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Relationships are the currency of business. Many people are looking for the short cut that can turn a contact into a sale. Often, looking for shortcuts can do more harm than good. People ar adverse to just being sold. Some people treat social networking like a door to door salesperson. If you knock on enough doors, someone will bite and let you in. But, not every door is looking for new siding, roof, windows or a vacuum. Wouldn't it be better if you could stay in touch with those people and have them contact you because they have learned to know, like and trust you enough to contact you when they have a need for your products or services?
Relationship marketing takes time. You have to build a rapport and have the patience to realize that people will take action when they are ready. It takes a servant leadership heart to inform, educate, and entertain people to stay top of mind. You may get a sale, or a referral if you invest in contact rather than just push for a sale.
In this episode, I will give three real life cases where it has taken months and even years to get people to say… “I am ready!” Some have bought, some are still considering, and some have brought repeat business.
