Websites Archives - The Bacon Podcast

Episode 931 – How Well Do You Vet Your Prospective Clients?

C-Suite Topics, Content Marketing, Email Marketing, Generating Leads, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Sales, Strategy, Success, WebsitesBy Brian Basilico November 6, 2023 Leave a comment

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Dog daycares have to vet their potential customers before they can become customers. First, they are required to have the right vaccinations to prevent doggie flu, kennel cough, and more. Next, they have to pass a temperament test. They put your dog in the play area with one to two other dogs that have been…

Episode 927 – Falling for the Forest from the Trees

C-Suite Topics, Content Marketing, Drip Email Sequences, Email Marketing, Engagement, Know Your Audience, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Strategy, WebsitesBy Brian Basilico October 24, 2023 Leave a comment

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The phrase, “can’t see the forest for the trees,” means that someone is so focused on small details or individual parts of a situation that they fail to see or understand the larger picture or the overall context. In other words, it suggests that a person is too preoccupied with minor, irrelevant, or unimportant aspects…

Episode 923 – Looking Into the Future… By LISTENING the Past

C-Suite Topics, Content Marketing, Engagement, Generating Leads, Podcast, Relationship Marketing, Social Media, Strategy, Systems, WebsitesBy Brian Basilico October 9, 2023 Leave a comment

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We recently watched a documentary about the Webb Space Telescope. If you are unfamiliar, the Hubble Space Telescope increased the range we could see into space versus land-based observatories. It has circled the earth at 360 miles up since 1990. The Webb Space Telescope was conceived in 1996 and launched on December 25, 2021. It…

Episode 921 – Is it Time to Get New Business Cards?

Branding, Business Tools, Business Trends, C-Suite Topics, Engagement, Entrepreneurship, Landing Pages, Networking, Podcast, Relationship Marketing, Social Media, Strategy, WebsitesBy Brian Basilico October 2, 2023 Leave a comment

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The business card’s origin can be traced back to around the time of the Pilgrims and Plymouth Rock. Visiting Cards were used in the 17th century. Although they were standardized in size to fit in business card holders and Rolodexes, people have been trying to improve on them or make them stand out with odd…

Episode 901 – Focusing on the 5 A-Holes of Marketing

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Human To Human, Podcast, Relationship Marketing, Sales, Social Media, Storytelling, Strategy, Systems, WebsitesBy Brian Basilico July 25, 2023 Leave a comment

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A salesman and a marketing guy walk into a bar… This really happened. Well, the bar was at a country club. I had the pleasure of spending a Fore-Hour Nature Meeting with Larry Long Jr ? where we spent hours trying to hit a little white ball into a hole. If you’re wondering, sales beat marketing. This…

Episode 893 – How Can A Junk Drawer Help You Build A Healthy Business?

Business To Business Marketing, C-Suite Topics, Data Management, Engagement, Google, Google Analytics, Influencer Marketing, Podcast, SEO, Strategy, Systems, WebsitesBy Brian Basilico June 27, 2023 Leave a comment

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We all have one. Some of us have multiple. You may even have one in every room of your house. It’s the junk drawer. True Story: I was looking for a piece of wood in my garage to prop up my desk for a project. It was not until I took and posted the image…

Episode 891 – The Devil Is In The Details… In The Data

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Last week I attended a CMO panel discussion sponsored by the AMA Triangle. It included CMOs from SAS, Blue Cross Blue Shield, and a couple of other independent medium to small-business CMOs. One of those people stood out to me. His name is Frank Pollock and he’s currently the CMO of a couple of start-ups, but he…

Episode 889 – Fad, Fame, Or Fortune… It’s About Business (and Time)

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Facebook, Google, Influencer Marketing, Podcast, Relationship Marketing, Social Media, Strategy, WebsitesBy Brian Basilico June 13, 2023 Leave a comment

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Magician hand conjuring sparks on black background – copy space with magic Back in 2015, I talked about my concept of the Marketing Trifecta. I will explain what that is in a bit, but there has been a lot of buzz over the last 8 years about new tools that will revolutionize marketing. I have…

Episode 875 – Charging Your Content – Seeing The Light

Blogging, C-Suite Topics, Content Marketing, Design, Email Marketing, Engagement, Images, Podcast, Social Media, Strategy, Thought Leadership, WebsitesBy Brian Basilico April 25, 2023 Leave a comment

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I have a problem. Well, it’s more of an annoyance. We have RING cameras on the front and back of our house. In order to see the widest possible views, they had to be placed up high. The more the cameras are accessed when a delivery comes or when the dog and I are in…

Episode 874 – Best Of – Managing Your Social Media Marketing Calendar Using CoSchedule with Garrett Moon

Business Tools, Content Marketing, Education, Expert Interview, Marketing Automation, Podcast, Productivity, Social Media, Tools, WebsitesBy Brian Basilico April 19, 2023 Leave a comment

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Garrett Moon is the CEO and Co-Founder at CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 9,000 marketing teams stay organized in more 100 countries around the world. In 2016, CoSchedule was…

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