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I don’t know if you have access to Apple TV+, but if you have not watched the movie “Coda”, I can highly recommend it. Coda is a movie about a deaf family in the fishing town of Glouster Massachusetts. The youngest is a girl who can hear and finds her passion is singing, while she…
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Steve Hoffman (Captain Hoff) is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (Hachette), “Surviving…
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In business, people are often looking for that one guy or company with superpowers to solve their critical issues. They are looking for Superman (or Superwoman) when what they really need is the Justice League. The Justice League is brought together to solve big problems and combines the superpowers of multiple men and women to…
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I don’t know about you, but the past two years have been a challenge for everyone, and we are no different. It’s not only made working from home more acceptable but an embraced lifestyle. People are transitioning from living to work to working to live. Now, I know this is a business blog so I…
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It’s enticing to find a Swiss Army Knife or suite of tools to manage our business and sales. Often we want to find an integration of a CRM, Email Marketing, Social Media, Project Manager, and more! I have taken a different approach. I have found the right single tool for my needs and find a…
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Many people think of LinkedIn as just another social media platform. I prefer to treat it as a Relationship Marketing tool that has one goal – let my perfect customers understand why I am here and how I can help them solve their problems. I teach a LinkedIn Course called TRIBE. It is based on…
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Philosophy, Philanthropy, and Propaganda all have different meanings to different people. Some are positive and some are negative. But they all can have an impact on the effectiveness of your marketing messages. If you want to connect with humans you have to meet them where they are at. You have to provide some sort of…
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It’s hard to believe that’s it’s been a year that most of us have been on lockdown due to the pandemic. It has been tough on some and we all need a way to stay upbeat and redefine our purpose. There is a Japanese word, Ikigai, that means “a reason for being”. The word refers…
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Did you know that the average person spends 2.5 days (60 hours) per year searching for lost items? My guess is that is even longer if you include your digital assets (emails, password, computer files, and more). If you are a solopreneur, that can easily add up to over $6000 (at $100 per hour) in…
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Black Magic Ball with answer Outlook not so good There is a big difference between a marketing plan and a marketing strategy. A Crystal Ball, the Magic 8-Ball, and Zoltar are all fun, but in the end, it’s entertainment and not sound business. A marketing strategy refers to a business’s overall game plan. Business strategists…