselling author and founder of the Directive Communication Psychology, Arthur’s brain clarity research and gamification methodologies have influenced the training and leadership development industry through his unique neuroscience and game-based psychological approaches to leadership and corporate culture transformation. 

His innovative tools, assessments, and games, have a visible ROI on marketing conversion, engagement, productivity, and effective behavior modification. His research on the genetic foundations of the brain’s Ambiguity Relief clarity getting processes has been the inspiration of the Colored Brain model used across multinationals in 52 countries. DCI has over 400 licensed Directive Communication (DC) Psychology leadership and culture trainers in 18 different countries who are delivering Value to clients globally.

Episode 412 – The Big Lie That Limits Your Business Growth?

Many business owners and marketers are living a lie. Too often they say to themselves “If I Could Just…”. We think that we are missing just one piece of the puzzle or we are just one or two techniques away from an economic windfall. Reality is, that we are often multiple mistakes away. Think about what Einstein, Edison, and Steve Jobs had to go through before they obtained success?

The big truth is that you have to be in it for the long term if you want to see long-term success. Here is what you need to know…

Episode 404 – The Ultimate Sales Question – How Can I Help You?

Most 12 step programs start with this… “Do you realize you have a problem?” When it comes to the sales process, most people seel to needs, but customers buy to wants. Ultimately, you have to get to the root cause of the problem the client is having, and help them find the optimum solution to it. You do this by helping them to explore issues surrounding the cause of the problem, and help them navigate to a successful, profitable, and satisfying solution!

Here are some things to ponder as you start to develop your sales conversations and marketing messages with potential customers:

Episode 397 – Business Success Strategies with Cathy Demers

Founder of BusinessSuccess.com and Host of the popular Business Success Cafe, Cathy Demers is not a “wanna be” when it comes to proven business success. In fact, she co-founded a company with a tiny $10K investment and turned it into a company worth over 20 million dollars!

She’s amassed over 25 years in business development, with companies such as Microsoft and IBM, she successfully took her own company public while serving as President and CEO.

Cathy is a sought-after expert and has presented keynotes and courses for organizations worldwide including the Women Presidents’ Organization, Wired Women, and Novice to Advanced Marketing Systems to name just a few.

Known for her direct, but friendly and supportive, style as well as her business savvy and her “let’s get ‘er done” approach, Cathy combines the wisdom that comes from her vast business experience with her unique talent for helping business owners get clear…stay focused…take inspired action…and get fantastic results!

Episode 396 – How Do YOU Define Success In Your Business?

Have you ever found something not working only to find you never turned the power on? In the world of electronics and troubleshooting, you start at the end first and work your way back to the source.

When it comes to success, I would like to offer you a similar solution. Most of the time people focus on tasks, then milestones, then goals, but I suggest that you go in rever order (reverse engineer). Start with the goal, build the milestones, and then outline the tasks.

I like to view success as a bridge between action and acquisition. Many people measure success by the acquisition of money, while others measure it differently…

Happy Customers?
Happy Team Members?
Happy Life? Lifestyle? Self?
In this episode, I will discuss how I use my goal of running a 5K race and how I use goals, milestones, and tasks to achieve success.