Strategy Archives - Page 19 of 25

Episode 649 – Timbits Selling and Delivering Value with David Priemer

C-Suite Topics, Change Management, Customer Service, Expert Interview, Human Capital, Managing Change, Podcast, Sales, Strategy, Virtual SellingBy Brian Basilico February 16, 2021 Leave a comment

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Like most of us, David Priemer never thought he’d end up in sales! He started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and…

Episode 648 – Organized or Disorganized… That is the Question?

C-Suite Topics, Data Management, Entrepreneurship, Podcast, Productivity, Strategy, Success, Systems, Time Management, Value PropositionBy Brian Basilico February 15, 2021 Leave a comment

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Did you know that the average person spends 2.5 days (60 hours) per year searching for lost items? My guess is that is even longer if you include your digital assets (emails, password, computer files, and more). If you are a solopreneur, that can easily add up to over $6000 (at $100 per hour) in…

Episode 646 – Using Your Inner Crystal Ball With Your Marketing Strategy

Business To Business Marketing, C-Suite Topics, Change Management, Entrepreneurship, Know Your Audience, Podcast, Strategy, Success, Systems, Value PropositionBy Brian Basilico February 8, 2021 2 Comments

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Black Magic Ball with answer Outlook not so good There is a big difference between a marketing plan and a marketing strategy. A Crystal Ball, the Magic 8-Ball, and Zoltar are all fun, but in the end, it’s entertainment and not sound business. A marketing strategy refers to a business’s overall game plan. Business strategists…

Episode 644 – Why You Want To Be The Problem Child

Accountability, Business To Business Marketing, C-Suite Topics, Change Management, Disruption, Entrepreneurship, Human To Human, Podcast, Strategy, Value PropositionBy Brian Basilico February 1, 2021 Leave a comment

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According to a recent study by MIT, second-born children, particularly boys, tend to be the troublemaker or the “black sheep” in the family compared to their older siblings. The youngest children are spoiled and are believed to be unafraid to do risky things. In business, it pays to be the problem child. They tend to…

Episode 643 – Successful Social Selling In A Virtual World with Craig Lowder

C-Suite Topics, Change Management, Expert Interview, Human Capital, Managing Change, Online Communities, Podcast, Sales, Strategy, Virtual SellingBy Brian Basilico January 26, 2021 Leave a comment

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Craig Lowder, author of Smooth Selling Forever, is a sales-effectiveness expert with a thirty-year track record of helping owners of small and mid-size companies achieve their sales goals. He is the president of MainSpring Sales Group, which assists businesses in need of a strategic sales leader on a part-time contract or project basis to develop…

Episode 642 – The Three Headed Marketing Success System

Business To Business Marketing, C-Suite Topics, Change Management, Design, Email Marketing, Entrepreneurship, Human To Human, Leadership, Marketing Automation, Own It, Podcast, Relationship Marketing, Social Media, StrategyBy Brian Basilico January 25, 2021 Leave a comment

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I often hear from companies after I explain my process, “We like what you have to say… but we are just going to hire a marketing person.” I ask in return “Which one?” They often don’t understand that marketing is a team sport. It takes multiple people with multiple skills such as SEO, Web, Email,…

Episode 641 – Leadership Through Mindset And Skillset with Alain Hunkins

Accountability, C-Suite Topics, Change Management, Expert Interview, Leadership, Mindset, Podcast, Strategy, Success, Thought LeadershipBy Brian Basilico January 20, 2021 Leave a comment

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Alain Hunkins helps high achieving people become high achieving leaders. Over his 20+ year career, Alain has worked with over 2,000 groups of leaders in 25 countries. He’s worked with 42 of the Fortune 100 companies. In addition to being a leadership speaker, consultant, trainer, and coach, Alain is the author of CRACKING THE LEADERSHIP…

Episode 636 – Time Vs Money – Both Are Limited Resources But What Do You Value More?

Accountability, C-Suite Topics, Email Marketing, Engagement, Futurecasting, Marketing Automation, Podcast, Relationship Marketing, Social Media, Strategy, Success, Systems, Time ManagementBy Brian Basilico January 4, 2021 Leave a comment

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Image by Tumisu from Pixabay Welcome back to the new reality of 2021. Although we are just getting off the ground (business-wise), there are many business and marketing experts that are trying to suggest that now is the time to hustle. Not to pick on anyone’s philosophy, some will tell you that time is a…

Episode 634 – Happy New Year – 5 Things You Can Get Ready & Organized

Business Tools, C-Suite Topics, Change Management, Data Management, Futurecasting, Managing Change, Podcast, Productivity, Project Management, Strategy, Success, Systems, ToolsBy Brian Basilico December 28, 2020 Leave a comment

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Photo by Simon Zhu on Unsplash Every year I have a new year tradition. I take the day on January 1st to put away last year’s files and make new file folders for the coming year for both personal and business. It helps me hit the ground running. Now is a good time to get…

Episode 632 – From Bacon to Beacon… How To Light Up Your Business In 2021?

Accountability, Business Tools, C-Suite Topics, Change Management, Futurecasting, Managing Change, Mindset, Podcast, Strategy, Success, Systems, Thought Leadership, Value PropositionBy Brian Basilico December 21, 2020 Leave a comment

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Photo by Jan Baborák on Unsplash A friend, mentor, and frequent podcast guest expert, Marla Takaka (see Episodes 171, 395, 531, and the upcoming episode 633) asked a question on Facebook. “Do you have or use a word to theme your year? What is your choice this year?”. My word for the year is “Signify” which I visualize…

Category Archives: Strategy