You have seen the ads “Make A Million Through Facebook Ads!” , “Killing It With Keywords!”, “Make An Instant Fortune With Instagram!”. Often, the only people making money are those selling those programs. I am not saying they are all bad or a waste of time, but are you asking the right questions before you start doling out dollars to make more!
I spend a lot of time helping people use organic marketing to save money from having to advertise, but sometimes it just makes sense to use paid advertising online. The goal should be spend a dollar and make two or more. That is not always the desired result. Maybe you want to add more fans to your page, more traffic to your website, or add emails to your email list. Ultimately, you still want to profit from your advertising in the long run.
In this episode, we will look at how and why spending money on advertising can benefit your business.