In the social media classes and boot camps I teach… people are confused. They don't understand why everything they have been taught about getting fans to their business pages has not paid off in new clients and increased business. That is because social media has evolved since last week, and since what they have been taught last year! Facebook no longer shows business and brand page content in feeds. LinkedIn has replaced PULSE with something called articles. The landscape changes and no one explains to you how or why?
In this episode, I use history for the world of are to explain the evolution of social media and what it means to your business! It's about relationships, content marketing, and then why and how you need to pay to get your content seen via advertising to your audience!