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If you want to get your customers attention and appeal to their hearts, you have to communicate with them in the way they want to be communicated to. There are three podcasts that I think could help your wrap your arms and head abound what I will be discussing here today (but listen after you listen to this one first).
The first two are from David Garfinkel – Episode 235 & 237 and Michael Hauge – Episode 267.
In this episode, we will explore to get your audience emotionally connected with your messages (to love them) and how to get them on board with your options and solutions. It starts with helping them first know that they have a problem, how to get them to envision how good their lives will be, and how to create a value proposition that gets them to take action.