Episode 413 – Why You May Be Leaving 74% Of Your Sales On The Table – with Arthur Carmazzi

Arthur is ranked as one of the world’s Top 10 most influential thought leaders in leadership and organizational culture by Global Gurus. As a bestselling author and founder of the Directive Communication Psychology, Arthur’s brain clarity research and gamification methodologies have influenced the training and leadership development industry through his unique neuroscience and game-based psychological approaches to leadership and corporate culture transformation. 

His innovative tools, assessments, and games, have a visible ROI on marketing conversion, engagement, productivity, and effective behavior modification. His research on the genetic foundations of the brain’s Ambiguity Relief clarity getting processes has been the inspiration of the Colored Brain model used across multinationals in 52 countries. DCI has over 400 licensed Directive Communication (DC) Psychology leadership and culture trainers in 18 different countries who are delivering Value to clients globally.

Episode 412 – The Big Lie That Limits Your Business Growth?

Many business owners and marketers are living a lie. Too often they say to themselves “If I Could Just…”. We think that we are missing just one piece of the puzzle or we are just one or two techniques away from an economic windfall. Reality is, that we are often multiple mistakes away. Think about what Einstein, Edison, and Steve Jobs had to go through before they obtained success?

The big truth is that you have to be in it for the long term if you want to see long-term success. Here is what you need to know…

Episode 404 – The Ultimate Sales Question – How Can I Help You?

Most 12 step programs start with this… “Do you realize you have a problem?” When it comes to the sales process, most people seel to needs, but customers buy to wants. Ultimately, you have to get to the root cause of the problem the client is having, and help them find the optimum solution to it. You do this by helping them to explore issues surrounding the cause of the problem, and help them navigate to a successful, profitable, and satisfying solution!

Here are some things to ponder as you start to develop your sales conversations and marketing messages with potential customers:

Episode 397 – Business Success Strategies with Cathy Demers

Founder of BusinessSuccess.com and Host of the popular Business Success Cafe, Cathy Demers is not a “wanna be” when it comes to proven business success. In fact, she co-founded a company with a tiny $10K investment and turned it into a company worth over 20 million dollars!

She’s amassed over 25 years in business development, with companies such as Microsoft and IBM, she successfully took her own company public while serving as President and CEO.

Cathy is a sought-after expert and has presented keynotes and courses for organizations worldwide including the Women Presidents’ Organization, Wired Women, and Novice to Advanced Marketing Systems to name just a few.

Known for her direct, but friendly and supportive, style as well as her business savvy and her “let’s get ‘er done” approach, Cathy combines the wisdom that comes from her vast business experience with her unique talent for helping business owners get clear…stay focused…take inspired action…and get fantastic results!

Episode 396 – How Do YOU Define Success In Your Business?

Have you ever found something not working only to find you never turned the power on? In the world of electronics and troubleshooting, you start at the end first and work your way back to the source.

When it comes to success, I would like to offer you a similar solution. Most of the time people focus on tasks, then milestones, then goals, but I suggest that you go in rever order (reverse engineer). Start with the goal, build the milestones, and then outline the tasks.

I like to view success as a bridge between action and acquisition. Many people measure success by the acquisition of money, while others measure it differently…

Happy Customers?
Happy Team Members?
Happy Life? Lifestyle? Self?
In this episode, I will discuss how I use my goal of running a 5K race and how I use goals, milestones, and tasks to achieve success.

Episode 395 – How To Make More Money? Change Your Money Mindset! with Marla Tabaka

Marla Tabaka is an internationally known small business strategist, national radio show host, and leading Inc.com author. Her integrative approach to coaching combines mindset management and strategic planning, resulting in multi-million dollar businesses for many of her small business clients.

After a career of 22-years as an Emmy Award-winning producer at NBC Television,  Tabaka worked as a creative consultant for large and mid-sized corporations, established and sold a retail business, and then founded her business coaching practice in 2003. Early in her coaching career she achieved the status of leading coach with the American Express sponsored “Count Me In for Women’s Economic Independence” program where she led dozens of female business owners to successful 7 and 8 figure business results.

