Episode 511 – From Concert Halls To Living Rooms – Marketing Music Like A Coach with Ben Thomas

Ben has spent most of the past 15 years of his life being a dual-career music pastor and indie-folk singer/songwriter. A few years ago his world view seemed to be expanding beyond the boxes that “church” could contain. So, in order to creatively explore beyond the walls of his past, he moved from Illinois to…

Episode 508 – Social Media • The Marketing Trifecta • The Pyramid Scheme

I always say that “Relationships Are The Currency Of Business!”, and this is the foundation of how and why marketing works. It takes time to lead people through a journey from awareness to big ticket clients, Some people claim they can circumvent steps and you can just go from one to the other, but I…

Episode 507 – From Mega Church To Macchiato – Reinveting Relevance with Scott Hodge

Scott Hodge is the Lead Pastor of The Orchard Community, an eclectic spiritual community of artists, innovators, dreamers and thinkers helping people become who they’ve been created them to be. Scott is also the founder of Society 57, a 7-day a week social space set to open this October in beautiful downtown Aurora, Illinois. Society…

Episode 506 – How Does Making Yourself Obsolete Makes you More Valuable Now?

Most businesses are busy trying to create customers for life. But in some cases, It makes more sense to make you and your services become obsolete to customers. This is especially true if you are in the coaching, medical, or legal fields! Customers come to you with a problem, and it’s your job to fix…

Episode 505 – Babbling About Sales & Podcasting with Pat Helmers.mp3

Pat Helmers is an international business consultant and technology startup coach. He is the author of the Selling With Confidence sales system and host of the award winning Sales Babble sales podcast. Pat has been in the tech world his entire professional career. Pat started his career as a software engineer for Bell Laboratories. It…

Episode 504 – Content Marketing And Making The Customer The Hero Of You Story

Have you ever been to a website or email and said to yourself, “Man… they really like themselves”? Companies and brands are so busy trying to convince you that they are the best option for you, they just “We-We” all over themselves. You have to put your customer’s feeling and needs ahead of your when…

Episode 503 – How To Become A Sought After Expert Even If No One Knows You Yet with Janis Pettit

Janis Pettit is a best selling author, speaker, and serial entrepreneur. After some years working as a New York stage and TV actor/singer, and cable business talk show host, she built 4 businesses from start-up to success. Since 2002 she’s helped hundreds of entrepreneurs, small company CEO’s, experts and consultants worldwide to be seen, be…

Episode 502 – Why Do Content Marketing? It’s all In The Numbers!

One of the inherent problems with social media is other people just don’t get it… Social: of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society Media: a medium of cultivation, conveyance, or expression Nowhere in those two definitions does it say connecting with someone online…

Episode 501 – The Emergence Of Tribalism In Social Media with Brian Kinghorn

Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

Episode 500 – Celebration

Welcome to Episode 500! This has been a journey of 250 weeks, just 10 (or 2×5) weeks short of 5 years. In Numerology “The number 5 usually indicates someone who is full of energy (but unable to channel it responsibly).” I humbly disagree with that last point. 😇 “This number brings adaptability, independence of thought…