Episode 724 – Framing Your Negative Messages In A Positive Way with Jeff Ward

Accountability, Expert Interview, Facebook, Fake News, Human To Human, Influencer Marketing, Opinion, Podcast, Public Relations, Reporting, Social Media, Storytelling, Thought LeadershipLeave a comment

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Jeff Ward has covered Illinois politics as a journalist for 11 years. He knows how to frame a message and he knows how to win a campaign. As a prize-winning former eight-year Sun-Times suburban opinion columnist and the former six-year co-host of the well-regarded Ward & Jones Radio Show, Jeff has seen it all! He’s…

Episode 620 – What Business & Life Lessons Can You Take Away From 2020?

Accountability, Business To Business Marketing, Change Management, Disruption, Human To Human, Investing In Yourself, Leadership, Managing Change, Opinion, Podcast, Relationship Marketing, StrategyLeave a comment

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Who could have predicted what 2020 would be a tumultuous year? Every year has a degree of ebbs and flows, but this year was unique. What did you learn from the challenges that were presented? How can you take what you learned and apply it looking forward to 2021? There are three key lessons I…

Episode 596 – Why Your Marketing Needs a Feedback Loop?

Business To Business Marketing, C-Suite Topics, Client Expectations, Content Marketing, Engagement, Know Your Audience, Opinion, Podcast, Relationship Marketing, StrategyLeave a comment

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In music, there are two kinds of feedback – Good and Bad. Bad feedback is that high pitched squeal you hear when a microphone gets too close to a speaker. Good feedback is the kind where you control (think of the opening guitar note in the song “I Feel Fine” by the Beatles). A feedback…

Episode 332 – How Can You Influence An Audience Better… Opinions or Story?

Generating Leads, Opinion, Podcast, Storytelling, Thought LeadershipLeave a comment

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I always say we have three jobs no matter what your position is and what kind of business you are in… the “Sales”, “Marketing”, and “Customer Support” business. When we are working with clients or potential clients, we have to communicate features and benefits. These positions and details can come in two forms… Opinions and Story.

They are defined like this:

Opinion – “a view or judgment formed about something, not necessarily based on fact or knowledge”
Story – ” an account of past events in someone’s life or in the evolution of something”
In this episode, we will discuss both and how they can affect your being perceived as a Thought Leader. Both have a place in business and both have certain powers of persuasion that can make a big difference in the areas of  “Sales”, “Marketing”, and “Customer Support”.

Episode 288 – Why Did Social Media Become So Anti-Social? STOP IT!

Influence, Opinion, Podcast, Relationship Marketing, Reputation, Social Media, StorytellingLeave a comment

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Have you ever posted something on social media that you have regretted? Question 2: Did you regret it because it was wrong, or because other people hijacked the post and started a war with you and you friends on a topic you feel passionate about. If people are killed because of hate in foreign countries, I can…