Episode 893 – How Can A Junk Drawer Help You Build A Healthy Business?

We all have one. Some of us have multiple. You may even have one in every room of your house. It’s the junk drawer. True Story: I was looking for a piece of wood in my garage to prop up my desk for a project. It was not until I took and posted the image…

Episode 891 – The Devil Is In The Details… In The Data

Last week I attended a CMO panel discussion sponsored by the AMA Triangle. It included CMOs from SAS, Blue Cross Blue Shield, and a couple of other independent medium to small-business CMOs. One of those people stood out to me. His name is Frank Pollock and he’s currently the CMO of a couple of start-ups, but he…

Episode 827 – The Distraction Attraction

I have no idea how old you are, but I am this old… Do you remember TV Magic Cards? Marshall Brodine was a famous magician (and he was the clown Wizzo on the Bozo Circus Show) who lived in Geneva, Illinois (close to where we lived in Aurora). I was enamored with those cards and…

Episode 819 – Consistent Communication… Are You Picking Up What I Am Putting Down?

Sitcoms and dramas often have two or three storylines that follow their own formulas, but then meet at the end to form a cohesive plot or storyline. But, if one of those threads ventures off to fat from the other, the show as a whole can becoming become confusing and disjointed. I’ve mentioned Home Depot…

Episode 817 – The 5 Half-Truths of B2b Sales and Marketing (You Have Probably Been Fed)

Have you ever eaten an “Impossible Burger”? They do a pretty good job of making plants taste like meat, but why do they call it Impossible? Because meat has heme. Heme is the molecule that gives blood its red color and helps carry oxygen in living organisms. Unlike other plant-based burgers and meats, it was…

Episode 532 – Foresight is 2020 – How Building Trust Is Important To Sales?

Starting next year I am writing a new book.  It does not have a title yet, but the overall theme is You are not in the sales business… you are in the TRUST business! In the consumer world, there is a certain mindset that is more advertising based than relationship based. You are not just…

Episode 527 – Foresight 2020 – Optimizing Your Content Marketing Plan with Andy Crestodina

Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast. Andy has written hundreds of…

Episode 417 – Local Websites That Work For Businesses with Mike Cooper

Mike is the founder of Black Mountain Media, which provides consulting & marketing services designed for service providers. His proven strategy is designed to help you attract more of your ideal clients without wasting time, money, and energy on the ones you don’t want.

As a cereal entrepreneur Mike has owned a successful carpet cleaning company, multiple e-commerce stores, and his current marketing company. He is also the COO of eAutoClub which helps auto repair shops transform their customer service experience through predictive service analytics.

His well-rounded experience in both online and offline business is a great combination for the service provider looking to build a thriving business.

Episode 361 – A Deep Dive About SEO For Small Business with Ryan Stewart

Ryan Stewart is a marketing professional with over 10 years of experience in the field. He has worked directly with clients like Target, Best Buy, and Deloitte but also built, scaled and sold a number of online businesses. Recently, his agency WEBRIS was acquired by Phill based agency From The Future (FTF). He currently serves as a partner at FTF while also working on his own training and software products.

Episode 357 – Search Engine Optimization For Small Business with Claudia Pennington

Claudia helps small business owners, entrepreneurs, and nonprofits grow by leveraging marketing.

With more than a decade’s worth of experience in online marketing, I have become an expert in search engine optimization, Google Analytics, and Google Tag Manager.

Basically, she uses all the tactics known to drive more traffic to your website in order to increase leads and sales