Success Archives - The Bacon Podcast

Episode 949 – BACON – Chapter 1: Relationship Marketing

Content Marketing, Customer Service, Engagement, Human To Human, Internet Marketing, Marketing Automation, Networking, Relationship Marketing, Social Media, Social Networking, Storytelling, Strategy, Success, Systems, Thought Leadership, Trust, WebsitesBy Brian Basilico January 16, 2024 Leave a comment

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I’ve spent more than forty-five years in business. During that time, business has experienced many changes, innovations, breakthroughs, revolutions, and upheavals. I’ve had the chance to see the birth and evolution of the personal computer, and I worked at the company that pioneered the cell phone. Then I watched the “brick” phone transform into a…

Episode 946 – Best Of – Foresight 2024 – Forecasting Future Profits with Mark SA Smith

Disruption, Entrepreneurship, Expert Interview, Futurecasting, Mindset, Podcast, Strategy, SuccessBy Brian Basilico December 27, 2023 Leave a comment

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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives. Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom,…

Episode 939 – Winning Lessons from 2023

Accountability, Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Client Expectations, Emotional Intelligence, Engagement, Entrepreneurship, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Storytelling, Strategy, Success, Systems, Thought Leadership, Value PropositionBy Brian Basilico December 4, 2023 Leave a comment

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To some of you, 2023 was a cakewalk compared to 2021 and 2022. To others, this was the most challenging year ever. Either way, I agree with you! Whether it was good or bad, you probably grew personally, fiscally, and/or physically. Every day, running a business is a challenge. Yet, throughout the year, situations, circumstances,…

Episode 935 – It’s the Most Thankful Time of the Year

Accountability, Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Email Marketing, Human To Human, Podcast, Relationship Marketing, Sales, Strategy, SuccessBy Brian Basilico November 20, 2023 Leave a comment

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It’s that time of the year when business starts to wind down, and people are looking forward to the holidays. Not in the marketing business. This is the busiest part of the year, prepping our clients for new business in 2024. We’re tweaking our brands and checking it twice, revamping websites, and optimizing systems with…

Episode 934 – Best Of – Reinventing Sales Teams with Rent-A-Rep with Bill Guertin

Business Trends, C-Suite Topics, Coaching, Expert Interview, Futurecasting, Human Capital, Human To Human, Podcast, Sales, Sales Funnels, Success, Thought LeadershipBy Brian Basilico November 16, 2023 Leave a comment

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Bill Guertin (pronounced like “13”) is a positive voice for change and is the leader of the “7 Voices” Movement, whose purpose is to hear, recognize, and minimize the effects of the negative Voices inside people’s heads and to implement simple strategies to make positivity a life-choice every day. As a sales trainer, he’s worked…

Episode 931 – How Well Do You Vet Your Prospective Clients?

C-Suite Topics, Content Marketing, Email Marketing, Generating Leads, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Sales, Strategy, Success, WebsitesBy Brian Basilico November 6, 2023 Leave a comment

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Dog daycares have to vet their potential customers before they can become customers. First, they are required to have the right vaccinations to prevent doggie flu, kennel cough, and more. Next, they have to pass a temperament test. They put your dog in the play area with one to two other dogs that have been…

Episode 929 – What do Your Leads… LEAD to?

C-Suite Topics, Content Marketing, Generating Leads, Google Adwords, Google Analytics, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Sales, Social Media, SuccessBy Brian Basilico October 30, 2023 Leave a comment

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If you are on LinkedIn, I am sure you have fallen victim to the connect and pitch. Chances are they got your name using Sales Navigator, a tool like ZoomInfo, or by looking at their connections and simply reaching out to their connections. You know how it works. Someone connects with you and says, “I am not trying…

Episode 919 – Who is More Useful to Your Business? A CMO or a CRO?

Branding, C-Suite Topics, Content Marketing, Data Management, Email Marketing, Entrepreneurship, Generating Leads, Human Capital, Podcast, Relationship Marketing, Social Media, Strategy, Success, SystemsBy Brian Basilico September 26, 2023 Leave a comment

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I think I can safely say that you don’t go into business to lose money… unless you intentionally do so for a tax write-off. Yet making money is not as easy as it’s often characterized. It takes a great idea mixed with execution. It takes hard work mixed with luck. And, it takes money mixed…

Episode 914 – Best Of – How To Adjust Your Mindset To Make Your Time More Valuable with Mark SA Smith

Accountability, Business To Business Marketing, Business Trends, Disruption, Expert Interview, Influence, Leadership, Podcast, Relationship Marketing, Reputation, Success, Thought LeadershipBy Brian Basilico September 6, 2023 Leave a comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 908 – Best Of – How To Turn Adversity Into Opportunity with Bogdan Rosu

C-Suite Topics, Change Management, Emotional Intelligence, Expert Interview, Investing In Yourself, Mindset, Podcast, Purpose, Questions, Success, TrainingBy Brian Basilico August 17, 2023 Leave a comment

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Bogdan Rosu created and taught the world’s first Personal Development through Martial Arts program for 6 years. In that time he helped hundreds of individuals unlock the power of their mindset, become more confident, and achieve more success. Today he works with high-performing entrepreneurs and helps them unlock their inner leader and live from a…

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