Episode 417 – Local Websites That Work For Businesses with Mike Cooper

Mike is the founder of Black Mountain Media, which provides consulting & marketing services designed for service providers. His proven strategy is designed to help you attract more of your ideal clients without wasting time, money, and energy on the ones you don’t want.

As a cereal entrepreneur Mike has owned a successful carpet cleaning company, multiple e-commerce stores, and his current marketing company. He is also the COO of eAutoClub which helps auto repair shops transform their customer service experience through predictive service analytics.

His well-rounded experience in both online and offline business is a great combination for the service provider looking to build a thriving business.

Episode 416 – 5 Common Mistakes People Make With Their Websites?

Is your business messaging ready for 2019? Has your business changed over the last year? Do they reflect current business trends? There is no time like now to start verbalizing what you want to promote in the upcoming year. The time between Thanksgiving and New Years has a tendency to be slower than spring or fall. It’s…

Episode 408 – What Is a Marketing Strategy and Should You Want One?

Many people try to create marketing plans but lack a strategy to execute it successfully. A Strategy is – a plan of action or policy designed to achieve a major or overall aim. That is why I subscribe to the Ready, Fire, Aim method of marketing. 

There are only two ways to get traffic back to your own properties (website), pay for it, or earn it. Starting Facebook or Google ads may be a tactic, but without a strategy, it can become a business money pit with limited results.

You have to ask yourself what you expect from these ads:

Where Do You Want Them To Go?
What Do You Want Them To Do?
What Should They?
In this episode, we will discuss how to create a profitable marketing strategy and go from being a Wantrepreneur to an Entrepreneur! 

Episode 406 – How-To Own Your Website And Save Time & Money

I believe that one of the fundamentals of running a business is creating and managing your own website. If you use a free service like Squarespace, Wix, and others, you may have a website, but you don’t have an asset. An asset is something you OWN and you can move to a new location and repurpose at will. Free and closed-loop systems, like those mentioned above, have one goal and that is to keep you locked into their platform. And if you want to add functions chances are you will have to pay.

I have had some experience with website development, and hosting (over 20 years since I made my first one), and all I can tell you is that things change, and change is happening at an accelerated pace today!

Here are the 5 core things I want you to think about when creating web assets and owning them…

Episode 376 – What Is The Perfect Marketing Strategy For Your Business? Part 6 – Making It Count

People when they mow their lawn often run out of gas… literally. Cars have gas gauges to avoid that problem. Your website has a gauge also when you install Google Analytics on it. It’s how you measure the effectiveness of your content marketing and social media to determine what is working and not.

What you want to know is:

Who – Is visiting your website
What – Content they consume
Where – the US vs Interventional
When – What affected the increase or decrease in traffic 
Why – to Kick Tires or to Buy?
In this episode, we will explore how Google Analytics is akin to using Quickbooks to measure your profits and losses. It works in harmony with your website, content creation, and distribution. What gets measured… gets done!

Episode 374 – What Is The Perfect Marketing Strategy For Your Business? Part 5 – Social Proof

Social Media (in my humble opinion) is three things in this order… A Relationship Building Tool 1st, A Content Delivery Platform 2nd, A Sales Platform 3rd. If all you do is sell, then people will tune you out as noise. You have to create engagement and interaction. Engagement earns you the opportunity to post promotional content in the form of informational blogs or podcasts.

In this episode, we will discuss the parts of social media:

Images
Headlines
Calls To Action
Hashtags
And the main business social platforms of Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram.

Episode 373 – Using Online Sales Funnels In Your Business with Cindy Bidar

Cindy Bidar is a highly sought after online business manager specializing in marketing and systems automation for coaches, digital course sellers and freelancers. She’s had the privilege of working with some of today’s most profitable online businesses as a marketing and operations manager. She’s helped train 7-figure marketing teams and oversee the setup and management of hundreds of marketing and sales funnels. She helps her clients scale their business by creating automated systems that improve conversion rates, increase sales, and add more profit to the bottom line.

Episode 370 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Home Base – Your Website

In baseball, you only score when someone touches home plate. The same goes for your website. It’s the home base for your business.

Technology like mobile platforms, WordPress, high-speed internet and more have changed the game. More importantly, Google and social media platforms are changing the game even faster.

Baseball managers rely on sabermetrics to manage their game. Business owners use Google analytics to do the same sort of management.

Episode 364 – What Is The Perfect Marketing Strategy For Your Business?

Download the FREE Worksheet – As a marketing coach and strategist, I often see business suffer from marketing BSOS (Bright Shiney Object Syndrome). They throw time, money and resources at tactics like SEO, Facebook Ads, Instagram, and others with limited and often disappointing results. That because they are missing steps or components that are integral to a sustained and successful marketing strategy.

There are 6 main components that are necessary to creating a successful strategy. Unfortunately, business people tend to dabble in marketing and miss steps that are important to success.

Episode 363 – What YOU Need To Know About GDPR with Lawyer Bobby Klinck

Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law. He helps other online entrepreneurs safeguard their online businesses.

He formed his company Your Online Genius to give online entrepreneurs the resources they need to protect their businesses without having to spend thousands on a lawyer.