Episode 662 – Creating Content From A Philosophical – Philanthropic – Propaganda Perspective

Philosophy, Philanthropy, and Propaganda all have different meanings to different people. Some are positive and some are negative. But they all can have an impact on the effectiveness of your marketing messages. If you want to connect with humans you have to meet them where they are at. You have to provide some sort of…

Episode 658 – To Be FRESH Content Creator You Need to Be A Consumer First

Who knew eating could be so complex? Today we have many choices. Fast food, or restaurant delivery, grocery shopping, or grocery delivery. Each has its advantages, but FRESH takes more time. If you want to deliver FRESH Content, you may need to consume great content and blend it together with your own creativity. When you…

Episode 656 – What is Your 2021 Stimulus Plan?

SSUCv3H4sIAAAAAAAEAJ2QywrDIBBF94X+g7jOwtakTfsroYuJSpCaCD5SSsi/10cE1905584d5852PiGER7CS4SfaYhVqqZS3zoCTegmYNAcXXDptJKgII9uTgq0D562wccSBGDgxhd4MD3/5Z8g1KkISgyNIGDcVs35MrKC9+duZH68SBSaxsG9auApihBKQgwy5Fb8/Tpi5jrZKLnRVg+dSVylXzUBFA60ms3BQPVcuHg4UN7xQ0nd3Qttbf21J96Bd2Hn/AUAJq/eYAQAA It’s 2021 Tax time for corporations. Also, we are all about to get some economic stimulus in our bank account soon? Those are assets and liabilities. I want to focus on your content assets. This is the content that you have created and shared that can be reused, reshared, and recycled as new content.…

Episode 645 – The Quick Business To Public Speaking Method with Connie Regan Green and Ellen Finkelstein

Connie Regan Green Connie Ragen Green is a former classroom teacher and real estate appraiser who left it all behind to come online in 2006. As an author of more than twenty books, publisher, international speaker, and entrepreneur she serves others by helping new entrepreneurs to build their own lucrative online businesses. Connie is also…

Episode 618 – How To Get Your Content To Win The Election On Social Media

Did you know that people are voting for your social media posts? People vote on your posts with likes, comments, and shares, but social media platforms have a form of voter suppression with their algorithms. The more that people engage with your content, the more the algorithms reward you. There are some key things that…

Episode 616 – How Staring At Clouds Can Improve Your Marketing Results?

The fall in Chicago is what I call 50 Shades of Gray… because it’s cloudy and drab almost every day. I miss the sunshine and the puffy white clouds already! But I want to talk about a different kind of cloud that can help you improve your marketing results… wordclouds. There are two websites a…

Episode 607 – Best Of – Storytelling Made Easy- Persuade and Transform Your Audiences, Buyers, and Clients with Michael Hauge

MICHAEL HAUGE works with people who want to change more lives and make more money, by telling compelling stories. He has been one of Hollywood’s top consultants and story experts since 1985, and has worked with countless writers and filmmakers, as well as every major studio, on projects starring (among many others) Will Smith, Morgan…

Episode 592 – It’s The Message Stupid

Great marketing communication systems can work, but most of them only work when you feed the right message, to the right audience, at the right time. Some industries such as health and finance have limitations and restrictions due to compliance and regulations. It’s like going to a knife fight with both hands tied behind your…

Episode 588 – How To Overcome The Story In You And Your Customers Minds

Seth Godin said in his daily blog email “If it’s not helping you take action to make things better, what’s it for?” When it comes to the content you create, what’s the action you expect people to take? In another blog email, he said, “That story in your head? It’s invented. It has to be.”…

Episode 572 – Why Building An Audience Is A Moving Target And What You Can Do?

It’s hard to believe it’s been 7 years since I started writing my first book. At that time I created a website to promote it. Since then I have added 3 more books but never really looked at the website as a whole. Although the principles of the materials in the books has not changed…