Facebook has woken up a sleeping giant… 200 million strong. We are part of a community of angry people, but should we be angry at ourselves?
Unless you are buying ads, you're not the customer, but YOU ARE the PRODUCT being sold. This is not new or unique to Social Media. Financial companies like Experian have been selling your financial personal data and Comcast and cable providers track and sell your viewing habits data.
Why does Facebook create anger while others get a free pass?
Because they're selling our emotional and psychographic information. What should this tell us as business owners, content marketers and online networkers? Emotions are more important than money to some. I am not saying that money isn't important. It's just that most people were not quite as upset when their financial data was stolen as they are now that their EMOTIONAL assets compromised?
Could the psychology of sales & marketing be more about how people feel rather than how much money you can make them or save them? That depends on the products, service, and individuals you sell to. It's just another thing to think about.
You need to create a strategy and test to see what creates the most engagement and conversions.
In this episode, we will discuss how emotion impacts people on Social Media… especially Facebook, LinkedIn, and Instagram.