Episode 111 – Using Private Label Rights Content with Ronnie Nijmeh

Ronnie: Yes.

Brian: So give us a broad brush overview of what PLR is and how are people using it?

Ronnie: Okay. That's a great question and the first thing I'd like to say is that PLR, the industry as a whole has a very bad reputation. I realized this probably a few years into it. I thought that everyone should be producing high quality material with content that's written by expert authorities, people that are practicing what they preach and writing what they know about, not just some guy in a third-world country or a computer-generating rain. That's just what we've always believed in.

I quickly realized after meeting some of my clients, they kept telling me, “You stuff is just so much better than anything else out there. I don't buy anybody else's stuff because it's just not written well, it doesn't look good, it doesn't sound like me.” I just want to pretty phrase is by saying that. Not all PLR is equal. If you're thinking right now, if you're like some people that, “Oh, PLR is just junkie content” I agree with you. That's the reputation, but that's not how it should be. As an extension of that, let me explain a little bit. PLR or Private Label Rights, I call it “done for you licensed content” is the little secret of some of the most successful businesses around the world, media companies around the world and yes, even coaches and small businesses online. Let me explain that a little bit.

If you think about stock photos, think about going to any of those free or inexpensive stock photo websites – what are you doing? You're licensing a photo that someone else took and you're taking that and then you can use that on your website or in your marketing materials. You can create – in some cases if you have the right license t-shirts, promotions and all that kind of stuff. Guess what? That's licensing. That's what licensing is about and think about the opposite of that. If you wanted to use a photo that you did not take and you didn't pay licensing fee, that's illegal. If you wanted to have a photo that was exclusively taken for you by someone, that's very expensive, they will be prohibitively expensive to have hundreds of dollars for a photo because it's an exclusive, so Private Label Rights allows you to use content, or photos, or materials alongside other people, but allowing you to tweak, and change it, and make it your own.

That's one example and you think about private label store brands, you go into a Walmart and you'll see great value, or there are different clothing lines or different things like that – all of the major big chains have their own store brand. That is Private Label Rights. They are not producing that shirt, or a food item, or toiletry. They're not doing that. What they're doing is they're partnering with the supplier, the manufacturer. They're slapping their name and label on it and then they're branding it and marketing it as their own. That's Private Label Rights and most people don't realize that, but the same applies to content.

Again, let's talk corporate and big scale media companies. How many news agencies are there in the world? There's not as many as you'd think. You look at AP, you look at Reuters, there's a small handful around the world that report on the news around the world, then the local broadcaster in Omaha will license that news story, that report, or that video from one of the big agencies. Again, think about logistics, how could a little news team in a small city or town cover the news all on their own with their own reporters? And then second of all how inefficient would that be? So what's happening is licensing. It's done-for-you content or Private Label Rights.

The same applies to health and wellness professionals, or any business, we can take material that's expertly written, we can pay a license fee, and then we're able to use that, modify it at our own branding, at our own opinion, or voice, at our own design and use that in our own business.

Brian: That is one of the best explanations I've ever heard of PLR, man. That's just fabulous.

So let's look at a couple of different things – and I've seen this time and time again. Okay, you've got these companies that sell these – and I hate to call it this, but it is what it is. It's cookie-cutter websites that put out generic content for your dentist, or your chiropractor and stuff like that, and frankly, those articles are just boring and not customer-focused. I hate to put it this way, but it's kind of generic crap. What's the difference between what you guys do with PLR and that kind of stuff?

Ronnie: Well, first of all we focus and that's a big problem in this industry as we think we're going to go wherever the money is, so I'm going to produce marketing content one day and then I'm going to produce dog-training contents the other day. And all of a sudden you're producing generic crap in your own words and what we do is we focus and we change the game in a couple of ways. So first and foremost, we only have experts writing the content in north America. We're not shipping this overseas where it's cheaper and obviously cheaper means it's lower quality. We keep it all local.

Second of all, we make it look good. So is it written well – great. Is it edited well – awesome. But then we make it look good, so we actually create PDFs that you can take as is. Actually for our members, we have tools where you don't even have to add your own branding manually. We just upload a PDF, you put in your URL, or your name, or your logo and you hit “brand” and it will spit out a branded version of that PDF. Every single page if you'd like, alternate pages, you can put your hyperlinks in there, it's branding. It's called the “PDF brander” and it's an exclusive for our members. We make things look professional from the beginning to end. It looks great, it's ready to go and you can use it as is. It's beautifully designed.

