What Inspires You? What gets you Excited? Uplifted? Energized?
Chances are that what inspires you may also inspire your customers. We are usually a reflection of our perfect avatars or customers.
Inspiration is defined as: The action or power of moving the intellect or emotions or The act of influencing or suggesting opinions.
When it comes to inspiring customers, you have to think about their mindset and where the are in the buying process. This is something I like to call “Six Degrees of Separation”. These include: