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One of my favorite recent questions I was asked in my Bacon Weekly Mastermind was – “How do I get more people to visit my website?”. That answer is both easy and complex… “Buy It or Earn It!”.
It really depends on your business and if you can get a return on investment on advertising. If you can spend $1 and make $2, or $5, then you advertise. Most small to mid-sized businesses have a hard time seeing a return on investment with many advertising options. So the best option is to earn it through content marketing. You have to know who you are marketing to, and what questions or problems they need answers about!
In this episode, we will explore these options and what makes the most sense for you and your business!
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