The other thing we do is it's not necessarily only typical boring articles because what is this day in age all about? It's about mixed mediums. You go into Pinterest and you're not going to see an article, you're going to see images. So what do we do? Well, we have inspiring, motivational quote graphics and affirmation graphics that you can then share and brand as your own. We have an image brander, you can put your own branding on it and then share that on Pinterest, or on Facebook, or on Twitter. We also have things like affirmations. So text where it's a single-line sentence and then a reflection on that. It's some self-reflection questions. Again, designed as well as text versions that you can edit and customize as your own. It's just changing the game. For health and wellness, if you're in that market, you know it's not just about a book, it's about touching the soul in different mediums and different ways.

Brian: Good stuff, man. Now, herein lies one of the questions: how do I know that my next-door neighbor, chiropractor, or wellness person isn't using this exact same stuff? And what if people see exactly what they're doing and I'm doing and they say, “Oh, this stuff is just copycat stuff.”

Ronnie: That is probably the most common question and concern that people have. I get it, I totally understand. We want to be unique and it seems like we're like in the eyes of our grade school teacher, we're plagiarizing – but it's not. First of all we're licensing it so we're paying a license fee and we are able to use that content. First off, from a legal standpoint, it's legal. Okay? Second of all, as part of the license, you can customize it and brand it as your own. Something that most people don't realize is that if you were to change how something looks, you likely will not recognize it and we have several examples. We've done webinars before, we've shown before and afters of some of our clients. We've shown what they've done, we've shown how they've changed mediums.

For example, how a book read aloud turned into an audio version, or a video course, or a podcast, no one will know that it was licensed because you completely changed the format. Even if you read it word-for-word, which personally we always recommend, modifying it, adding in your personal stories, adding in your own client examples – just make it your own, but even if you didn't do that, changing the medium, you've completely changed the game. People will not recognize that. I can show you visual examples of how you will not be able to recognize it.

One of our clients, she's a psychiatrist in Atlanta and what she does is she has turned a 20-page PDF into an infographic. So she took the highlights from that book and she just put it into an infographic style and put that up on Pinterest and on Facebook. You would never guess that it will be the same. It looks completely different. Another client has created magazines out of the material. Again you kind of change up the design, you change up the look, you add your own stories, or your own opinions, or your own intro, or your summary, people would have no clue. So if you change the mediums, changing text into audio, or video, or graphics, or if you change the format, the style of it, the design, that alone – again, if you don't even change a text, that alone will make you unrecognizable, but we still recommend add your own voice, put your own flare to it.

Some of our clients are some of the top coaches out there and you would never guess. We can't always reveal who's using our material, but if you saw who it is, you'd be floored because you would not recognize it. They add their own voice. The trick is it's a lot easier to start from a base, from a foundation than starting from scratch. So if you had to write a book, or a course, or an article, or an email from scratch, it's a lot harder than if you have a base to work from.

Brian: Absolutely.

It sounds easy and I know one of the hardest things that people have is they have mental blocks, writer's block and stuff like that. They have a challenge trying to create new content, “What do my audience want? What am I going to say?” All these other stuff. So give me a couple of success stories of how people have used PLR and this is always the bottom line, is how do I use this stuff to make money?

Ronnie: Yes. Okay, well, I'm going to give you a couple of cool examples.

Brian: Awesome.

Ronnie: Because we produce the same types of material each month, people can rely on us. For example we have inspirational graphics, we have like 20 inspirational graphics a month, we have 30 affirmation reflections a month, and we have books and reports, certain kinds in style – it's different topics, it's different every month. But the point is it's something they can rely on.

One client, he has created a membership site, and he charges and it's cheap. It's working for him, $9 a month and I think he calls it like the “mindset collection.” He has different inspirational graphics and affirmations that he gets from us, he brands it as his own, puts it up at a member's area and he charges $9 a month. He's had hundreds of members paying monthly for content he never had to create. So, membership sites, one good example.

Some of our clients have built their list by using the material as a lead magnet. So there's one client, she has built a list and this is a specific testimony, her name is Julian Hood, she built a list of over 15,000 people by using the material as part of an opt-in. Get this self-esteem booster kit she had and turned that into a lead magnet that will build up her list. People have created physical products, a couple of people – Kindle is different, you cannot use any content that has ever been published before – even if you wrote it, but you published it on some other website, that's not allowed on Kindle. It's not just done-for-you content, they don't like that. But print is fine. You can create magazines or printed products and a lot of our clients have done that.

Probably one of the most unique things and I'll end on this – and there are so many – email content, or podcast, video courses, but one of the most unique was actually someone who does Meetups. Brian, I'm not sure if you heard of Meetup.com. You likely have and it's a site where people can arrange a little mastermind group or just a meeting of like-minded people. So she does a Meetup for women entrepreneurs, she has a live event. It's just pretty informal. It might be an hour or two a month and she uses the material first of all to have a 15 to 20-minute training session. She just take that content of report, the book, add their own sort of notes about it and then speaks. She just does a quick seminar about it and she's using that material and are handouts that she prints is her own and she gives those away.

