Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
I don’t know if you have access to Apple TV+, but if you have not watched the movie “Coda”, I can highly recommend it. Coda is a movie about a deaf family in the fishing town of Glouster Massachusetts. The youngest is a girl who can hear and finds her passion is singing, while she…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
They say, “Good things come in threes!” But who are ‘They’ and what’s good about them? Here are just a few… Primary Colors Branches of Government Stooges I could go on for days, but good things in business also come in threes… The Marketing Trifecta The C-Level Superteam Your Brain In order for your business…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Your story and unique answers to your client’s questions are the basic fuel to your sales engine. That engine needs a fuel pump and a turbo boost… Let me explain. A well-designed eBook also fuels your marketing system. Ebooks can be broken into asset parts that will navigate people back to your website, which will…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
The average person will give you 8 seconds (the attention span of a goldfish) of online attention before moving on or taking action. (Time.com) So, every interaction you can create with them on social media, email, in-person, Zoom meetings, or phone calls, should be as relevant and targeted as possible. A GREAT marketing system integrates…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
What we all want are more sales. The simple truth is… If you can make it easier for your sales team to be successful, you and your business will thrive! What became crystal clear throughout all of the recent chaos was that human interaction and relationships can be fragile, and have become more important than…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Over the last few years, we have all faced unprecedented challenges. We’ve all been rocked by things out of our control, like a once-in-a-lifetime pandemic, remote work, supply chain shortages, and more. Then, take into account that our customers probably faced those same issues as well, and we all had a recipe for disaster looking…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Thought Leadership Marketing or Branding as Concept I don’t know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it’s a little bit more of a challenge. It’s kind of hard to see the forest…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Thought Leadership Marketing or Branding as Concept I don’t know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it’s a little bit more of a challenge. It’s kind of hard to see the forest…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
When I was a kid, I remember the feeling of getting a new lunchbox. I was proud to carry my favorite superhero or cartoon character with me to the lunchroom… it was the status symbol of the time (when you were 8 years old). I was listening to a podcast and learned about Bento Boxes.…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Advertising is about awareness and getting the right people to take action when a topic resonates with them. Social Media is about having a platform that encourages engagement. Many conflate social media with advertising, which can happen, but advertising is all about creating awareness. What really matters with social media is staying top of mind…