Part of the Perfect Marketing Strategy is looking forward to how you can grow your business through obtaining new sales with new customers. Hopefully, you have explored your past sales and found some trends that can help you see the opportunities ahead.
People tend to buy from an emotional perspective. Those emotions are tied to benefits, not features. You have to map out a strategy that helps people feel that you will make them feel better (more so than just getting the best deal).
What We Will Explore
- Past vs New Product & Services
- Benefits vs Features
- Emotional Connections
Creating Your Story
- The Plan
- The Execution
- The Measurement
This is part three of this 6 part podcast series (plus an Introduction and Conclusion). In this episode, we will look at how you can position your products and services in a way that helps people get to Know, Like, and Trust you when they are ready to buy what you have to serve them.