Episode 484 – How To Get Noticed On Social Media And My Corny Beef With Hashtags

Content Marketing, Facebook, Hashtags, Instagram, LinkedIn, Pinterest, Podcast, Social Media, TwitterLeave a comment

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So What’s a Hashtag?

When I was a kid, has was something we had at breakfast (with potatoes and corned beef). As a teen, it was something (I heard about 😎) that people put in pipes and smoked. Today, a hashtag is an integral part of many social media systems.

A hashtag is a type of metadata tag used on social networks like Twitter, Instagram, LinkedIn and others. They allow you to apply a dynamic and widely used tool (in some cases) that makes it possible for others to easily search and find messages with a specific theme or content.

Hashtags have different clout and influence on difference social media platforms:

Episode 476 – How Great Graphics Will Help Your Content Get Noticed?

Content Marketing, Graphics, Images, Photography, Pinterest, Podcast, Social MediaLeave a comment

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Images are integral to your content. When my wife broke the screen on her iPhone, I took it in to have the screen repairs. At the front of the store, there was a display case, with old broken screens lined up. I took a picture of it and posted it on Facebook and labeled it “The Boulevard of Broken Screens!”. Have you ever seen the image called, “The Boulevard of Broken Dreams”? What emotion does that conjure up in you?

Creating graphics is a skill. So is photography, design, layout and using software to enhance and optimize them. You can choose to do it yourself or hire an expert, but either way, you brand is depending on the quality, the emotion, and the use of those graphics.

Episode 472 – The Anatomy of the Perfect Social Media Post

Content Marketing, Creating Graphics, Facebook, Hashtags, Instagram, LinkedIn, Networking, Pinterest, Podcast, Social Media, TwitterLeave a comment

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Would you take a flight knowing that it was ONLY running on autopilot? Why would you try to do that with your social media posts? Ever platform has a different audience, but more importantly, a different ecosystem for posts. They vary in picture size, text amounts, hashtags or no hashtags, and more!

I use Canva.com (both the free and paid for versions) to create stunning (scroll stopping) graphics. The paid for version lets you resize and reuse your designs.
Graphics are the key to getting attention, but often the meat (BACON) of the message is in the text. Limits range from 280-2000 characters (not words). How you format and use that limited messaging resource is paramount to the effectiveness of your messaging!

In this episode, I will discuss how to maximize Facebook, LinkedIn, Twitter, Pinterest (and touch on Instagram). I wall also give you three DO & DON’T tips to help you get the most out of your social media posts!

If you want people to fly your content airline… Let them know that you are piloting the plane!

Episode 374 – What Is The Perfect Marketing Strategy For Your Business? Part 5 – Social Proof

Blogging, Business Tools, Content Marketing, Facebook, Google+, Instagram, LinkedIn, Pinterest, Podcast, Social Media, Twitter, WebsitesLeave a comment

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Social Media (in my humble opinion) is three things in this order… A Relationship Building Tool 1st, A Content Delivery Platform 2nd, A Sales Platform 3rd. If all you do is sell, then people will tune you out as noise. You have to create engagement and interaction. Engagement earns you the opportunity to post promotional content in the form of informational blogs or podcasts.

In this episode, we will discuss the parts of social media:

Images
Headlines
Calls To Action
Hashtags
And the main business social platforms of Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram.

Episode 336 – NO… A Social Media Post Can’t You Make Money… and Here’s WHY?

Facebook, Google+, Instagram, Internet Marketing, LinkedIn, Pinterest, Podcast, Social Media, TwitterLeave a comment

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I have been using Social Media for over 14 years (I was on LinkedIn in 2004) and I been trying to figure out the secret promised so many times in blogs, posts, podcasts, and books? I fell for the… “With This Easy Posting Formula… You Can Make Millions!” strategy, and I have tried it over…

Episode 294 – Which Social Media Platforms Are Right For Your Business?

Content Marketing, Facebook, Google+, Instagram, LinkedIn, Pinterest, Podcast, Social Media, TwitterLeave a comment

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It’s been a while since I visited Social Media. That does not mean that I don’t teach it and use it every day! This week I am doing a three-hour boot camp on what I consider to be the best Social Media platforms for small to medium sized businesses. It’s hard to condense 3 hours into 10…

Episode 198 – How-To Embrace Relationship Marketing To Expand Your Business

Branding, Facebook, Generating Leads, Instagram, LinkedIn, Pinterest, Podcast, Relationship Marketing, Reputation, Sales, Social Media, TwitterLeave a comment

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Relationship Marketing is defined on Wikipedia as “a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a focus on sales transactions.”. In my first book “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, I talk about and define Know, Like, and Trust! Relationship Marketing…

Episode 164 – Using Social Media To Make Money?

Content Marketing, Facebook, Generating Leads, Instagram, LinkedIn, Pinterest, Podcast, Sales, Social Media, Twitter4 Comments

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I was recently hired to give two training sessions. Both requested a 3-hour session on “How To Make Money Using Social Media”. These presentations would have been very different a year or so ago because I have had an epiphany about what social media really is and how to use it in your business in ways…

Episode 124 – What Does Golf Have To Do With A Marketing Strategy That Works?

Blogging, Branding, Business Tools, Content Marketing, Ebooks, Email Marketing, Facebook, Generating Leads, Google Analytics, Internet Marketing, LinkedIn, Networking, Pinterest, Podcast, Social Media, Twitter, Video, Webinars, Websites, Writing BooksLeave a comment

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I Love Golf! It’s a simple little game where you are trying to hit a little white ball, hundreds of yards away, into a little cup in the ground. Sounds simple right? Trust me it is not. The average golfer shoots 100 (on a par 72 course) meaning golfers make an average of 28 mistakes per…

Episode 120 – Make Marketing Fun

Content Marketing, Internet Marketing, Pinterest, Podcast, Social Media, VideoLeave a comment

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Marketing is often looked at as strategic measurable work. But sometimes, you can make marketing fun. I do a daily caption contest in Facebook. Does that make me $1,000,000,000 a week? No. Does it keep me an my business top of mind? Oh heck yeah! There are so many new ways to get your message…