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I know that not everyone has a book to sell, but we all have a book within us. The average person who creates a self published book sells between 10 to 250 books. In order to generate sales, you have to generate a buzz first. That means long before you book goes on sale, you have to create a plan on how to market it. Whether you are doing traditional publishing or self publishing, the onus is on you to promote your wares. Even if you don't have a book or are even planning to write one, these principles can still help you get the word out about your products or services!
