Strategy Archives - Page 18 of 25

Episode 677 – You’ve Got Jail… How Facebook Is Getting Bad For Business

Accountability, Advertising, Branding, Business Trends, C-Suite Topics, Content Marketing, Facebook, Facebook Ads, Facebook Groups, Podcast, Social Media, Social Networking, Strategy, Success, Systems, Time ManagementBy Brian Basilico May 24, 2021 Leave a comment

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I find that Facebook is becoming less and less of a platform where I think we can try to do business. It has not only become very divisive but their model of Community Standards is over-policed in some ways and under scrubbed in others. Their goal is to create a friendly environment for all, but…

Episode 676 – Bending Reality – Make The Impossible Probable with Victoria Song

Accountability, C-Suite Topics, Coaching, Emotional Intelligence, Expert Interview, Mindset, Podcast, Purpose, Strategy, SuccessBy Brian Basilico May 18, 2021 Leave a comment

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VICTORIA SONG is the Leadership Advisor to successful founders and CEOs of the fastest growing technology companies in Silicon Valley and celebrities with power, platform, and influence. Victoria began her career as a venture capitalist investing in technology startups, where she got to see first-hand what the most successful entrepreneurs did differently to win. She…

Episode 675 – To Achieve Your BHAG… You Need to SHAG to become a BFD

Accountability, Business To Business Marketing, C-Suite Topics, Change Management, Investing In Yourself, Managing Change, Marketing Automation, Podcast, Productivity, Project Management, Strategy, Success, Systems, Time ManagementBy Brian Basilico May 17, 2021 Leave a comment

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How do you eat an elephant? The traditional answer is – One bite at a time! But I consider you do it with SHAG. Eating an elephant is a Big Hairy Audacious Goal (BHAG). SHAg is a Small Hairy Audacious Goal. Taking BHAGs and breaking them into SHAGs, helps you achieve your goals in smaller…

Episode 673 – How Using Mixed Emotions Can Emotionally Charge Your Marketing Messages?

Blogging, Business To Business Marketing, Content Marketing, Emotional Intelligence, Human To Human, Know Your Audience, Podcast, StrategyBy Brian Basilico May 10, 2021 Leave a comment

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Literary theorist Christopher Booker adheres to the school of thought that there are 7 basic plots to all stories including movies, play, sitcoms, and more. They all tend to cycle the viewer through a range of emotions. But in our daily business marketing, we don’t have the time or attention span to develop a plot…

Episode 671 – Why You Should Treat Your Marketing Like Choosing A Winning Stock?

Business To Business Marketing, C-Suite Topics, Human To Human, Know Your Audience, LinkedIn, Niche Marketing, Podcast, Strategy, SuccessBy Brian Basilico May 3, 2021 Leave a comment

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At one point, I thought it would be a good idea to try day trading… BOY was I wrong? I did not understand the basic concepts of how good stock purchases take targeted research. There are some key factors like Earnings Growth Trends, Price Earning Ratio, and Long Term Stability (which to this day I…

Episode 658 – To Be FRESH Content Creator You Need to Be A Consumer First

Audio Books, Business To Business Marketing, C-Suite Topics, Content Marketing, Investing In Yourself, Podcast, Storytelling, Strategy, Success, Thought Leadership, TrainingBy Brian Basilico March 22, 2021 Leave a comment

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Who knew eating could be so complex? Today we have many choices. Fast food, or restaurant delivery, grocery shopping, or grocery delivery. Each has its advantages, but FRESH takes more time. If you want to deliver FRESH Content, you may need to consume great content and blend it together with your own creativity. When you…

Episode 656 – What is Your 2021 Stimulus Plan?

C-Suite Topics, Content Marketing, Podcast, Relationship Marketing, Social Media, Social Networking, Storytelling, Strategy, Success, WebsitesBy Brian Basilico March 15, 2021 Leave a comment

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SSUCv3H4sIAAAAAAAEAJ2QywrDIBBF94X+g7jOwtakTfsroYuJSpCaCD5SSsi/10cE1905584d5852PiGER7CS4SfaYhVqqZS3zoCTegmYNAcXXDptJKgII9uTgq0D562wccSBGDgxhd4MD3/5Z8g1KkISgyNIGDcVs35MrKC9+duZH68SBSaxsG9auApihBKQgwy5Fb8/Tpi5jrZKLnRVg+dSVylXzUBFA60ms3BQPVcuHg4UN7xQ0nd3Qttbf21J96Bd2Hn/AUAJq/eYAQAA It’s 2021 Tax time for corporations. Also, we are all about to get some economic stimulus in our bank account soon? Those are assets and liabilities. I want to focus on your content assets. This is the content that you have created and shared that can be reused, reshared, and recycled as new content.…

Episode 655 – Scaling A Million Dollar Business In A Pandemic World with Tommy Mello

Advertising, Business Trends, Customer Relationship Manager, Expert Interview, Google, Google Adwords, Leadership, Managing Change, Podcast, Social Media, Strategy, Success, Systems, Virtual SellingBy Brian Basilico March 9, 2021 Leave a comment

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Tommy Mello is the founder of A1 Garage Doors, a $40 million-plus home service business with over 200 employees in 9 states. He shares what he’s learned at HomeServiceExpert.com to help fellow entrepreneurs scale their businesses. It takes a lot of guts and glory to go from $50k in debt to owning a $40 million…

Episode 652 – Don’t Be an Icky Guy (or Gal) Find Your Purpose with Ikigai

C-Suite Topics, Podcast, Purpose, Sales, Strategy, Success, Systems, Training, Value PropositionBy Brian Basilico March 1, 2021 Leave a comment

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It’s hard to believe that’s it’s been a year that most of us have been on lockdown due to the pandemic. It has been tough on some and we all need a way to stay upbeat and redefine our purpose. There is a Japanese word, Ikigai, that means “a reason for being”. The word refers…

Episode 650 – Don’t Be Be An Inbox Clogger – Email With A Purpose

Business To Business Marketing, Business Tools, C-Suite Topics, Drip Email Sequences, Email Marketing, Podcast, Strategy, Success, SystemsBy Brian Basilico February 22, 2021 Leave a comment

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It’s easy to have a full email inbox. As a business owner, you don’t want to be part of somebody’s full inbox, meaning your email lays unread and ultimately in the trash bin. That means you have to make your emails “Must Read” just like “Must See TV”. Email newsletters are the biggest culprit of…

Category Archives: Strategy