Those are the few examples. Really, what I encourage you to think of is wherever content content exist, you can use done-for-you license content – video, audio, graphics, Facebook groups, webinars, anything. Content is content. How it's written doesn't matter. Make it your own and use it across multiple mediums, across different formats, across different platforms and make it your own, make it sound like you and identify with that ideal person and you're going to be very successful. It's just going to be a lot faster than if you were to do it from scratch.

Brian: Hey, Ronnie, this has been some great information about what PLR is and how to use it. But I think that herein lies the problem. How do people make a plan to use this stuff on a regular basis? Because it's cool that you talk about podcast, videos, books and all these other stuff, but do you guys offer any kind of encouragement, support, some kind of training on what to do with the stuff?

Ronnie: Yes because one of the biggest challenges when it comes to – forget about PLR for a second – when it comes to content marketing, is that you can do 101 different things and it's overwhelming because again, any medium that exist online is content – audio, video, text, emails, graphics, webinars, all that stuff is content and it's a lot of work. So there are a few things that we've done. I'm all about this simple process. You first have to systemize things. Then whatever you can systemize that you can automate, you automate it. Then whatever you cannot automate, you outsource. Then whatever is left is really doing yourself or you're observing people and managing other people to do it for you.

So with that said, we realize that there are a few things that our members are doing over and over again that's taking up time unnecessarily. A few of those things are, “Great, I have this content, but how do I brand it? How do I add my logo, or call to action, or website?” The recommendation we had for years was go get Adobe Acrobat Professional which was I don't know, $500 or something. Now I think it's on a subscription and then this is how you brand it, but it's a one-at-a-time ordeal, it's expensive to do and no one was doing it. So we realized, “Okay, how can we automate this?” Well, what we did was we created a tool that will in batch, you can upload 30 PDFs, add your own logo, or call to action on every page, or on the front page, or on alternate pages, whatever and in seconds it spits out the PDF that's branded to you with your name, your information on there.

Same idea. We have an image brander. How can we automate the watermarking of images? Well, imagine uploading 30 images and putting in your own logo, or text, or whatever call to action. Well, that's what we did with the image brander. So we have several tools just like that, that simplify and make things easier. For example, another one is a content summarizer. Well, people want to create social media post. Well, we have a tool that you put in an article or a book and you hit “summarize.” There's some settings if you want to play with it, but the simple thing is you just hit summarize and it gives you short, like tweet-ready bits of text, little snippets that you can then clean up a little bit, schedule it and buffer or whatever and you now have a social media post.

One last tool I'll talk about that we created – and we have a few. There are several, but these are the key ones that I want to talk about – now, is a video salesletter generator or a webinar presentation generator is another way of calling it. You take the text that you put into the content summarizer and now it's like a little bullet list of the key points of an article or of a book that you get from us, you paste that into the video salesletter generator and then you now have a PowerPoint file that you can clean up, dress up, change the theme and then present. We have training on all these things like to show people exactly how it works and how easy it is. It's really quite simple, but the point though is that automation is the first step – what can we do to make things easier and faster for you? If we can make it easier and faster without relying on a person because people are sadly unreliable, and busy and there's limited knowledge and technical know-how, “Let's automate it.” That was the first thing we did.

And the second thing is that we have training. We have a 30-day action plan for example, “What can you do on day one?” Right now, what is the one thing you can do in 15 minutes or less to use the content? So it could be something related to social, it could be something related to your email, it could be something about creating a product – something that you can do everyday for 30 days in 15 minutes or less. It's been a huge hit because it gets our members into this exercise of repetition of what to do, and how to do it and they get to do it. It's a simple strategy to get people to take action.

Those are a few examples. We have more extensive training – how to create membership sites and how to create a webinar and so on. We have multiple webinars and these kinds of things. If you're listening right now and all of these things are interesting or you're excited about it, get on our list because we do webinars regularly, we release videos regularly that shows you how to do these things.

Brian: That's awesome. I love the fact that you not only sell the PLR, but you do the education portion too, which is huge because a lot of people just don't understand all those nooks and crannies. That's big. That's really big that you're teaching people not only how to market themselves, but then you provide the content and that's a total win-win.

The next question I've got for you is one that is always challenging, is what are some of the biggest mistakes that you've seen people make when they started to use PLR in their business?

Ronnie: Well the first biggest mistake is that they don't use it. Let me be honest here, the majority of people – and this is not just about done-for-you content, it is about any product that you buy, do you use it? Do you implement the methodology? Do you take the training? Do you go through with it? The biggest mistake that people make, is that they do nothing. I'm sorry, but I can't help you if you do nothing. I can give you all the training in the world, I can give you all the tools in the world, I can give you all the content in the world, but if you're going to do nothing, it's just going to sit on your hard drive, you're going to get nowhere. That's the biggest mistake that people are I guess not making, they're not doing. Right? They're not doing anything with it.

