Episode 481 – Are You A Badass Chick? with Jean Zbinden

“I show women how you can be a badass chick when sometimes you feel like Gal Gadot in Wonder Women and other times like Roseanne Roseannadanna.”

I am a 50+, menopausal, married, have 2 semi adult children, love to binge watch Netflix, read about all things health & wellness interspersed with romantic trashy novels, don’t do sad movies, encore entrepreneurial women who believes all women can change their life, beauty and mindset to be a Badass Chick.

Episode 470 – How To Make Your Content Marketing Messages More Memorable!?

In the last episode, I interviewed Jane Atkinson about public speaking as a tool for your business. In that Interview she mention that she like to create keynote speeches that start with a story, make three memorable points, and then close with another story. I Thought that was The Perfect Content Strategy, so I wanted to explore that concept a bit further. 

I suggest you keep your posts short and to the points (3-5 to be exact). You should also use some memorable hooks that are esy to remember and repeat. Kind of like the ear worm a good song hook or chorus has!

Here are some techniques I have used and the may help you…

Episode 451 – Turning Tragedy Into Triumph By Helping Those Suffering From Addiction with Phil Brakefield

Phil Brakefield is a best-selling author, speaker, consultant, promotional products expert, apparel guru, musician, ex professional athlete and obsessive marketing student and teacher. Helping small business owners…especially brick and mortar…get new customers and/or retain existing ones, is his passion. A diverse background…from playing professional soccer to appearing in a movie to traveling on tour with Jimi Hendrix, Three Dog Night, John Denver, The Moody Blues, Led Zeppelin and dozens of others to writing a weekly marketing column for a major newspaper gave Phil a wide and diverse base he frequently brings into play to help his customers. In addition, Phil is an avid amateur photographer, music lover and also serves on the board of the Chicagoland Dog Rescue.

Episode 449 – Convincing Your Audience That Water Is Wet? Why Writing Matters In Marketing with Tomo Albanese

Priding himself on transparency, honesty, and consistency, Tomo is a content and copy veteran, with over a decade’s worth of experience. Tomo has worked with names such as Shawn Casey, Tom Bell, Mark Victor Hansen, Robert Allen, Ryan Moran, and Perry Belcher, selling over $16.5 million dollars worth of information products. He currently runs his unique content company, WordsRWeapons, which works with Fortune 500 companies and even some smaller businesses to generate quality content at affordable rates.

Focusing on creating a positive environment for talented writers, Tomo manages to maintain an elite team that can write on any topic. This allows WordsRWeapons to act as a virtual writing department that grows and shrinks according to your business’s needs.

Having earned a reputation for transparency and integrity, I have enjoyed working with professionals like Shawn Casey, Tom Bell, Mark Victor Hansen, Robert Allen, Ryan Moran, and Perry Belcher, I have sold more than $16.5 Million in products and services. I have found there is no substitute for living with intention. While homeless, I learned that being happy happens only by helping others. We all have more in common than not.

Episode 410 – Why Your Story Matters? Marketing Is Easy and Strategy Is Hard!

Marketing is the process of composing brand messages, delivering those messages, and measuring those results. A strategy is a bit more complex. It has multiple angles and can have multiple goals depending on what you want to achieve.

Most strategies are built around generating sales (which is good), but often people try to bypass the process taking the time to tell your story or convince people to stay in the loop until they are READY to make a purchase from you.

Episode 402 – How-To Simplify Your Marketing – What Would Mr. Rogers Do?

My wife and I watched a documentary this weekend called “Won’t You Be My Neighbor”. It chronicled the life of Fred Rogers, the pastor, actor, and puppeteer from “Mr. Rogers Neighborthood” (a PBS children’s TV show). He had a special way of connecting with children That has been legendary for years.

It made me think…”What if we applied some of his methods of communicating with children in your marketing?” A lot of marketing is based on fear and self-doubt. What would happen if we could apply some of his tactics? He made children feel…

Heard
Accepted
Loved
Safe
Worthy
In this episode, we will explore applying those to our marketing efforts. It may not work with every product or service, or even yours, but why not try to insert some positivity in the world?

Episode 399 – Creating Viral Social Video In Animoto with Jason Hsiao

Jason Hsiao is the co-founder and Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos, even if they have no technical skills and have never created a video before. With the mission of empowering everyone to create powerful videos regardless of age or experience, Jason founded Animoto with his high school and Dartmouth College friends back in 2006.

Animoto’s certified partnerships with Facebook, Instagram, YouTube, and the Small Business Administration give it unique insight into the changing social media and business landscape — which may be why more than 1-million businesses around the world are already using Animoto to create marketing videos. Prior to founding Animoto, Jason was a producer for MTV Networks and Comedy Central.

Episode 390 – I’ll Have What She’s Having… The Secret of Success

Have you ever seen the movie “When Harry Met Sally”? There is a famous Restaurant Scene where Harry and Sally are talking about relationships and Sally starts to act out a Fake Orgasm. A lady in the diner (Rob Reiner”s Mom in real life) says “I’ll have what she’s having”. That iconic scene shows how people act vicariously through other people’s actions or successes.

You can create a buzz about your product or service by getting people to order what others find success with…

Spotlighting Successes
Prophetizing Profits
Renting Resources – Build a Team 
In this episode, I will define 3 “Dont’s” and 3 “Do’s” to help you build the success of your products and services, but sharing success stories of your clients and users.

Episode 372 – What Is The Perfect Marketing Strategy For Your Business? Part 4 – Telling Your Story

Telling your story or your customer’s stories is one of the best ways to create a connection with your perfect audience. That is what Content Marketing is all about. You have to find a compelling way to create an emotional connection with people who care about what you have experience and how it can help…

Episode 368 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Targeting New Customers

Part of the Perfect Marketing Strategy is looking forward to how you can grow your business through obtaining new sales with new customers. Hopefully, you have explored your past sales and found some trends that can help you see the opportunities ahead.

People tend to buy from an emotional perspective. Those emotions are tied to benefits, not features. You have to map out a strategy that helps people feel that you will make them feel better (more so than just getting the best deal).