Episode 335 – Email Marketing Best Practices with Erik Harbison of Aweber

Erik is the Chief Marketing Officer at AWeber where he drives AWeber's overall marketing operations, vision and strategy, and oversees core growth disciplines, including business development, social media, PR, brand and content marketing.

Erik has more than 20 years of experience in the marketing and advertising space that includes starting and selling a boutique agency, growing award-winning marketing teams, and launching performance-based campaigns.

He also expresses his passion for marketing by serving as a guest instructor for digital marketing courses at Drexel and Saint Joseph’s Universities. He has also created, and supports as the lead instructor for, the No. 1-nationally ranked online certification course in digital marketing for the University of Vermont.

Erik has contributed and participated as an expert panelist, moderator and speaker at various marketing and advertising events, including iMedia Summit, eTail, Podcast Movement and FinCon. He is a regular contributor to Huffington Post, Entrepreneur.com, MediaPost and AllBusiness.com. His areas of expertise range from building high-performing marketing teams to emerging marketing strategies and performance-based tactics.