The next thing that I'd say that people just think – and this is probably the second most common thing – they just think that content, the done-for-you, the license content is only good for a blog. So, “All I'm going to do is I'm going to copy and paste it and I'm going to put it on my website and all of a sudden I'm going to have a million visitors.” Well, no. That's not going to happen. No matter what you think, that's not the only way of using the done-for-you content. If you were to do that, you're getting maybe 1% or 5% of the full benefit. Our best members are creating products, they're creating videos courses, or they're creating webinars, or they're creating podcast, or they're creating content for social media, or they're putting it behind the membership, they create membership sites.

That's the way to use the license content. Make it your own. That's the best way to be able to succeed using content. It's never about cut and paste. If it was literally about cut and paste, everybody would be millionaires. Everybody would hit that red button that says “Yay! You just made a million dollars.” But that's not how business is. You need to work, you need to be willing to make some effort, and if it's too hard to customize something that's already written, well then I don't know what to tell you. I honestly don't. I don't think you're ready to be in your own business.

You have to be willing to make some sacrifices, you have to be willing to put in some effort. If you are, you succeed. That's how it goes. If you actually try and you implement and you do whatever it is, whatever course you're taking right now, whatever thing that you bought, if you implement it, you will likely succeed. It may not be a million-dollar success for everything you do, but it's about incremental small wins, it's about boosting your business if you're a health and wellness professional. It's about getting a few extra clients, it's about converting those few extra clients into your paid courses and programs. That's something that we teach on our business for busy coaches workshop. We show them how can you leverage your time? Stop working one-on-one and start working one-on-many. Those are the kinds of things that real successful businesses are doing.

Brian: Dude, when you find that magic button where you press it and you get a million dollars, you're going to share that with me. Right?

Ronnie: I will share that with no one first of all because it's not going to happen and then second of all, if there truly was a magic button, do you think I'd be selling it for $7 or whatever on some click bank site? Of course not. Right?

Brian: Right. When everybody is looking for that in content marketing, they just want to push your button and all of a sudden make money and I think one of the biggest problems that people have is they don't realize that this is an investment and it takes time. You don't put a dollar in and all of a sudden you have $100,000. It's something that takes a little bit of time that people have to invest in and could take them six months, it could take a year. One of my clients doubled his business in two years doing this, but still, doubling your business in two years, who wouldn't want to do that. Right?

Ronnie: Absolutely and the beauty is that the way content marketing is built, is that it's evergreen. You will always be in search, you'll be found, people will start talking about you, they'll share your stuff and then it just snowballs and continues to grow. It's not like turning on paid traffic. Paid traffic is great for various reasons, but if you stop paying, you stop getting traffic. With content marketing, you're doing the work, after a little while, you will still get traffic because what you've done, you've laid the roots, you've laid the foundation. That will help you to be found over and over again for years.

If you were to look me up, look up my name, look up “PLR.me”, or look up “Ronnie Nijmeh”, you will see tens of thousands of results. That's something that built up over the course of many weeks, and months, and years, and it continues to grow. I wouldn't be able to stop that now if I try. It's something that continues to snowball.

Brian: That's fabulous and I love the fact that you talk about the investment in future business and stuff like that as well.

So you've got a system that's going to help people better-understand how to utilize PLR for their business. Can you tell us a little bit about that?

Ronnie: Yes, one of the first things that I'd recommend, if you have questions about how done-for-you, license content works, if you want to see some examples and action, I'd recommend you check out our Business Growth for Busy Coaches Workshop. We run them fairly regularly. If not, we have replays and there will be a link. I guess Brian will give you a link and he'll put that up on the site, on the podcast. But you can just go to PLR.me for that. I'm sure you'll find it off our main site. That's the first thing.

Then the second thing is if you want to just dive right in, and you want the tools, and you want the training, and you want the content, and you're a health and wellness professional, just to go to PLR.me/ bacon and that will link you through Brian, to our self-help membership and that's where you get the content, the article, the affirmations, the inspirational graphics and the reports and books as well as some of the tools that we talked about, and more tools and the training, the 30-day action plan, all that good stuff. You get all of that there. Just go to PLR.me/bacon.

Brian: And just that URL is going to make it sizzle, baby. I love it.

So Ronnie, if people wanted to get a hold of you, or had any questions or wanted to get a hold of you directly, what's the best way for them to do that?

Ronnie: Absolutely. Email Ron@PLR.me and Facebook. You can facebook me, Facebook.com/Ronplr.

Brian: Awesome, dude. Well, this has been some really great content. You delivered. You not only talk to talk, but you walk the walk. I really appreciate you being on. I got a lot. I know my audience is going to get a lot out of this as well, so thanks for joining us, man. I really appreciate it.

Ronnie: It was a blast. Thank you so much for having me on.

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