Have you ever played the playground game Funnel Ball? That is where you throw the ball into a basket or funnel, and the ball comes out a chute worth 2, 4, 6, 8, or whatever points. There are no real rules. You can count up or count down. Winners have to get to 11, 21 points, or whichever points the players choose. You can simply add up the points based on your ball color, or make it where you have to catch the ball to get the points.
That's the way I think about sales & marketing funnels. They really have no rules, but there is an end goal to win (a sale or sales). In this episode, we will explore different funnel philosophies, and how marketing and sales funnels work best as a series of systems. More importantly, how to focus your energies to make the most of your sales and marketing processes.