Episode 592 – It’s The Message Stupid

Great marketing communication systems can work, but most of them only work when you feed the right message, to the right audience, at the right time. Some industries such as health and finance have limitations and restrictions due to compliance and regulations. It’s like going to a knife fight with both hands tied behind your…

Episode 588 – How To Overcome The Story In You And Your Customers Minds

Seth Godin said in his daily blog email “If it’s not helping you take action to make things better, what’s it for?” When it comes to the content you create, what’s the action you expect people to take? In another blog email, he said, “That story in your head? It’s invented. It has to be.”…

Episode 572 – Why Building An Audience Is A Moving Target And What You Can Do?

It’s hard to believe it’s been 7 years since I started writing my first book. At that time I created a website to promote it. Since then I have added 3 more books but never really looked at the website as a whole. Although the principles of the materials in the books has not changed…

Episode 563 – Balancing Working From Home With Your Family In The Same Room with Matthew Brennan

Matthew Brennan is a freelance copywriter specializing in high-quality blog and website content, as well as landing pages, sales letters, and other marketing materials. He translates complex industry concepts into a formula that resonates with your business audience. Matt has worked with small and medium-sized businesses across a variety of industries. He’s also had work…

Episode 550 – How A Dreamcatcher Helps To Create Customer Focused Content

Have you ever had a dream or a great idea at night, said to yourself “I have to remember this?”, and then wake up only to remember that you wanted to remember something, and just forgot what it was? I think we all have done that while sleeping, walking the dog, networking, or just walking…

Episode 530 – Foresight is 2020 – Use Technology To Create Memories and Pay It Forward

During the holidays, chances are you are spending time with family and friends. You have an opportunity… to create memory assets. There are many opportunities to capture moments, textures, images, video, and audio that can be used throughout the year and into the future. Phones today often have better technology than video and photo equipment…

Episode 518 – Give Your Content A Little Bit Of R.E.S.P.E.C.T.

What you want Baby, I got it What you need Do you know I got it? All I’m askin’ Is for a little respect That song was a theme song for a generation of women, but today we all could use a little more R.E.S.P.E.C.T. with our content marketing. RESPECT  is defined as a feeling…

Episode 517 – So You Want To Be A Podcaster? with Todd Cochrane

Todd Cochrane, CEO of RawVoice/Blubrry, wrote the book on podcasting. Well, at least the first one: “Podcasting: The Do-It-Yourself Guide.” The founder of the People’s Choice Podcast Awards and the Tech Podcast Network, he’s also credited with introducing the first advertisers into podcasting, GoDaddy. Cochrane was inducted into the inaugural class of the Podcast Hall…

Episode 513 – News You Can Use By Getting Public Relations with Hank Eder

Hank Eder is a PR/Marketing pro with decades of experience, from newspaper reporter/editor to PR & advertising agencies. Currently, he runs a small PR/Marketing business mostly online, at hankeder.com, with clients local to the Asheville, NC area and “virtual clients” in other parts of the country. His course, Self-Propelled Marketing Academy, is helping small business…

Episode 509 – Using Video To Create An Exceptional Customer Experience with Yifat Cohen

Yifat Cohen is the architect behind generating a quarter of a million dollar ($250,000) in just 10 days with live shows. A Growth Hacker specializing in community building, gamifying live engagements and cultivating brand evangelists. Yifat is that Geek Google flies around to its many offices around the world, freelance style, to speak about products…