Episode 721 – The Bento Box And How To Bite Size Your Marketing Messages

When I was a kid, I remember the feeling of getting a new lunchbox. I was proud to carry my favorite superhero or cartoon character with me to the lunchroom… it was the status symbol of the time (when you were 8 years old). I was listening to a podcast and learned about Bento Boxes.…

Episode 719 – Why Social Media is NOT Effective As Advertising? (Well Sort Of)

Advertising is about awareness and getting the right people to take action when a topic resonates with them. Social Media is about having a platform that encourages engagement. Many conflate social media with advertising, which can happen, but advertising is all about creating awareness. What really matters with social media is staying top of mind…

Episode 717 – Want Clients To Really Take A Look? Put It In An Ebook

Did you know that elephants don’t really like peanuts? In the 1990s, elephants were used in circuses and zoos that allowed people to feed them. The circuses and zoos would sell peanut bags for people to feed elephants. But, peanut-loving elephants are a myth. Elephants don’t eat peanuts in the wild. They are not even…

Episode 656 – What is Your 2021 Stimulus Plan?

SSUCv3H4sIAAAAAAAEAJ2QywrDIBBF94X+g7jOwtakTfsroYuJSpCaCD5SSsi/10cE1905584d5852PiGER7CS4SfaYhVqqZS3zoCTegmYNAcXXDptJKgII9uTgq0D562wccSBGDgxhd4MD3/5Z8g1KkISgyNIGDcVs35MrKC9+duZH68SBSaxsG9auApihBKQgwy5Fb8/Tpi5jrZKLnRVg+dSVylXzUBFA60ms3BQPVcuHg4UN7xQ0nd3Qttbf21J96Bd2Hn/AUAJq/eYAQAA It’s 2021 Tax time for corporations. Also, we are all about to get some economic stimulus in our bank account soon? Those are assets and liabilities. I want to focus on your content assets. This is the content that you have created and shared that can be reused, reshared, and recycled as new content.…

Episode 628 – Up On The Housetop Click, Click, Click – How a Website is like Building A House

If you have multiple parts of your business (wholesale, retail, and online), it makes sense to have multiple websites to serve each of your different audiences. I have this podcast site, one for my books (NotAboutU.com), one for my speaking business (BrianBasilico.com), one for my LinkedIn Consulting (LI4Sales.com), and others. Building each website is done…

Episode 578 – The Pu-Pu Platter And Creating Content Marketing Samplers

I’ve been working on my new book “Toilet Paper Math”. Last week I talked about the three “P”s of Thought Leadership and I would be remiss if I did not interject some potty humor. That’s why I am calling this a Pu-Pu Platter of content. A Pu-Pu Platter is a selection of Chinese food that…

Episode 572 – Why Building An Audience Is A Moving Target And What You Can Do?

It’s hard to believe it’s been 7 years since I started writing my first book. At that time I created a website to promote it. Since then I have added 3 more books but never really looked at the website as a whole. Although the principles of the materials in the books has not changed…

Episode 562 – How Your Website Is Like Taking Your Brain To The Bank

During this time of crisis, you are either identified as a an essential or non-essential business. But you have an essential part of your business and that is your website. It’s like a bank (which is an essential business. You don’t put money in a bank to make money of it (with interest rates currently…

Episode 556 – Bored or Busy? It’s Time To Work Harder!

We are a week or so into a major change in our business work environments. Many workers have been sent home to either work there, or wait for the business climates to change. During this time of home confinement (in many states) you have an opportunity to be either bored or busy. If you are…

Episode 541 – Don’t Put All Your Eggs In One Basket – Make A Marketing Omelette with Roman Prokopchuk

Roman Prokopchuk is a first-generation immigrant from Lviv, Ukraine. He came to the United States with 6 other family members to a 2 bedroom apartment from Ukraine, which was still under the Soviet Union at the time. Roman went to college to study criminal justice and interned with the Secret Service. When the 2008 recession…