As a marketing coach and strategist, I often see business suffer from marketing BSOS (Bright Shiney Object Syndrome). They throw time, money and resources at tactics like SEO, Facebook Ads, Instagram, and others with limited and often disappointing results. That because they are missing steps or components that are integral to a sustained and successful marketing strategy.
There are 6 main components that are necessary to creating a successful strategy. Unfortunately, business people tend to dabble in marketing and miss steps that are important to success. These steps include:
- Break Down Current Sales
- Ask Where You Want To Increase
- Build A Home Base – Website
- Create Content
- Distribute The Content
- Measure The Results
This is part one of an 8 part podcast series. In this episode, we will cover the overview of all the topics mentioned. In future episodes, we will take a deep dive into the 6 main components outlined above.