Social media has somewhat evolved from a social networking platform to an advertising platform. I look at the ads as a distraction and generally with some trepidation. Then again, I run a small business and I have to sell what I do to people. The question you have to ask yourself is “Would I buy what I am selling… and why?” I find it hard to answer that question sometimes. Then, there are some questions have to be asked and answered to ensure you are engaging your audience. Is it urgent, emotional, true, and overcomes objection and price concerns? Is there social proof and is now the right time to buy?
In this episode, I will ask you and me eight questions that should be answered if we want to successfully get your message across to the RIGHT audience. Can you be sure you that your messages are resonating with your audience in a way that would sell you the same way you are trying to sell them?