Episode 789 – You Can’t Always Get What You Want? But If You Try Sometimes…

Advertising, Buyer's Journey, C-Suite Topics, Content Marketing, Disruption, Engagement, Facebook Ads, Google Adwords, Google Analytics, Podcast, Social Media, Storytelling, WebsitesLeave a comment

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Do you know that Rolling Stones song? “You Can’t Always Get What You Want?” It goes on to say, “But if you try sometimes, you might find, you get what you need.” I think that “Want” is a term that talks about the future. I WANT (desire to obtain) a cool new computer and desk…

Episode 775 – The Power of Three… With Sales & Marketing

Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Creativity, Podcast, Relationship Marketing, Sales, Storytelling, Strategy, SystemsLeave a comment

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Good professional speakers and good marketers know that the most effective way to get people to remember what you said and to take action is to KEEP IT SIMPLE! Even if you have a very complex topic, it’s easier to digest in smaller chunks of three. We all tend to store information in our brains…

Episode 773 – My GREATEST Sales Success… (Selling My Wife On Moving)

Accountability, Branding, Buyer's Journey, C-Suite Topics, Change Management, Client Expectations, Human To Human, Know Your Audience, Podcast, Sales, Sales Funnels, Storytelling, Thought LeadershipLeave a comment

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I hate the process of making sales soI hired a sales coach to help me overcome my fears. I was filled with the guilt of asking people for money. Also, I lacked the self-confidence to ask what my hourly time was really worth to my clients so I always underpriced and undersold what I was…

Episode 771 – 3 Signs From God That It’s Time To Move On…

C-Suite Topics, Client Expectations, Disruption, Emotional Intelligence, Human To Human, Know Your Audience, Managing Change, Networking, Podcast, Spirituality, Storytelling, Thought Leadership2 Comments

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I don’t want to get all religious on you. As a matter of fact, I have often studied the science of religions, tribes, politics, and many facets of how and why we adopt belief systems that shape our lives. I was asked by my friend and podcast guest Ben Thomas if I wanted to be…

Episode 755 – How To Document Success? What Gets Captured – Gets Updated (With A Nudge)

C-Suite Topics, Content Marketing, Customer Relationship Manager, Human Capital, Human To Human, LinkedIn, Podcast, Purpose, Questions, Relationship Marketing, Sales, Social Networking, Storytelling, SystemsLeave a comment

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How do you people feel about your CRM? Is it a Bankers’ Box in the basement, or is it a loved and actively used tool? CRMs are often thought of as managing data, but in the middle of Customer & Management is RELATIONSHIP! You have humans in your sales team who are building and maintaining…

Episode 743 – Turbo-Charge Your Sales Engine in 2022 – The Search For The Easy Button

Accountability, Business Tools, C-Suite Topics, Ebooks, Engagement, Follow-Up, Investing In Yourself, Know Your Audience, List Building, Podcast, Project Management, Questions, Sales, Storytelling, Strategy, Trust, WebsitesLeave a comment

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Over the last few years, we have all faced unprecedented challenges. We’ve all been rocked by things out of our control, like a once-in-a-lifetime pandemic, remote work, supply chain shortages, and more. Then, take into account that our customers probably faced those same issues as well, and we all had a recipe for disaster looking…

Episode 741 – The Anatomy Of An Ebook (I Wrote For My Business) – A Marketer’s Journey

Accountability, Business Tools, C-Suite Topics, Ebooks, Engagement, Follow-Up, Investing In Yourself, Know Your Audience, List Building, Podcast, Project Management, Questions, Sales, Storytelling, Strategy, Trust, WebsitesLeave a comment

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Thought Leadership Marketing or Branding as Concept I don’t know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it’s a little bit more of a challenge. It’s kind of hard to see the forest…

Episode 741 – The Anatomy Of An Ebook (I Wrote For My Business) – A Marketer’s Journey

Accountability, Business Tools, C-Suite Topics, Ebooks, Engagement, Follow-Up, Investing In Yourself, Know Your Audience, List Building, Podcast, Project Management, Questions, Sales, Storytelling, Strategy, Trust, WebsitesLeave a comment

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Thought Leadership Marketing or Branding as Concept I don’t know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it’s a little bit more of a challenge. It’s kind of hard to see the forest…

Episode 736 – Creating Content Art – Interviews with 6 Content Creation Specialists

Audio, Blogging, C-Suite Topics, Content Marketing, Data Management, Ebooks, Photography, Podcast, Social Media, Storytelling, Video, Virtual AssistantsLeave a comment

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Writer Jennifer Capler – The DM Woman Life & Leadership | Empowering Effective Leaders | Leadership Researcher & Speaker | Published Researcher & Author | Doctor of Management | Certified NLP Master Coach & Trainer Photographer John Tulipano – JLT Photography Helping business professionals, create professional images, through quality photographic services Audio Brian Basilico -…

Episode 725 – Marketing B2b For Better Sales – 3 Things It Is & 3 Things It Is NOT?

Advertising, Business To Business Marketing, C-Suite Topics, Content Marketing, Email Marketing, Engagement, Generating Leads, Human To Human, Podcast, Referrals, Relationship Marketing, Sales, StorytellingLeave a comment

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It was not too long ago that we had to get in our cars and go to store-to-store to find what we needed and the best deal. Amazon now does that for you and delivers it in a day or two. Since we are consumers at heart, we all tend to have a consumer bias…