Telling your story or your customer's stories is one of the best ways to create a connection with your perfect audience. That is what Content Marketing is all about. You have to find a compelling way to create an emotional connection with people who care about what you have experience and how it can help them!
So what is your story? What are your customer's stories? How do you make an emotional connection with your audience?
You can use blogs, videos or podcasts, but all of them need some basic components to make them successful…
- Make a Killer Headline
- Intro – Compelling message
- What is the Problem?
- The Solution
- Call To Action
In this episode, I will tell the amazing story of my dog Buddy Guy's failing health and how we found an amazing solution. Even if you are not a pet owner, you will learn how a story can be the greatest tool in your marketing arsenal.