Hank Eder is a PR/Marketing pro with decades of experience, from newspaper reporter/editor to PR & advertising agencies. Currently, he runs a small PR/Marketing business mostly online, at hankeder.com, with clients local to the Asheville, NC area and “virtual clients” in other parts of the country. His course, Self-Propelled Marketing Academy, is helping small business…
Marketing is the process of composing brand messages, delivering those messages, and measuring those results. A strategy is a bit more complex. It has multiple angles and can have multiple goals depending on what you want to achieve.
Most strategies are built around generating sales (which is good), but often people try to bypass the process taking the time to tell your story or convince people to stay in the loop until they are READY to make a purchase from you.
An entrepreneur and advisor to small, mid-size businesses since 1989, with first-hand awareness of the challenges business owners face. Will ask questions, listen to your answers, work with you to find solutions to business problems.
Trusted professional connections that range from lending to IT to graphic design, social media to attorneys and accountants.
Author of a weekly column on small business management for Daily Herald, a popular speaker on small business topics at SBDCs and similar organizations. Mentor, Center for Professional Excellence, Elmhurst (IL) College.