Episode 412 – The Big Lie That Limits Your Business Growth?

Many business owners and marketers are living a lie. Too often they say to themselves “If I Could Just…”. We think that we are missing just one piece of the puzzle or we are just one or two techniques away from an economic windfall. Reality is, that we are often multiple mistakes away. Think about what Einstein, Edison, and Steve Jobs had to go through before they obtained success?

The big truth is that you have to be in it for the long term if you want to see long-term success. Here is what you need to know…

Episode 397 – Business Success Strategies with Cathy Demers

Founder of BusinessSuccess.com and Host of the popular Business Success Cafe, Cathy Demers is not a “wanna be” when it comes to proven business success. In fact, she co-founded a company with a tiny $10K investment and turned it into a company worth over 20 million dollars!

She’s amassed over 25 years in business development, with companies such as Microsoft and IBM, she successfully took her own company public while serving as President and CEO.

Cathy is a sought-after expert and has presented keynotes and courses for organizations worldwide including the Women Presidents’ Organization, Wired Women, and Novice to Advanced Marketing Systems to name just a few.

Known for her direct, but friendly and supportive, style as well as her business savvy and her “let’s get ‘er done” approach, Cathy combines the wisdom that comes from her vast business experience with her unique talent for helping business owners get clear…stay focused…take inspired action…and get fantastic results!

Episode 378 – What Is The Perfect Marketing Strategy For Your Business? Wrapping It Up

When it comes to marketing, there is no one-size-fits-all, Easy Button strategy that will help you get rich quick. It takes a plan and a process.

In outlining the six main principles in previous podcasts, I laid out the steps that have worked for dozens of my coaching clients. The difference between activity and success is having a well thought out and executed system,

It Takes A Plan – Lay Out The Steps and Follow Them
It Takes Time – 3 Months
It Takes Commitment – Content is King, Consistency is Queen!
It Takes Flexibility – Watch The Signs
It Takes Help – Work To Your Strengths – Hire To Your Weaknesses
In this episode, I will wrap-up this series on The Perfect Marketing Strategy For Your Business. We will explore what the above 5 final steps mean and how they are critical to your success.

One final thought: “Invest In Yourself… to the point that it makes someone else want to invest in you!”

Episode 368 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Targeting New Customers

Part of the Perfect Marketing Strategy is looking forward to how you can grow your business through obtaining new sales with new customers. Hopefully, you have explored your past sales and found some trends that can help you see the opportunities ahead.

People tend to buy from an emotional perspective. Those emotions are tied to benefits, not features. You have to map out a strategy that helps people feel that you will make them feel better (more so than just getting the best deal).

Episode 322 – How Would You Like To Improve Your Business In The New Year?

We are at the end of another year and at the beginning of the New Year. Some things change, and some things stay the same. One thing that never changes is that we are all given the same 168 hours per week. Most of us spend 1/3rd sleeping, 1/3rd working, and we have 1/3rd left over…

Episode 313 – From Crashing Zero To Coaching Hero – Building Your Kickass Life with Christopher Rausch

Christopher is the creator of “The KICKASS Guide to Life™,” the complete guide to living your best personal and professional KICKASS™ life! I help people overcome their self-created crap without the self-help fluffy bullsh!t! When he was young, Christopher’s life was anything but KICKASS™. He grew up in the inner city of Los Angeles, California. With his father nowhere…

Episode 301 – How to Quickly Implement Your Million Dollar Idea with Iman Aghay

Iman Aghay is a serial entrepreneur, best-selling author, and international speaker. He founded Success Road Academy in 2010 which is one of the largest Information Marketing Training Centers in the world. He harnesses the power of the Internet and combines it with effective in-person marketing to help business owners grow their companies, and professionals position…

Episode 297 – Engage Your Audience In A Possibility with Thomas Mangum

Thomas Mangum draws on over 30 years of experience helping leading companies build championship teams that win. His client roster includes Boeing, Cisco, Oracle, Sony, Shell, DuPont, Northrop Grumman, Liberty Mutual, Johnson & Johnson, Volkswagen, Bose and many more. Coming from a family of entrepreneurs, Thomas has experienced from an early age what leadership looks…

Episode 292 – Are You Making Strides To Finish Strong In The Final Stretch?

Today is Labor Day… the unofficial end of summer. More important to us business people, it’s the official start to the home stretch! People have finished their vacations, their kids are back in school and they are ready to get down to business again. The year is 2/3rds over. How did you do in the…

Episode 282 – Managing Your Messages – Are You Reaching The Right Audience?

Are you one of those people that have a tough time creating your own marketing messages? I am! It’s been five years since I updated my website content which makes me truly the Cobbler who’s kids who have holes in their shoes. I recommend that you do a complete website refresh every three years, but it…