Episode 366 – What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data

As you start to plan out your Perfect Marketing Strategy, it always a good idea to look back before moving forward.

Your past sales data can be broken down into multiple categories:

Type Of Sales

• Passive Income
• Recurring Income
• One Time Sales
• Large Ticket Sales

Customer Profiles

• Age
• Gender
• Origin
• Income
• Status

Most all of this data can be found in your accounting system (Quickbooks or other). It should be reviewed monthly, quarterly, and annually. By mapping out your most recent sales, you have a good overview of the current state of your market segments.

This is part two of an 8 part podcast series. In this episode, we will cover how to map out that data and how it can give you analytics that will help you map out future sales.