In 2015 she co-founded EmpruV Business Value Builders with ABC’s Shark Tank’s original Shark and founder of As Seen on TV, Kevin Harrington. The two co-host the nationally broadcasted Big Pitch Radio Show and Tabaka holds an Advisory Board position at the award-winning DRTV consultancy, Shark Finds with Kevin Harrington.

In addition to her articles at Inc.com, you’ll find Tabaka’s work featured in major business publications such as American Express Open, Fox Business News, TIME Business, NAWBO SmartBrief, The Huffington Post, Entrepreneur.com, and The Business Intelligence Report. 

Episode 387 – How to eSCAPE from Employee to Entrepreneur with Anik Singal

Anik Singal is the Founder and CEO of Lurn, Inc. Having trained over 300,000 Entrepreneurs all over the World – Anik Singal is recognized as one of the World’s Top Entrepreneurship coaches. Anik Singal is on a mission to empower more than 1,000,000 Entrepreneurs through his new #LurnNation platform at www.Lurn.com.

BusinessWeek recognized him in the Top 3 of the Best U.S. Entrepreneurs Under 25. He’s an Inc500 CEO, listed 2-times among the Fastest Growing Companies in America. While in college at the University of Maryland, he was awarded Company of the Year from MTech and named Entrepreneur of the Year by the Hinman CEOs.

His digital publishing businesses generate over $20 Million/year in sales; and he has helped contribute to over $100 Million in online publishing sales (between his own products and his clients’ businesses).

Anik is also incredibly passionate about giving back. For nearly two decades, he has devoted his life to building schools around the world. He dreams of providing education to those who are not currently receiving that birth-right! As of today, Anik has been a key driver in helping build four schools in India. He plans to scale his mission globally, all through his non-profit organization, For All Our Good

Episode 386 – How To Become A True Entrepreneur And Owning It?

What is the difference between an Entrepreneur and a Wantrepreneur? Entrepreneurs own it!

What is “it”? It’s the difference between making a legacy and making a living.

People who work in corporations and in network marketing can have the entrepreneurial spirit, but they lack true ownership of their destiny and the business that you are building. Yes, stock options and downstreams have their value, but you don’t own it… it’s a rental game that you can’t totally control.

Entrepreneurs have multiple traits:

Inventive
Create Business Opportunities
Measure Success In Growth
Self Motivated
Humble
Leadership
In this episode, we will explore what separates an Entrepreneur and a Wantrepreneur. Now I understand that owning it is not for everybody, but if that sounds like you, then you want to listen to this episode!

Episode 382 – Can Guilt Be Useful To Get People To Buy Something?

There was a National Lampoon Magazine issue entitled “If You Don’t Buy This Magazine We Will Kill This Dog”. It was a very effective cover, but did it guilt people into buying the magazine? Probably not!

People don’t want to be guilted into buying something, but you can motivate them if you can empathize with them about being a victim…

HVAC – Not Maintaining vs Bad Quality
Food – Not Eating Healthy vs Hidden Ingredients
Money – Not Working Hard Enough – Not Knowing The Secrets

Episode 378 – What Is The Perfect Marketing Strategy For Your Business? Wrapping It Up

When it comes to marketing, there is no one-size-fits-all, Easy Button strategy that will help you get rich quick. It takes a plan and a process.

In outlining the six main principles in previous podcasts, I laid out the steps that have worked for dozens of my coaching clients. The difference between activity and success is having a well thought out and executed system,

It Takes A Plan – Lay Out The Steps and Follow Them
It Takes Time – 3 Months
It Takes Commitment – Content is King, Consistency is Queen!
It Takes Flexibility – Watch The Signs
It Takes Help – Work To Your Strengths – Hire To Your Weaknesses
In this episode, I will wrap-up this series on The Perfect Marketing Strategy For Your Business. We will explore what the above 5 final steps mean and how they are critical to your success.

One final thought: “Invest In Yourself… to the point that it makes someone else want to invest in you!”