Todd Cochrane, CEO of RawVoice/Blubrry, wrote the book on podcasting. Well, at least the first one: “Podcasting: The Do-It-Yourself Guide.” The founder of the People’s Choice Podcast Awards and the Tech Podcast Network, he’s also credited with introducing the first advertisers into podcasting, GoDaddy. Cochrane was inducted into the inaugural class of the Podcast Hall…
Janis Pettit is a best selling author, speaker, and serial entrepreneur. After some years working as a New York stage and TV actor/singer, and cable business talk show host, she built 4 businesses from start-up to success. Since 2002 she’s helped hundreds of entrepreneurs, small company CEO’s, experts and consultants worldwide to be seen, be…
Did you know that approximately 8 million metric tonnes of waste plastic that enters the Earth’s ocean every year? Sometimes it feels that way on the internet as well? 1,209,600 new data producing social media users each day. 682 million tweets per day! More than 4 million hours of content uploaded to Youtube every day,…
Episode 449 – Convincing Your Audience That Water Is Wet? Why Writing Matters In Marketing with Tomo Albanese
Priding himself on transparency, honesty, and consistency, Tomo is a content and copy veteran, with over a decade’s worth of experience. Tomo has worked with names such as Shawn Casey, Tom Bell, Mark Victor Hansen, Robert Allen, Ryan Moran, and Perry Belcher, selling over $16.5 million dollars worth of information products. He currently runs his unique content company, WordsRWeapons, which works with Fortune 500 companies and even some smaller businesses to generate quality content at affordable rates.
Focusing on creating a positive environment for talented writers, Tomo manages to maintain an elite team that can write on any topic. This allows WordsRWeapons to act as a virtual writing department that grows and shrinks according to your business’s needs.
Having earned a reputation for transparency and integrity, I have enjoyed working with professionals like Shawn Casey, Tom Bell, Mark Victor Hansen, Robert Allen, Ryan Moran, and Perry Belcher, I have sold more than $16.5 Million in products and services. I have found there is no substitute for living with intention. While homeless, I learned that being happy happens only by helping others. We all have more in common than not.
I had the pleasure of meeting with a new client and their social media team. They wanted to boost engagement on their social media to boost sales. They looked puzzled when I started talking websites and emails? Social media can often be the bright shiny object that distracts for the ultimate goal… MORE SALES! There…
Mike is the founder of Black Mountain Media, which provides consulting & marketing services designed for service providers. His proven strategy is designed to help you attract more of your ideal clients without wasting time, money, and energy on the ones you don’t want.
As a cereal entrepreneur Mike has owned a successful carpet cleaning company, multiple e-commerce stores, and his current marketing company. He is also the COO of eAutoClub which helps auto repair shops transform their customer service experience through predictive service analytics.
His well-rounded experience in both online and offline business is a great combination for the service provider looking to build a thriving business.
Is your business messaging ready for 2019? Has your business changed over the last year? Do they reflect current business trends? There is no time like now to start verbalizing what you want to promote in the upcoming year. The time between Thanksgiving and New Years has a tendency to be slower than spring or fall. It’s…
Many people try to create marketing plans but lack a strategy to execute it successfully. A Strategy is – a plan of action or policy designed to achieve a major or overall aim. That is why I subscribe to the Ready, Fire, Aim method of marketing.
There are only two ways to get traffic back to your own properties (website), pay for it, or earn it. Starting Facebook or Google ads may be a tactic, but without a strategy, it can become a business money pit with limited results.
You have to ask yourself what you expect from these ads:
Where Do You Want Them To Go?
What Do You Want Them To Do?
What Should They?
In this episode, we will discuss how to create a profitable marketing strategy and go from being a Wantrepreneur to an Entrepreneur!
I believe that one of the fundamentals of running a business is creating and managing your own website. If you use a free service like Squarespace, Wix, and others, you may have a website, but you don’t have an asset. An asset is something you OWN and you can move to a new location and repurpose at will. Free and closed-loop systems, like those mentioned above, have one goal and that is to keep you locked into their platform. And if you want to add functions chances are you will have to pay.
I have had some experience with website development, and hosting (over 20 years since I made my first one), and all I can tell you is that things change, and change is happening at an accelerated pace today!
Here are the 5 core things I want you to think about when creating web assets and owning them…
People when they mow their lawn often run out of gas… literally. Cars have gas gauges to avoid that problem. Your website has a gauge also when you install Google Analytics on it. It’s how you measure the effectiveness of your content marketing and social media to determine what is working and not.
What you want to know is:
Who – Is visiting your website
What – Content they consume
Where – the US vs Interventional
When – What affected the increase or decrease in traffic
Why – to Kick Tires or to Buy?
In this episode, we will explore how Google Analytics is akin to using Quickbooks to measure your profits and losses. It works in harmony with your website, content creation, and distribution. What gets measured… gets done!