Episode 787 – “You Can Sell Anything!” (With A Little Help From My Friends)

Accountability, Disruption, Engagement, Podcast, Relationship Marketing, Sales, Social Networking, Strategy, Success, Using GroupsLeave a comment

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We’re about to make the 1000-mile journey from our old home to a new apartment. We had to find short-term living arrangements while our new home is still being built. Our Realtor and Home Stager, both said it won’t sell. “Nobody wants pianos anymore.” New homes don’t have formal dining rooms.” “Your bedroom furniture was…

Episode 786 – Best Of – What Does Value Mean To Your Customers? with Bob Burg

Accountability, Client Expectations, Emotional Intelligence, Expert Interview, Relationship Marketing, Sales, Strategy, Thought LeadershipLeave a comment

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It is generally agreed upon that entrepreneurship is the engine that drives an economy upwards and is primarily responsible for its growth.Entrepreneurs create jobs, bring better and more affordable products and services to the marketplace, resulting in greater societal health, overall wealth and a vastly improved standard of living. And, while we treasure the entrepreneur, one needs not start their own business in order to be one. One can be entrepreneurial within a company setting (often called “intrapreneurs”) and can lead from anywhere they happen to be positioned.

Episode 785 – A Goal is Not a Strategy, But a Strategy Needs a Goal

Accountability, Business To Business Marketing, C-Suite Topics, Engagement, LinkedIn, Podcast, Sales, Social Media, Strategy, Success, SystemsLeave a comment

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I think that a goal is an admirable thing to have. Maybe you have heard the saying that “A goal without a deadline, is just a dream!”. I’d like to add that “A goal without a plan, is just a Goal!” We often associate having a plan to achieve a goal or goals, but I…

Episode 775 – The Power of Three… With Sales & Marketing

Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Creativity, Podcast, Relationship Marketing, Sales, Storytelling, Strategy, SystemsLeave a comment

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Good professional speakers and good marketers know that the most effective way to get people to remember what you said and to take action is to KEEP IT SIMPLE! Even if you have a very complex topic, it’s easier to digest in smaller chunks of three. We all tend to store information in our brains…

Episode 774 – Aligning Your Sales & Marketing Authenticity with Brent Keltner

Accountability, Authenticity, C-Suite Topics, Case Studies, Expert Interview, Generating Leads, Podcast, Sales, Sales Funnels, StrategyLeave a comment

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Brent Keltner, Ph.D. is the author of the April 2022 book The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success published by Page Two Books and distributed by Macmillan. He is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy. Winalytics helps clients reach their…

Episode 773 – My GREATEST Sales Success… (Selling My Wife On Moving)

Accountability, Branding, Buyer's Journey, C-Suite Topics, Change Management, Client Expectations, Human To Human, Know Your Audience, Podcast, Sales, Sales Funnels, Storytelling, Thought LeadershipLeave a comment

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I hate the process of making sales soI hired a sales coach to help me overcome my fears. I was filled with the guilt of asking people for money. Also, I lacked the self-confidence to ask what my hourly time was really worth to my clients so I always underpriced and undersold what I was…

Episode 763 – Good Things Come In Threes – The Marketing Trifecta Meets The Management Triad

Accountability, Business To Business Marketing, C-Suite Topics, Content Marketing, Data Management, Google Analytics, Podcast, Reporting, Sales, Strategy, Success, Systems, WebsitesLeave a comment

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They say, “Good things come in threes!” But who are ‘They’ and what’s good about them? Here are just a few… Primary Colors Branches of Government Stooges I could go on for days, but good things in business also come in threes… The Marketing Trifecta The C-Level Superteam Your Brain In order for your business…

Episode 762 – How To Scale Your Business Through An Ecosystem with Steven Hoffman

Business Trends, C-Suite Topics, Expert Interview, Growth Hacking, Intellectual Property, Niche Marketing, Podcast, Process, Sales, Social Selling, Strategy, Success, Systems, Thought Leadership, Value PropositionLeave a comment

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Steve Hoffman (Captain Hoff) is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (Hachette), “Surviving…

Episode 761 – Avoid The Superman Syndrome – You Need The Justice League

Business To Business Marketing, Business Tools, C-Suite Topics, Data Management, Growth Hacking, Investing In Yourself, Mindset, Podcast, Sales, Strategy, Success, Systems, Time Management, Value Proposition, Working From HomeLeave a comment

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In business, people are often looking for that one guy or company with superpowers to solve their critical issues. They are looking for Superman (or Superwoman) when what they really need is the Justice League. The Justice League is brought together to solve big problems and combines the superpowers of multiple men and women to…

Episode 759 – How To Land The Right Client (Hint: It’s About Connections)

Accountability, C-Suite Topics, Human Capital, Human To Human, Joint Ventures, Podcast, Purpose, Questions, Relationship Marketing, Sales, Strategy, Value Proposition, Working From HomeLeave a comment

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I don’t know about you, but the past two years have been a challenge for everyone, and we are no different. It’s not only made working from home more acceptable but an embraced lifestyle. People are transitioning from living to work to working to live. Now, I know this is a business blog so I…