Episode 376 – What Is The Perfect Marketing Strategy For Your Business? Part 6 – Making It Count

Blogging, Business Tools, Content Marketing, Google Analytics, Know Your Audience, Making Money Online, Navigation, Podcast, Social Media, WebsitesLeave a comment

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People when they mow their lawn often run out of gas… literally. Cars have gas gauges to avoid that problem. Your website has a gauge also when you install Google Analytics on it. It’s how you measure the effectiveness of your content marketing and social media to determine what is working and not.

What you want to know is:

Who – Is visiting your website
What – Content they consume
Where – the US vs Interventional
When – What affected the increase or decrease in traffic 
Why – to Kick Tires or to Buy?
In this episode, we will explore how Google Analytics is akin to using Quickbooks to measure your profits and losses. It works in harmony with your website, content creation, and distribution. What gets measured… gets done!

Episode 374 – What Is The Perfect Marketing Strategy For Your Business? Part 5 – Social Proof

Blogging, Business Tools, Content Marketing, Facebook, Google+, Instagram, LinkedIn, Pinterest, Podcast, Social Media, Twitter, WebsitesLeave a comment

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Social Media (in my humble opinion) is three things in this order… A Relationship Building Tool 1st, A Content Delivery Platform 2nd, A Sales Platform 3rd. If all you do is sell, then people will tune you out as noise. You have to create engagement and interaction. Engagement earns you the opportunity to post promotional content in the form of informational blogs or podcasts.

In this episode, we will discuss the parts of social media:

Images
Headlines
Calls To Action
Hashtags
And the main business social platforms of Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram.

Episode 373 – Using Online Sales Funnels In Your Business with Cindy Bidar

Auto Responders, Email Marketing, Expert Interview, Sales, Sales Funnels, WebsitesLeave a comment

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Cindy Bidar is a highly sought after online business manager specializing in marketing and systems automation for coaches, digital course sellers and freelancers. She’s had the privilege of working with some of today’s most profitable online businesses as a marketing and operations manager. She’s helped train 7-figure marketing teams and oversee the setup and management of hundreds of marketing and sales funnels. She helps her clients scale their business by creating automated systems that improve conversion rates, increase sales, and add more profit to the bottom line.

Episode 370 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Home Base – Your Website

Landing Pages, Podcast, Sales Funnels, Social Media, WebsitesLeave a comment

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In baseball, you only score when someone touches home plate. The same goes for your website. It’s the home base for your business.

Technology like mobile platforms, WordPress, high-speed internet and more have changed the game. More importantly, Google and social media platforms are changing the game even faster.

Baseball managers rely on sabermetrics to manage their game. Business owners use Google analytics to do the same sort of management.

Episode 364 – What Is The Perfect Marketing Strategy For Your Business?

Accountability, Blogging, Business Trends, Content Marketing, Generating Leads, Google Analytics, Internet Marketing, Know Your Audience, Podcast, Relationship Marketing, Social Media, Success, WebsitesLeave a comment

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Download the FREE Worksheet – As a marketing coach and strategist, I often see business suffer from marketing BSOS (Bright Shiney Object Syndrome). They throw time, money and resources at tactics like SEO, Facebook Ads, Instagram, and others with limited and often disappointing results. That because they are missing steps or components that are integral to a sustained and successful marketing strategy.

There are 6 main components that are necessary to creating a successful strategy. Unfortunately, business people tend to dabble in marketing and miss steps that are important to success.

Episode 363 – What YOU Need To Know About GDPR with Lawyer Bobby Klinck

Auto Responders, Business Trends, Content Marketing, Disruption, Email Marketing, Expert Interview, Legal Advice, Legal Issues, Podcast, Software, WebsitesLeave a comment

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Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law. He helps other online entrepreneurs safeguard their online businesses.

He formed his company Your Online Genius to give online entrepreneurs the resources they need to protect their businesses without having to spend thousands on a lawyer.

Episode 361 – A Deep Dive About SEO For Small Business with Ryan Stewart

Expert Interview, Google Analytics, Podcast, SEO, WebsitesLeave a comment

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Ryan Stewart is a marketing professional with over 10 years of experience in the field. He has worked directly with clients like Target, Best Buy, and Deloitte but also built, scaled and sold a number of online businesses. Recently, his agency WEBRIS was acquired by Phill based agency From The Future (FTF). He currently serves as a partner at FTF while also working on his own training and software products.

Episode 357 – Search Engine Optimization For Small Business with Claudia Pennington

Expert Interview, Podcast, SEO, Web Hosting, WebsitesLeave a comment

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Claudia helps small business owners, entrepreneurs, and nonprofits grow by leveraging marketing.

With more than a decade’s worth of experience in online marketing, I have become an expert in search engine optimization, Google Analytics, and Google Tag Manager.

Basically, she uses all the tactics known to drive more traffic to your website in order to increase leads and sales

Episode 350 – Website Hosting… What Is It? Why Should You Care?

Own It, Web Domains, Web Hosting, WebsitesLeave a comment

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Web Hosting is something that you never really think about when it’s working, and obsess about when it’s not. It’s the lifeblood of your website and your information being found and viewed on the web and in search engines like Google.

I often talk about creating content assets and not trying to run a business on FREE platforms like Facebook, Twitter, LinkedIn and so on. Then why would you want to run a business on a FREE web hosting service? Free means you don’t own it and you can be shut down at any time for any reason, and there is NOTHING you can do about it!

Episode 342 – What Does Beer and Social Media Have In Common?

Branding, Cause Marketing, Content Marketing, Email Marketing, LinkedIn, Managing Change, Networking, Podcast, Social Media, WebsitesLeave a comment

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What does Beer and Social Media have in common? You only rent them (and can be dangerous when combined)! There’s a story all over the internet about a fairly successful company called LittleThings. It WAS a feel-good story page for women built around Facebook. Changes to the Facebook algorithms literally killed the traffic to their page…