Episode 937 – Fail Forward

Accountability, Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Emotional Intelligence, Human To Human, Know Your Audience, Networking, Podcast, Relationship Marketing, Storytelling, Thought Leadership, Trust, Value Proposition, Writing BooksLeave a comment

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I have failed. When I wrote my book, It’s Not About You, It’s About Bacon, I thought I would finally find fantastic success. I had dreams of speaking worldwide, pontificating about the virtues of Relationship Marketing. In short, I thought I was going to be rich and famous. Then it hit me, that’s what Relationship…

Episode 909 – Is Your Marketing an Investment or an Expense? Good Questions!

Accountability, Business To Business Marketing, C-Suite Topics, Investing In Yourself, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Speaking, Storytelling, Strategy, Technology, WebinarsLeave a comment

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Speaking of communications, I’ve had a few Zoom meetings this week that stood out and I wanted to share. I understand that recapping Zoom meetings may not be the most exciting thing you read all week, but bear with me. There is a point I am trying to make (that I hope will pay off…

Episode 907 – Making An Argument For Better Marketing

Accountability, Business To Business Marketing, C-Suite Topics, Education, Emotional Intelligence, Human To Human, Know Your Audience, Networking, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Storytelling, Strategy, Technology, WebinarsLeave a comment

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Is your marketing working for or against you? In any case, you are the judge. I recently took a college course on “The Art of Debate.” It was by A Wake Forest Professor named Dr. Jarrod Atchinson. It contains over 24 half-hour lectures and digs deep into the history, purpose, and strategy of debate. In…

Episode 906 – The Power of Personalized Short Form Video with Austin Armstrong

C-Suite Topics, Community, Expert Interview, Podcast, Relationship Marketing, Reputation, Sales, Social Media, Social Networking, Storytelling, Systems, Thought Leadership, VideoLeave a comment

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Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on…

Episode 905 – Making Connections… Where are the Wires?

Advertising, Business To Business Marketing, C-Suite Topics, Human To Human, LinkedIn, Networking, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Storytelling, Strategy, Systems, Technology, WebinarsLeave a comment

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I grew up with wires, LOTS OF WIRES. Being a musician and an audio-video and computer geek, I still have bins filled with wires. I don’t know about you, but I still find wired connections more reliable. Wireless can be affected by distance and environmental factors. Also, wireless signals can be intercepted or hacked. Just…

Episode 904 – Best Of – Balancing Working From Home With Your Family In The Same Room with Matthew Brennan

Expert Interview, Generational Influence, Making Money Online, Podcast, Storytelling, Working From Home, Writing BooksLeave a comment

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Matthew Brennan is a freelance copywriter specializing in high-quality blog and website content, as well as landing pages, sales letters, and other marketing materials. He translates complex industry concepts into a formula that resonates with your business audience. Matt has worked with small and medium-sized businesses across a variety of industries. He’s also had work…

Episode 903 – FOMO to ROI in 5 Easy Questions

Accountability, Business To Business Marketing, C-Suite Topics, Podcast, Questions, Relationship Marketing, Sales, Social Selling, Storytelling, Strategy, SystemsLeave a comment

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I started my podcast back on November 1st, 2014. I am about to cross the 1000-episode barrier. Next year will be 10 years. Although some of those episodes are “Best Of” repeats, I have done a monocast (solo episode) and expert interviews for over 450 weeks. Over that time, the business climate and the podcast…

Episode 901 – Focusing on the 5 A-Holes of Marketing

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Human To Human, Podcast, Relationship Marketing, Sales, Social Media, Storytelling, Strategy, Systems, WebsitesLeave a comment

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A salesman and a marketing guy walk into a bar… This really happened. Well, the bar was at a country club. I had the pleasure of spending a Fore-Hour Nature Meeting with Larry Long Jr ? where we spent hours trying to hit a little white ball into a hole. If you’re wondering, sales beat marketing. This…

Episode 863 – How Can a Golf Swing Help You Build a Marketing SYS-TEM?

Buyer's Journey, C-Suite Topics, Client Expectations, Engagement, Generating Leads, Podcast, Relationship Marketing, Storytelling, Strategy, Systems, Thought LeadershipLeave a comment

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Construction background How often do you find yourself getting ads for something that you just searched for? It can be both creepy and annoying. I went to a local golf shop to have some clubs regripped. While I was waiting I was shown an area where they will evaluate your swing and give you a…

Episode 861 – Stick a Pin in Your Vision Board… So What’s the Point?

Accountability, Authenticity, Business To Business Marketing, C-Suite Topics, Coaching, Community, Engagement, Growth Hacking, Investing In Yourself, Networking, Podcast, Storytelling, Strategy, Success, Thought LeadershipLeave a comment

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If you want to build a successful business, you have to stay top of mind, provide value, and continue to learn, grow and change. What follows are three experiences I had in the last week or so that will help me make that point! My friend and associate, Chuck Hester, has a habit that I…