What is the difference between getting water from a faucet or a well?
A faucet is easier, but you have to pay for what is being delivered. Also, you don't own it. If you forget to pay your bill or if they feel you are not worthy, they can turn the water off at any time. You may own the faucet, but you don't control the water.
A well is something that takes more effort to build, but you own the land, the well, and the water. When it's done right, it will continue to provide a resource for years without constantly having to pay for it.
When it comes to your marketing, you can either pay for traffic and visitors to your website… or earn it.
In this episode, we will discuss how you make more money in the long run by creating marketing assets versus paying for advertising.